6 Lead Generation Tool Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Develop A Lead Generation Tool

Here are some real life success stories of starting a lead generation tool:

1. Magic Sales Bot ($12K/year)

Ryan Doyle, a sales rep turned tech founder, came up with the idea for his business, Magic Sales Bot, while working in sales and realizing the need for better sales research tools. After quitting his job and teaching himself to code, Ryan launched Magic Sales Bot, which automates sales research for reps at B2B software companies and helps them prioritize leads. Since its launch in 2020, the business has steadily grown at a rate of 10-20% per month.

How much they make: $12K/year
How much did it cost to start: $50
Current team size: 1

From Sales Rep To Engineer: I Quit My Job To Build The Software I Wish I Had In My Sales Career

Former sales rep-turned-startup founder Ryan Doyle started SaaS tool Magic Sales Bot in 2020 to automate sales research for reps at B2B software companies, and since November 2021, it has been steadily growing about 10-20% a month, with a recent $1k MRR and a future cornerstone feature that will automate prospecting.

About

Ryan started Magic Sales Bot over 3 years ago

Revenue

Ryan grew the business to $1K/month

Costs

It cost Ryan $50 to start the business

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Where they're located: Nashville, Tennessee, USA