7 Stock Photography Business Success Stories [2024]

Updated: November 19th, 2023
Start A Stock Photography Business

Stock photography is typically sold on an exclusive basis to one buyer for a single usage fee. Stock photos are often available in different sizes, resolutions, and file formats. Businesses most commonly use stock photos for marketing purposes.

Stock photography is the supply of photographs often licensed for specific uses. Stock photos are the perfect marketing and advertising resource for website owners and bloggers.

You can build an impressive portfolio and earn a passive income by uploading high-quality stock photos.

To start a stock photography business , invest in some good photography gear and learn how to take stock photos. An excellent online presence can help you sell your stock photos faster and at profitable margins.

Here are some real life success stories of starting a stock photography business:

1. Product Photography Studio ($540K/year)

Tsour Lee Adato, the founder of Pro Photo Studio, stumbled upon the idea of starting a product photography business when a client asked him to shoot one of their products. He quickly realized the potential of product photography and became obsessed with honing his skills. Today, Pro Photo Studio is a profitable business with a diverse range of clients, including prestigious brands like Starbucks and Versace, and plans to expand to multiple cities.

How much they make: $540K/year
How much did it cost to start: $5K
Current team size: 6

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How I Started A Commercial Product Photography Business

Pro Photo Studio founder Tsour Lee Adato shares how she turned a $5k investment into a business that services over 500 clients annually and makes approximately $350k per year with plans to expand and become a 7-figure business while offering advice to fellow entrepreneurs to always be innovating, learning and growing, and not to undervalue themselves.

Revenue
Tsour grew the business to $45K/month
Costs
It cost Tsour $5000 to start the business
Read by 14,614 founders

2. Two Little Monkeys Photography ($24K/year)

Getting pregnant with twin babies, Samantha wanted to document as much as she could about her kids. She wasn't set on a particular career path until then, and immediately saw photography as the viable option to pursue.

How much they make: $24K/year
How much did it cost to start: $2K
Current team size: 1

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How I Started A $2K/Month Newborn And Family Photography Studio

How a single mother went from starting a newborn and family photography studio with just a Canon 40D - risking everything after a turbulent time as a teenage mother - to achieving steady growth of 5-10% YoY.

About
Samantha started Two Little Monkeys Photography about 13 years ago
Revenue
Samantha grew the business to $2K/month
Costs
It cost Samantha $2000 to start the business
Read by 5,736 founders

So... can you actually make money with a stock photography business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. picjumbo ($120K/year)

Viktor wanted to create an online passive income opportunity by selling his photos. However, all the paid sites rejected his images for being low quality. This rejection made him angry but also fueled his desire to start his own business.

How much they make: $120K/year
How much did it cost to start: $0
Current team size: 0

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How This Solo Founder Built A $120K/Year Stock Photographs Website

Picjumbo is a free stock photo site created by solo founder Viktor Hanacek that has amassed 150,000 monthly visitors, 5,000 free photos, over 10,000 premium photos, and brings in over $10,000/month in revenue through advertising and premium membership.

About
Viktor started picjumbo over 10 years ago
Revenue
Viktor grew the business to $10K/month
Read by 3,994 founders

So... can you actually make money with a stock photography business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. PEWDOC ($14.4K/year)

Manthan Gajjar, the founder of pewdoc, came up with the idea for his business after realizing the potential to make money online through blogging. He used his passion for photography and his knowledge of SEO to create a photography blog that offers tips, tricks, and gear reviews for beginner photographers. Through consistent publishing, SEO optimization, and targeted ad campaigns, Gajjar has been able to attract and retain customers, earning $1.2k per month.

How much they make: $14.4K/year
How much did it cost to start: $0
Current team size: 1

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How I Solo Built A $1.2K/Month Blog Site For Indian Photographers

Founder Manthan Gajjar built his photography blogging platform, pewdoc, as a side hustle project and now generates $1.2K per month by publishing trending photography content for newbies. He shares his process of building a blog on a low budget, gaining traffic through consistency and SEO knowledge, and using social media advertising to attract customers and retain readers through newsletters.

About
Manthan started PEWDOC over 4 years ago
Revenue
Manthan grew the business to $1.2K/month
Read by 1,851 founders