6 Baby Subscription Box Success Stories [2024]

Updated: November 1st, 2023
Start A Baby Subscription Box Business

The baby subscription box business is a great idea for anyone who loves babies and wants to help new parents navigate the overwhelming world of baby products. This business idea involves creating monthly boxes filled with a variety of baby essentials and unique, high-quality products. These boxes can be customized to fit each customer’s specific needs, whether they have a newborn, a toddler, or a child with special needs.

One of the most significant benefits of starting a baby subscription box business is the opportunity to build a loyal customer base. Many parents are looking for ways to save time and money on baby products. A subscription service that delivers carefully curated items to their doorstep is a great solution.

In addition to providing a valuable service to parents, running a baby subscription box business can also be a rewarding and fulfilling career. Not only will you work with adorable babies and their parents, but you’ll also have the chance to discover and share new and innovative products with your customers.

To start a baby subscription box business, you’ll need to research and source high-quality baby products, create a website and social media presence, and develop a marketing plan to attract and retain customers. With hard work and dedication, this business idea has the potential to be a successful and fulfilling venture.

Here are some real life success stories of starting a baby subscription box business:

1. Bambox ($720K/year)

Charles Carette, CEO & Co-founder of Bambox, came up with the idea for his business while working at a third-party logistics provider in Argentina. Seeing the opportunity to make the lives of parents easier, Charles and his co-founders designed a monthly subscription-based ecommerce for baby essentials combined with a virtual assistant to guide new parents. Despite facing challenges in a country where ecommerce is not widely trusted, Bambox has grown to ship over 1,100 boxes per month and has an MRR of $60,000, with a projected ARR of $750,000 for 2019.

How much they make: $720K/year
How much did it cost to start: $100
Current team size: 7


How We Grew Our Baby Subscription Box To $60K MRR

Argentinian startup Bambox has grown its monthly recurring revenue to $60,000 and ships more than 1,100 boxes of baby essentials a month, a figure expected to help it achieve an annual recurring revenue of about $750,000 in 2019, after launching its first subscription service in July 2017. 

Charles started Bambox over 6 years ago
Charles grew the business to $60K/month
It cost Charles $100 to start the business
Read by 16,428 founders

Learn more about starting a baby subscription box business:

Where to start?

-> How much does it cost to start a baby subscription box business?
-> Pros and cons of a baby subscription box business

Need inspiration?

-> Examples of established baby subscription box business
-> Marketing ideas for a baby subscription box business

Other resources

4. Manscaped

Seen on Shark Tank! Manscaped is #1 in Men's Below-The-Belt grooming and hygiene. Try our precision engineered manscaping tools and pH balanced formulations!

Where they're located: Nashville, Tennessee, USA


5. BarkBox

BarkBox is a monthly surprise of dog toys, treats, and goodies! Subscribe to BarkBox for your pup - or give BarkBox as the perfect dog gift.

Where they're located: Nashville, Tennessee, USA


6. Bradford Exchange Official Site: Shop for Collectibles, Jewelry and Gifts

Where they're located: Saint-Sulpice-les-Champs, New Aquitaine, France
Website traffic: 1.8M/month