How We Started A $40M Real Estate Investment Fund

October 6th, 2020
Greg Salley
$600K
revenue/mo
3
Founders
4
Employees
Equity Residences
from San Diego, California, USA
started July 2012
$600,000
revenue/mo
3
Founders
4
Employees
market size
$2.69T
avg revenue (monthly)
$305K
starting costs
$11.7K
gross margin
90%
time to build
210 days
growth channels
SEO
business model
Subscriptions & Memberships
best tools
Google Drive, HotJar, Yoast
time investment
Full time
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Hello! Who are you and what business did you start?

My name is Greg Salley, I’m a founder and Managing Director of Equity Residences.

Equity Residences is a luxury real estate investment fund. We offer a way for accredited investors to own a portfolio of luxury vacation homes both for personal use and as an investment.

Our Equity Platinum Fund is raising $50 million to acquire twenty residences ranging from $1.5M to $4M, which are owned debt-free. We create value for investors in how we buy and upgrade the homes and investors also benefit from appreciation over time. We rent homes with income used to offset operating costs.

A minimum investment of $161,500 gives an investor access to our entire portfolio along with thousands of affiliate homes. Investors can stay at any home within the portfolio rent-free. We sell the homes after 10 to 12 years and distribute the profits back to the investors.

We currently have over 200 investors and $40 million under management.

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