SelfDecode

I Created A $2.7M/Year Software That Extends People's Lives By Analyzing Their DNA

December 19th, 2021
Joe Cohen
Founder, SelfDecode
$200K
revenue/mo
2
Founders
80
Employees
SelfDecode
from Miami, FL, USA
started May 2017
$200,000
revenue/mo
2
Founders
80
Employees
market size
$305B
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
Google Trends, Similarweb, Indeed
time investment
Full time
pros & cons
35 Pros & Cons
tips
2 Tips
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Hello! Who are you and what business did you start?

Hi, my name is Joe Cohen and I’m the founder and CEO of SelfDecode. The company was born out of the journey I went through to decode myself.

Today, SelfDecode helps thousands of people discover personalized diet, supplement, and lifestyle recommendations based on their DNA and lab tests. We cater directly to consumers and also partner with health practitioners & clinics. We also provide genomic infrastructure to other businesses.

I designed SelfDecode to be an all-in-one health software with our flagship feature being our DNA Wellness Reports. Our advanced AI and machine learning algorithms take your DNA file and analyze and predict 83 million genetic variants. Then, we provide you with personalized genetic risk scores for a wide variety of health topics from anxiety to blood pressure.

We don’t stop there though. In my opinion, providing people with risk scores without recommendations usually does more harm than good. With SelfDecode, you also get personalized health recommendations that are prioritized based on your unique genetic variants. No other company is currently doing this.

However, your genes are just one...

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