21 Seo & Lead Generation Service Success Stories [2025]
Lead generation focuses on attracting prospects to a business and increasing their interest by nurturing them and converting them into customers. Lead generation experts help businesses collect information about potential customers and turn them into leads.
To become a lead generation expert, you must learn the fundamentals of lead generation and gain experience in various digital marketing areas.
In this list, you'll find real-world SEO & lead generation service success stories and very profitable examples of starting a SEO & lead generation service that makes money.
1. Pneuma Media ($2.4M/year)
David Riggs, founder of Pneuma Media, came up with the idea for his website design, development, and SEO agency while working as a management consultant. After realizing that many businesses struggled with their websites, he decided to leverage his skills and expertise to help them improve their online presence. With a slow and steady approach, Pneuma Media has scaled from $0 to $2 million in under 2 years, attracting clients through content marketing, outbound sales, and partnerships.
How much money it makes: $2.4M/year
How much did it cost to start: $500
How many people on the team: 5
A website design, development, and SEO Agency, Pneuma Media was able to scale from $0 - $2M in under 2 years using content-focused SEO campaigns as their main product, a process that is supported by Lean Thinking and reviewed in monthly "autopsies," and driven by cold outbound and networking, formalized partnerships, and communications including Slack, monthly meetings, and the Quarterly Business Review.
2. NERDS Collective ($2.28M/year)
Born out of a passion for underground UK music, Luke Hodson founded NERDS Collective in 2007, transforming an initial series of warehouse parties into a youth marketing powerhouse with a near £1 million turnover by year four.
How much money it makes: $2.28M/year
How much did it cost to start: $3.5K
How many people on the team: 10
Luke Hodson founded NERDS Collective, a youth marketing agency based in London that specializes in big data, cultural intelligence, and gen-Z, after starting out selling doughnuts and snacks in school playgrounds to identify opportunities and make money, and now boasts a turnover of just under £1m and 112 signed off projects by Puma through a client-servicing strategy that is brutally honest and solution-oriented.
3. Scalenut ($1.2M/year)
Mayank Jain, along with his co-founders Gaurav Goyal and Saurabh Wadhawan, came up with the idea for Scalenut after spending a decade each in the digital startup industry. They noticed the challenges that brands face in scaling their content marketing efforts and saw an opportunity to create a platform that helps businesses drive organic traffic and scale their content production. With their MVP product launched in September 2021, Scalenut has experienced rapid growth, with over 100k users and $100,000 in monthly recurring revenue.
How much money it makes: $1.2M/year
How much did it cost to start: $100K
How many people on the team: 30
Scalenut is an AI-powered SEO and content marketing platform that aims to help businesses scale their efforts to nail the entire content life cycle, from planning to creation, which has led to the company turning over $100,000 in MRR within 6 months of launching.
4. PageTraffic ($1.2M/year)
Navneet Kaushal, the founder & CEO of PageTraffic, came up with the idea for his SEO agency after experiencing the impact of the internet during his MBA studies. He tested SEO strategies on his own website and saw it rank in the top ten within months. With a passion for digital marketing and a desire to help businesses succeed, Navneet launched PageTraffic in 2002 and has since grown it into a successful agency with a strong online presence and a global client base.
How much money it makes: $1.2M/year
How much did it cost to start: $10K
How many people on the team: 80
Navneet Kaushal, founder & CEO of PageTraffic, shares how he started an SEO agency in India in 2002, which now generates over $1.2 million in annual revenue and attracts clients globally.
5. NAV43 ($1.14M/year)
Ben Dankiw, co-founder and CEO of NAV43, came up with the idea for his technical digital marketing agency while working as a marketing coordinator. With a strong analytical mindset and experience in Google Ads, he realized the impact he could have on brands at a larger level. After partnering with colleagues and building a client roster, they scaled the business to an MRR in the 6-figures and continue to attract and retain customers through their SEO and PPC services.
How much money it makes: $1.14M/year
How much did it cost to start: $25K
How many people on the team: 7
NAV43 is a technical digital marketing agency specializing in SEO, CRO, and PPC services, known for its SEO delivery, averaging an MRR in the 6-figures with a client roster across e-commerce, lead generation, and publisher sites.
6. SearchEye ($1.14M/year)
Chris Porteous, the founder of SearchEye, came up with the idea for his SEO platform after witnessing the low quality and standards of the industry. After working with clients who were dissatisfied with previous SEO providers, Chris saw an opportunity to create a better solution and deliver on product expectations. He funded the business out of pocket and through consulting services, and is now focused on driving faster turnaround times, low prices, and consistent product quality for his customers.
How much money it makes: $1.14M/year
How much did it cost to start: $600K
How many people on the team: 16
SearchEye is an SEO platform company that has bootstrapped its way to making $1 million a year, with a goal of hitting $100k per month by December 2021 and $500k per month by December 2022, and currently has around 20 active agency users of the platform.
7. Pearl Lemon ($960K/year)
In August 2017, Deepak Shukla founded Pearl Lemon after experiencing a moment of disappointment and a renewed seriousness about starting his own company. With a background in marketing and a drive to be successful, Deepak focused on building a pipeline of clients through cold outreach, LinkedIn, Upwork, and more. Today, Pearl Lemon generates between 80-110K per month and has expanded into various niches, with plans to continue growing and attracting 1000 leads per month within 18 months.
How much money it makes: $960K/year
How much did it cost to start: $50
How many people on the team: 27
Deepak Shukla founded Pearl Lemon in 2016, and as of February 2022, the company generates between $80-$110K per month providing SEO and B2B lead generation services to clients ranging from small businesses to public companies.
8. Stackmatix ($720K/year)
Matt Pru and his business partner James Critelli founded Stackmatix in 2018 after working together at MightyHive, a successful marketing services company that was acquired for $150 million. They wanted to provide a more holistic and consultative approach to marketing services, starting from the ground up with businesses to avoid scaling challenges later on. Today, Stackmatix has grown to over $20K in monthly recurring revenue and is aiming for $50K in the next 6 to 12 months.
How much money it makes: $720K/year
How much did it cost to start: $1K
How many people on the team: 4
Stackmatix achieved $20k MRR in under two years by providing integrated digital marketing solutions for businesses, from start-ups to Enterprises, with a holistic, consultative approach, and currently they're pacing towards their goal of $50k MRR in another six to twelve months.
9. Franchise UK ($600K/year)
Joel Bissitt, founder of Franchise UK, had always dreamt of being an entrepreneur. Drawing inspiration from UK business icons like Richard Branson and Alan Sugar, he started the business at the age of 19 with just £1000 of funding. Through his expertise in SEO and a user-friendly website design, Franchise UK has experienced rapid growth, achieving a 50% increase in turnover last year and attracting some of the world's largest brands.
How much money it makes: $600K/year
How much did it cost to start: $1K
How many people on the team: 5
Franchise UK is the UK’s largest franchise directory helping franchise businesses to grow by generating quality franchisee recruitment leads online, with a 50% increase in turnover last year and big plans to further expand in different directions over the coming years.
10. Justas Markus ($540K/year)
Justas Markus, the co-founder of GetFound XL, originally started the company as a content marketing agency. They quickly found success, acquiring three clients within the first month. After a year, they made the decision to focus solely on building links, which has allowed them to optimize their processes and deliver high-quality services to their 40+ clients.
How much money it makes: $540K/year
How much did it cost to start: $1K
How many people on the team: 5
A link building company co-founded by Justas Markus has grown to make an average of $35k per month in recurring revenue with a focus on delivering high-quality services through manual processes and focusing on fewer markets.
11. Website Rental Coaching ($504K/year)
The daily workload at his 9-5 job at General Electric as an HR left Luke unfulfilled from his career, and while he was searching for a profitable side gig, he realized that websites are like digital properties. With a top-ranking lead generation website, he could rent it to local businesses and earn a steady monthly income. Luke quit his job at the 6-month mark and hit six figures by the one-year mark of starting this business.
How much money it makes: $504K/year
How much did it cost to start: $8K
How many people on the team: 0
Luke Van Der Veer's Website Rental Coaching business teaches people how to create passive income by renting lead generation websites to local businesses, which has helped him generate $42,000 per month as of April 2022.
12. Regex SEO ($480K/year)
Dmitrii Kustov, the founder of Regex SEO, came up with the idea for his data-driven internet marketing agency while working as a PHP developer at a digital agency. After being given the ultimatum to learn SEO or get fired, Dmitrii immersed himself in the intricacies of SEO and quickly became the head of the agency's marketing department. In 2015, he decided to start his own business to provide individualized, results-driven marketing solutions for businesses.
How much money it makes: $480K/year
How much did it cost to start: $0
How many people on the team: 18
Learn how Regex SEO, a data-driven internet marketing agency, grew from a one-man company to a team of 16 full-time employees and over 30 contractors, with $1M+ annual revenue pre-COVID, by prioritizing individual approach, hard work, and retention of good people.
13. Straight Up Search ($360K/year)
ears, and it's an exciting time for Straight Up Search. We have a solid client base and have been able to consistently generate revenue month after month. Moving forward, we plan to continue providing exceptional SEO services to our clients while expanding our team and client portfolio. With our strong foundation and track record of success, the future looks bright for Straight Up Search.
How much money it makes: $360K/year
How much did it cost to start: $500
How many people on the team: 4
Straight Up Search is a leading full-service bespoke SEO agency with a portfolio of 35 clients generating an average monthly revenue of $30,000, successfully securing PR mentions and high authority backlinks from big publications such as The Independent and Shopify.
14. Paper Box SEO ($336K/year)
Russell Michelson, the founder of Paper Box SEO, originally began as a freelance web designer. However, after clients consistently asked him for help with driving traffic to their websites, he transitioned into the world of SEO. Through teaching himself about digital marketing and experimenting with different methods, he developed a passion for SEO and eventually started his own boutique SEO agency, Paper Box SEO. Today, the company brings in $20k/month in revenue and focuses solely on providing comprehensive SEO services to small to medium-sized businesses.
How much money it makes: $336K/year
How many people on the team: 2
This case study describes the journey of Russell Michelson who, after leaving his corporate job, turned his WordPress skills into a thriving boutique SEO agency earning $20k/month, thanks to client referrals and Upwork.
15. Restoration Digital Marketing ($300K/year)
Jeff Carrier came up with the idea for Restoration Digital Marketing after speaking to restoration owners who lacked focus on internet marketing. With their industry-specific knowledge and experience as a restoration company, RDM was able to educate the industry and generate $25,000/month in leads.
How much money it makes: $300K/year
How many people on the team: 2
Restoration Digital Marketing generates over $25,000 per month helping restoration companies achieve positive ROI through its specialized digital marketing services, and its success has been fuelled through word-of-mouth marketing tactics and developing client relationships.
16. The Digital Vibe Podcast and Network ($240K/year)
Annette Thomas, the creator and founder of The Digital Vibe Podcast and Network, came up with the idea to start her business after feeling the need to challenge herself and express herself in a way that traditional avenues couldn't offer. Through self-education and using her voice to share her story, Annette has built a network that generates around $20,000 per month through various revenue streams including brand clothing, podcast sales, affiliate sales, and book reselling.
How much money it makes: $240K/year
How much did it cost to start: $10K
How many people on the team: 3
A founder shares how she built a podcast network with brand clothing, podcast sales, affiliate sales, and publishing book partnerships, generating around $20k per month, while staying true to her voice and values.
17. Prop Media ($186K/year)
Ebs Turner started Prop Media after realizing that traditional advertising was cost-inefficient for companies. His breakthrough came during his university years while balancing exams and entrepreneurship, eventually growing his London-based marketing agency to $18,000/month.
How much money it makes: $186K/year
How much did it cost to start: $0
How many people on the team: 2
A 25-year-old entrepreneur shares his journey of starting a property marketing agency, with a current monthly income of $18,000/month, and divulges the importance of having a niche and going all-in on client results and experience.
18. Get X Media ($180K/year)
Corey Hayes, the founder of Get X Media, came up with the idea for his business after seeing a growing demand among his entrepreneurial friends who needed assistance with website design and business cards. Recognizing the opportunity, he expanded his services to include customized apparel printing and a comprehensive suite of digital marketing solutions, leading to rapid growth and revenue in the six-figure range.
How much money it makes: $180K/year
How much did it cost to start: $5K
How many people on the team: 3
Seasoned web designer Corey Hayes started Get X Media, a marketing agency that offers website design, customized apparel printing, and comprehensive digital marketing solutions that has experienced significant growth, with a remarkable increase in traffic 13 times higher than before and approximately doubling year-over-year, achieving a retention rate of 98%, and hoping to triple growth this year.
19. My Media Pal ($144K/year)
James Kuck, co-founder of My Media Pal, came up with the idea for his business after experiencing the struggle of generating inbound local leads for his construction company. He discovered the power of local SEO and decided to pivot, creating My Media Pal as a digital marketing agency that helps local businesses with web design, SEO, and paid ads. Eventually, they realized the value of owning the assets that generate leads and shifted their focus to rank and rent, offering optimized websites and exclusive leads to local businesses.
How much money it makes: $144K/year
How much did it cost to start: $2K
How many people on the team: 1
My Media Pal is a successful digital agency that has morphed into three divisions, including a rank and rent business focused on generating local service leads, bringing in an average of $12,000-$15,000 per month.
20. Wealth Lead Generation ($120K/year)
Maria, the founder of Wealth Lead Generation, came up with the idea for her business through her experience as a freelancer and her passion for marketing. After successfully helping a fintech startup raise 7 figures through social media advertising and PR, she realized the potential of digital advertising and decided to start her agency. She focused on creating specific offers that addressed the pain points of her target audience and spent time listening to the market to refine her services. Through hard work and perseverance, Maria's agency quickly scaled to a team of 5 and achieved impressive revenue growth.
How much money it makes: $120K/year
How much did it cost to start: $200
How many people on the team: 5
"Wealth Lead Generation grew from a side hustle to a 6-figure business in 2021, generating an average of 250% increase in revenue for their clients through digital advertising campaigns on social media with a team of 5 people."
21. Koala Rank ($96K/year)
Arrigo, the founder of Koala Rank, stumbled upon the idea of starting his own business while working as a freelancer on Fiverr. After receiving an email about Fiverr's new Studios feature, he saw an opportunity to create his own thing and decided to click on the "Create a Studio" button. This marked the beginning of Koala Rank, an all-in-one content marketing service that now generates $8K in monthly recurring revenue.
How much money it makes: $96K/year
How much did it cost to start: $4K
How many people on the team: 1
Koala Rank, an all-in-one content marketing service for B2B firms founded by Arrigo, has grown to $8K in MRR since its launch in Jan 2020 with retention being good and March 2021 seeing a boom in subscriptions.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
