24 Gen Z Business Ideas You Can Start Today [2024]

Looking for business ideas that resonate with your generation's unique perspective? This article outlines 24 different avenues where you could start making your mark today. From online ventures to community-focused projects, there's something here for everyone with a zest for entrepreneurship.

With these ideas, you have the opportunity to leverage your digital skills and social consciousness. Whether you want to dive into e-commerce, launch a personal brand, or create a local service, these possibilities are designed to fit various interests and talents.

Read on to explore practical steps for turning these ideas into reality. The world is evolving, and there's never been a better time for a Gen Z entrepreneur like you to start something new.

For each business idea, we'll show you real-world examples of other gen z businesses to help you see what it takes.

Here's the full list:

1. Start an ecommerce store ($291K/month)

Starting an eCommerce store is a strategic move for Gen Z entrepreneurs looking to supplement their income or even build a full-time business. With the flexibility and low overhead costs offered by online selling, you could capitalize on the convenience trend that's currently booming in consumer markets. Setting up your own eCommerce website allows you to reach a global audience without the limitations of a physical storefront.

The process of starting an eCommerce business involves setting up a website and integrating payment and inventory tracking systems. This setup allows you to manage your store efficiently and ensures a seamless experience for your customers. Whether you decide to sell handmade crafts, curated products, or dropship items, an eCommerce store opens up a world of possibilities. For more in-depth insights, check out this page on Starter Story.

Why start an eCommerce store?

• You'll have lower startup costs compared to traditional brick-and-mortar businesses, making it easier to get started.
• The flexibility of managing an online store allows you to balance other commitments, such as school or another job.
• You can reach a global customer base, significantly increasing your potential market size and sales opportunities.

2. Start a saas product ($156K/month)

Thinking about launching a tech startup but feeling unsure about where to start? Developing a SaaS (Software as a Service) product could be an avenue worth exploring. Essentially, a SaaS product is software that users access online rather than installing it on their devices. This means you're creating a tool that addresses specific issues for businesses or consumers, ranging from project management to customer relationship management.

One of the most enticing features of SaaS is its recurring revenue model. Users pay a subscription fee to access your software, which provides you with a steady income stream. Though it requires an initial investment in development, continuous updates, and customer support, the potential payoffs can be significant. If you're good at spotting problems and committed to quality, SaaS may provide a scalable business opportunity that aligns well with the entrepreneurial spirit of Gen Z. For real-world examples and success stories, check out some SaaS product success stories here.

Why start a SaaS product?

• Recurring revenue creates a reliable, steady income stream.
• Tech-savvy Gen Z entrepreneurs have a natural advantage in spotting modern software solutions.
• Flexibility to scale and innovate as the market evolves, making it a versatile business model.

3. Start a saas company ($255K/month)

Starting a SaaS company can be a highly lucrative and impactful venture for Gen Z entrepreneurs. With businesses increasingly seeking cost-effective, internet-based solutions, the demand for SaaS products is rapidly growing. This type of business not only offers high profit margins but also allows for substantial flexibility and scalability, making it an ideal option for tech-savvy individuals ready to disrupt the industry.

Why start a SaaS company?

• SaaS businesses offer high profit margins due to their subscription-based revenue model.
• The increased demand for internet-based solutions makes it a future-proof business idea.
• As a Gen Z entrepreneur, your technical skills and innovative mindset could give you a competitive edge in developing cutting-edge software solutions.

Learn more about the profitability of starting a SaaS company on Starter Story.

4. Start a saas business ($198K/month)

Starting a SaaS (Software as a Service) business could be an ideal venture for Gen Z entrepreneurs. Without the need for extensive hardware, SaaS businesses provide cloud-based applications to users over the internet, making it a cost-effective and scalable business model. This market offers endless potential, from project management tools to niche-specific software solutions, allowing tech-savvy individuals to capitalize on their programming skills and innovative ideas.

The scalability of SaaS businesses means that once you develop and launch the software, the cost of adding new customers is minimal, creating a sustainable revenue stream. Continuous development and updates ensure that your product remains valuable and competitive.

Why start a SaaS business?

• Passive, scalable revenue: Minimal additional costs after initial development mean more profit potential with new customers.
• High demand: There's a constant need for effective software solutions, creating ample opportunities for growth.
• Tech-driven innovation: Leverage your tech skills to create software that solves specific problems, making daily tasks easier for other businesses.

For more insights on SaaS business success stories, check out Starter Story.

5. Start a micro saas ($82.3K/month)

Starting a micro-SaaS business could be a brilliant move as a Gen Z entrepreneur. It allows you to create highly specialized software solutions for niche markets, providing tailored services that bigger SaaS companies might overlook. This focused approach enables you to deeply understand your customers’ needs and build strong, lasting relationships with them.

By targeting specific problems and leveraging modern platforms, you could scale your business efficiently while getting valuable customer feedback to continually improve your product. This means not only delivering high-precision solutions but also ensuring sustainable long-term success. Check out how other Gen Z founders have profited from micro-SaaS here.

Why start a micro-SaaS business?

• You’ll address niche markets and provide unique, tailored solutions.
• It allows for efficient scaling and the ability to adapt your product based on direct customer feedback.
• As a Gen Z, you could leverage your tech-savvy skills and fresh perspectives to disrupt traditional markets.

6. Start a SEO agency ($112K/month)

Starting an SEO agency could be a lucrative side business or even a full-time pursuit for Gen Z entrepreneurs. With digital marketing becoming increasingly crucial for business success, there's never been a better time to dive into the SEO world. Tools and resources are readily available, making it easier than ever to enhance websites and improve search engine rankings for clients.

To get inspired or learn how other SEO agencies succeed, check out the success stories on Starter Story.

Why start an SEO agency?

• The demand for SEO services is growing rapidly, promising new opportunities and clients.
• Many SEO tools are now accessible and affordable, lowering the barrier to entry.
• As a digital native, you could leverage your tech-savviness and social media insight to excel in this field.

7. Start a digital marketing business ($114K/month)

Starting a digital marketing business could be an exciting opportunity for Gen Z entrepreneurs. The field is constantly evolving, offering endless potential to innovate and stay ahead of trends. Plus, digital marketing is easy to learn, allowing you to continuously build and refine your skills through online courses and hands-on experience.

To get started, educate yourself on how digital marketing agencies operate and find a niche that resonates with you and your audience. This focused approach could help you stand out in a competitive market.

Why start a digital marketing business?

• Expand your skillset in a field that’s always evolving.
• Reach both local and international clients, allowing for diverse revenue streams.
• Start with minimal investment and scale up as you grow, making it accessible and profitable from the outset.

To dive deeper into how you can build a successful digital marketing business, check out this resource on Starter Story: How to Start a Digital Marketing Business.

8. Start an online retail store

Starting an online retail store is a straightforward and versatile business idea for any Gen Z entrepreneur. With just a computer, a domain, and a web hosting service, you could set up your store and start selling either drop-shipped products or self-made items. Given the growing trend of online shopping, a well-niched store could quickly gain traction and supplement your income or even evolve into a full-fledged business.

Check out some successful stories and profitability potential of online retail stores here.

Why start an online retail store?

• Low startup costs: You only need a computer, domain, and web hosting to get started.
• Flexible business models: You could choose dropshipping to avoid inventory costs or sell your self-made products.
• Growing market: Online shopping is more popular than ever, offering huge growth potential for your business.

9. Start an online shopping business ($161K/month)

Looking to tap into the ecommerce boom with minimal overhead? An online shopping business might be the perfect fit. This venture involves setting up a digital storefront where customers can browse and purchase a wide array of products. By utilizing user-friendly platforms like Shopify or WooCommerce, starting your own online store has never been more accessible.

Building an inventory, managing stock levels, and ensuring timely shipping are all part of the daily grind. But the reward? A highly scalable business model with global reach and the potential for significant profits. If the idea of curating your own product line and reaching consumers worldwide excites you, then the online shopping business is worth considering.

Why start an online shopping business?

• Low overhead costs mean higher profit margins, making it an ideal starting point.
• Easy scalability allows you to grow your business from a part-time gig to a full-time career.
• User-friendly platforms simplify the process, so you don’t need to be a tech wizard to succeed.

10. Start an art business ($65.1K/month)

Starting an art business could be an excellent opportunity for a Gen Z entrepreneur who has a passion for creativity. You’ll have the flexibility to work on your schedule, set your prices, and pursue something you love—while making extra money or even supporting yourself entirely. With a multitude of platforms like Etsy for online sales, galleries for traditional retail, and craft fairs for direct engagement, you have numerous avenues to transform your art into income.

By delving into an art business, you can capitalize on the growing demand for unique, handcrafted pieces while building a brand that resonates with your audience. This venture not only allows you to monetize your passion but also provides a fulfilling and flexible lifestyle tailored to your creative expression. For more inspiration, explore these art business ideas and success stories on Starter Story.

Why start an art business?

• You could set your schedule and work from anywhere, giving you the freedom and flexibility that many Gen Zers value.
• Selling your art enables you to turn a hobby or passion into a profitable business, transforming your creative expressions into income.
• As a Gen Z entrepreneur, you can leverage social media and online platforms to build a brand and reach a global audience, increasing your visibility and potential sales.

11. Start a digital agency ($186K/month)

Starting a digital agency could be an exciting and profitable venture for Gen Z entrepreneurs. With a knack for navigating online platforms and an intrinsic understanding of digital trends, you could leverage your skills to help businesses achieve their marketing, advertising, and tech-related goals. The global digital agency market reached nearly $305B in 2020, and with the increasing consumption of digital content, there's significant growth potential for your business. For more insights, check out success stories of other digital agencies.

Why consider starting a digital agency?

• You could tap into a high-growth market with strong demand for digital marketing services.
• Your digital-savvy mindset and native understanding of social media can give you a competitive advantage.
• Starting a digital agency allows for flexible work hours and the potential to operate entirely online, cutting down on overhead costs.

12. Start a lead generation business ($194K/month)

Starting a lead generation business is an excellent way for Gen Z entrepreneurs to supplement their income or build a full-fledged business. As the competitive business landscape continues to evolve, companies are increasingly investing in lead generation services to boost their sales. If you have a knack for digital marketing and an understanding of how to attract potential customers, jumping into lead generation could be a highly lucrative opportunity.

Why start a lead generation business?

• Minimal startup costs and flexibility. You can start from home with just a computer, internet connection, and proficiency in digital marketing tools.
• Scalable and high earning potential. As businesses increasingly rely on leads to drive sales, your client base and revenue can grow significantly.
• Stay ahead in the digital realm. With Gen Z's natural affinity for technology, digital marketing, and social media, you'll have a unique edge in this industry.

For more insights, check out this article on how to start a lead generation business.

13. Create a landing page builder ($47.6K/month)

Starting a landing page builder business could be a smart move for Gen Z entrepreneurs looking to capitalize on the digital marketing landscape. Many businesses struggle with creating highly converting landing pages, even if their main website looks great. Leveraging platforms like WordPress, Wix, or Squarespace, you could offer a service that significantly enhances client conversions and boosts their ROI.

Unbounce, a popular landing page tool, earns nearly $26M per year, which demonstrates the high demand and profitability of this niche. By offering targeted and effective landing page solutions, you could carve out a lucrative side business or even a full-time endeavor in the competitive world of digital marketing. Interested in learning more? Check out these success stories.

Why start a landing page builder business?

• Businesses need expert help converting visitors into customers, and you could fill that gap.
• Gen Z's proficiency with digital tools and platforms gives you a natural advantage.
• Starting this business requires relatively low investment and basic web development skills, making it accessible.

14. Start a sales automation platform ($171K/month)

Struggling to keep up with the constant grind of sales tasks? Consider starting a sales automation platform as a Gen Z entrepreneur. This business idea revolves around developing a software solution that streamlines and automates various sales processes, from lead generation to follow-ups, freeing up valuable time for businesses. By integrating such a platform, companies can enhance efficiency, minimize errors, and focus more on closing deals rather than juggling administrative tasks.

A sales automation platform not only strikes a chord with tech-savvy entrepreneurs but is also a worthwhile investment in today’s fast-paced business world. The growing demand for efficiency and the move towards digital transformation make this an opportune moment to dive into this venture. For more insight into successful sales automation platforms, you can check out these sales automation platform profitability success stories.

Why start a sales automation platform?

• High demand for efficiency and digital transformation makes it a timely investment.
• Leverages tech skills many Gen Z individuals already possess.
• Potential for significant income by creating a tool that adds real value to businesses.

15. Start a social media automation business ($148K/month)

Imagine managing multiple social media accounts effortlessly while driving engagement and growth. That’s the essence of a social media automation business. This involves creating tools and services to schedule posts, automate interactions, and analyze data across various platforms. Your clients—from small businesses to influencers—could pay you to save them time and enhance their social media presence.

With the burgeoning need for consistent and strategic social media engagement, there’s a significant demand for automation. For those with a knack for technology and marketing, starting a social media automation business can be both a lucrative and fulfilling endeavor. To learn more, check out some success stories on Starter Story.

Why start a social media automation business?

• You could capitalize on the increasing demand for efficient social media management solutions.
• You’d be leveraging your tech-savvy skills and marketing knowledge to build valuable relationships with clients.
• The business model offers potential for recurring revenue through subscriptions and long-term service contracts.

16. Start a healthy drink business ($306K/month)

Starting a healthy drink business makes a ton of sense for Gen Z entrepreneurs given the recent explosion in demand for wellness products. With an increasing awareness around health, consumers are eager to find beverages that provide nutritional benefits without compromising on flavor. From smoothies to kombucha, you could create a diverse product line that caters to different health needs and taste preferences. Leveraging social media for marketing could ensure that your brand reaches the right audience quickly and effectively.

Why start a healthy drink business?

• The health and wellness market is booming, giving you a ripe opportunity to tap into a profitable niche.
• You can use your tech-savvy nature to market your brand effectively on social media platforms, reaching a large audience.
• The initial investment is relatively low, allowing you to start small and scale your business over time.

For more detailed information, you can check out how-to guides and success stories at Starter Story.

17. Start a hygiene product company ($1.18M/month)

Starting a hygiene product company could be a great fit for Gen Z entrepreneurs. This type of business allows you to tap into the growing demand for personal hygiene and cleanliness products like soap, hand sanitizer, and disinfectant wipes. With your tech-savvy nature, you could leverage online platforms to effectively market and sell your products, reaching a wider audience.

To be successful, you'll need a robust understanding of market needs and a reliable source of raw materials. Crafting high-quality products will require an investment in research and development, but the payoff can be significant.

Find more detailed guidelines on how to kickstart this venture here.

Why consider starting a hygiene product company?

• The market for hygiene products is growing, offering massive potential for profitability.
• You can leverage online platforms and social media for cost-effective marketing and broader reach.
• Gen Z's commitment to sustainability and innovative approaches allow you to create eco-friendly and unique hygiene products, setting your brand apart.

18. Start a freelancer platform ($397K/month)

Starting a freelancer platform is a smart move for Gen Z entrepreneurs who are tech-savvy and looking to dive into the booming gig economy. With the global freelance platforms market projected to reach $6.7B by 2025, there’s a significant financial opportunity at play. Offering a marketplace where people can buy and sell skills and services opens up endless potential for connecting talent with demand.

Why start a freelancer platform?

• You could capitalize on the rapidly growing freelance industry, projected to hit $6.7B by 2025.
• As a Gen Z with a tech-savvy mindset, you could create a user-friendly platform that attracts both freelancers and clients.
• You'll provide an essential service by connecting businesses needing specialized skills with freelancers looking for work, facilitating mutual growth.

19. Start a personal styling business ($3.04K/month)

Starting a personal styling business could be a fantastic venture for a Gen Z entrepreneur. As someone who might already have a strong presence on social media, your knack for fashion and trends can help you build a loyal client base. You could create a detailed style portfolio and obtain relevant qualifications to boost your credibility, making it an accessible and creative way to supplement your income or even start a full-blown business.

If you have prior experience in the fashion industry, use it to your advantage by showcasing your unique taste and skills. Leverage platforms like Instagram or TikTok to share fashion tips and attract potential clients, turning your online presence into a profitable business. For more insights, check out these personal styling business success stories.

Why consider a personal styling business?

• The fashion industry is thriving, and there is always a demand for stylists who can offer fresh perspectives and personalized advice.
• You can leverage your social media presence to reach a wide audience without significant upfront costs.
• As a Gen Z entrepreneur, you have a natural affinity for staying updated with the latest trends, making this a rewarding and innovative career path.

20. Start a youtube channel ($146K/month)

Starting a YouTube channel is an excellent business venture for Gen Z entrepreneurs. With the platform's established monetization system and massive user base, you could leverage your content creation skills to generate extra income. By utilizing inspiration from existing YouTube success stories, you could develop unique content and cultivate a dedicated audience.

Why start a YouTube channel?

• YouTube's popularity provides a vast potential audience, making it easier to find and connect with viewers interested in your content.
• The platform's monetization options, such as ad revenue and sponsorships, offer multiple income streams.
• Creating a YouTube channel lets you share your passions and expertise while building a personal brand that could open up further business opportunities.

21. Start a marketing consulting business

Starting a marketing consulting business could be an ideal side hustle or full-time career for Gen Z entrepreneurs looking to make extra money or build a successful business. With a knack for social media and digital trends, Gen Zers are uniquely positioned to help businesses navigate the rapidly changing marketing landscape. By leveraging your expertise and fresh perspective, you could offer valuable insights to businesses seeking to effectively reach their target audiences. To get started, you'll need a strong grasp of marketing principles, experience in the industry, and exceptional communication skills.

Why start a marketing consulting business?

• You could help businesses stay ahead of the curve. With your understanding of the latest trends and technology, you can offer innovative solutions that older generations might miss.
• You could turn your social media savvy into cash. Your natural ability to engage audiences online is in high demand, giving you a competitive edge.
• Your flexible and tech-oriented approach could streamline operations. Managing your consulting business can be as simple as leveraging digital tools and remote work capabilities.

Discover more about how to get started: /how-to-start-marketing-consulting-business

22. Build a SEO tool ($103K/month)

Starting an SEO tool business could offer significant opportunities for Gen Z entrepreneurs in today's digital age. As website owners and businesses continuously seek efficient ways to manage their online presence, an intuitive SEO tool can help diagnose and address SEO issues rapidly. This business idea not only leverages your tech-savvy skills but also taps into a burgeoning market that is essential for online success.

Creating an SEO tool could provide a reliable income stream, whether as a side hustle or a full-fledged business venture. With a focus on innovative solutions, you could become a key player in improving website health and performance. Plus, the increasing demand for seamless and effective SEO tools makes this a promising entrepreneurial journey.

Why building a SEO tool?

• The demand is high. Businesses and website owners are constantly looking for reliable tools to improve their SEO performance.
• It's a scalable model. Once developed, an SEO tool can serve multiple clients with minimal additional effort, allowing you to grow your business efficiently.
• Leverage your digital skills. As a Gen Z, your inherent understanding of digital trends positions you well to create innovative solutions that resonate with today's market.

For more details on starting an SEO business, check out these success stories and gain inspiration from those who have already excelled in this space.

23. Become a business coach ($43.9K/month)

Becoming a business coach can be an excellent way for Gen Z entrepreneurs to supplement their income or even build a full-time business. Given the challenges that many small-business owners face in areas such as marketing, e-commerce, stress management, and leadership, your skills could be essential to their success. By becoming a business coach, you not only have the opportunity to earn a healthy income but also help aspiring entrepreneurs make a significant impact in their fields. For a deeper dive into what it takes to become a successful business coach, check out these success stories on Starter Story.

Why start a business coaching service?

• Many business owners need guidance. Your expertise could be the key to helping them unlock new opportunities.
• It's a lucrative path. You could charge premium rates for your coaching services, thanks to the value you'll provide.
• Flexibility and autonomy. Running your own coaching business allows you to set your own schedule and work on your own terms.

24. Start an online course sales business ($85K/month)

Starting an online course sales business makes a lot of sense for entrepreneurial Gen Z individuals. With the e-learning market expected to be worth over $645 Billion in the next few years, there’s a huge opportunity to capitalize on your knowledge and skills by teaching others. Whether your expertise lies in music, cooking, or coding, you can create and sell online classes, turning your passion into a source of passive income.

To get started, choose a target audience, develop your course content, and select an online learning platform to host your courses. This business model allows you to earn money while helping others develop new skills, making it both financially rewarding and personally fulfilling. For more insights, consider exploring these resources.

Why start an online course sales business?

• The growing e-learning market presents a lucrative opportunity for passive income.
• Turning your passion into a course allows you to monetize what you’re already an expert at.
• Helping others learn new skills is a rewarding way to make money.

25. Create a mobile app ($47.6K/month)

Ever thought about turning that brilliant idea into a mobile app? As a Gen Z entrepreneur, it's more feasible than you might think. Developing a mobile app allows you to harness your tech-savvy skills and innovate in a market constantly looking for fresh solutions. Whether it's for productivity, gaming, or a service that caters to specific user needs, mobile apps offer a significant opportunity for both supplemental income and potentially a full-scale business.

Starting a mobile app business requires a clear vision, some basic coding knowledge, or the ability to hire a skilled developer. You'll need to focus on planning the user experience, designing engaging interfaces, and rigorously testing for functionality and bugs. Effective marketing is also crucial to attract users and achieve downloads.

Why pursue a mobile app business?

• Mobile apps are a cornerstone of modern life, providing countless opportunities for innovative solutions.
• Your tech skills give you a unique edge in a rapidly evolving market.
• With the right strategy, your app could turn into a major source of revenue.

For more insights on launching a mobile app, check out these mobile app success stories.

26. Start a tech writing business ($23.4K/month)

Starting a tech writing business is an excellent opportunity for entrepreneurial Gen Z individuals. This field involves creating clear and concise documentation, such as user manuals, how-to guides, and product specifications, which are crucial for technology companies. With strong writing and research skills coupled with a keen understanding of technical concepts, you could turn this into a lucrative side business or even a full-time venture.

You could supplement your income by collaborating with subject matter experts and designers to craft essential documents that make complex technology accessible to users. Additionally, staying updated with emerging tech trends allows you to offer cutting-edge services, enhancing your value to clients. Explore more about starting a tech writing business.

Why consider a tech writing business?

• High demand for clear and effective technical documentation in a tech-driven world.
• Flexible work environment, allowing you to work remotely and manage multiple projects.
• Opportunity to continuously learn and evolve with the latest technological advancements.

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163 Million Dollar Solopreneur Business Ideas

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163 Million Dollar Solopreneur Business Ideas

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163 Million Dollar Solopreneur Business Ideas

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