15 Seo & Lead Generation Service Success Stories [2023]

Updated: July 23rd, 2023
Start A Seo & Lead Generation Service

Lead generation focuses on attracting prospects to a business and increasing their interest by nurturing them and converting them into customers. Lead generation experts help businesses collect information about potential customers and turn them into leads.

To become a lead generation expert, you must learn the fundamentals of lead generation and gain experience in various digital marketing areas.

Here are some real life success stories of starting a SEO & lead generation service:

1. Website Rental Coaching ($504K/year)

Luke Van Der Veer (from New York, NY, USA) started Website Rental Coaching over 7 years ago.

$42K / month
1 founders / 0 employees

Case Study

Hello, my name is Luke Van Der Veer and I am the founder of Website Rental Coaching.

As of April 2022, I earn $42,000 per month from website rentals. However, that income increases every month as I continue renting out more websites.


2. Franchise UK ($600K/year)

Joel Bissitt (from Norwich, UK) started Franchise UK over 19 years ago.

$50K / month
1 founders / 5 employees

Case Study

My name is Joel Bissitt & I am MD of Franchise UK, The UK’s largest franchise directory. For 18 years, we have assisted franchise businesses to grow by generating quality franchisee recruitment leads online.

Franchise UK has grown rapidly, particularly over the last 5-6 years & we have achieved year-on-year growth since 2017 with a 50% increase in turnover last year.


Learn more about starting a SEO & lead generation service:

Where to start?

-> How much does it cost to start a SEO & lead generation service?
-> Pros and cons of a SEO & lead generation service

Need inspiration?

-> Examples of established SEO & lead generation service
-> Marketing ideas for a SEO & lead generation service

Other resources

4. Pearl Lemon ($960K/year)

Deepak Shukla (from London, UK) started Pearl Lemon over 7 years ago.

$80K / month
1 founders / 27 employees

Case Study

My name is Deepak Shukla and I am the founder of Pearl Lemon. Our flagship service is SEO and more recently B2B lead generation services. Our clients range from small businesses all the way up to public companies that are interested in generating more leads and sales for their business.

Today as of February 2022 we generate between 80-110K per month. I founded the company in October 2016 but it’s in August 2017 that I believe our true beginning starts - and I’ll go on to explain why!


5. Wealth Lead Generation ($120K/year)

Maria Popova (from Rotterdam, Nederland) started Wealth Lead Generation over 5 years ago.

$10K / month
2 founders / 5 employees

Case Study

My name is Maria. I'm 29. I run a digital advertising agency called Wealth Lead Generation HQ'd in Rotterdam.

That one little success was enough to convince me that there are plenty of opportunities online. I missed 99.9% of parties on campus but learned a great deal about remote work and online business. I made my first money online through the early adoption of bitcoin.


6. Regex SEO ($480K/year)

Dmitrii Kustov (from Houston, TX) started Regex SEO almost 8 years ago.

$40K / month
3 founders / 18 employees

Case Study

Howdy! My name is Dmitrii Kustov, I’m the founder of Regex SEO, a data-driven internet marketing agency. We help $5M+/year businesses get the most out of their marketing budgets, so they can increase market share and revenue.

I started Regex SEO in 2015 with no investment, and it has been a one-man company for almost 3 years. In 2018, I have partnered up with 2 friends of mine, and we have been growing quickly ever since. As of now, we have 16 full-time employees, and over 30 contractors, with $1M+ annual revenue pre-COVID.


7. PinMeTo ($6M/year)

Subscribe: https://www.youtube.com/c/NathanLatkawatchPinMeTo CEO Daniel Melkersson: Local search and marketing technology... Visit them: www.pinmeto.comSee m...

Daniel Melkersson, Marcus Olsson, Michael Nilsson and Petter Palander (from Malmö, Sverige) started PinMeTo over 10 years ago.

$500K / month
4 founders / 82 employees

Case Study
  • PinMeTo is a SaaS platform that links multi-location brands with one of the most extensive search, map, and social media platforms.
  • The company was founded by Daniel Melkersson, Marcus Olsson, Michael Nilsson, and Petter Palander.
  • PinMeTo is quickly emerging as a global leader in location marketing and local SEO technologies, trusted by large corporations like H&M, 7-Eleven, Volvo, and Hertz.
  • The company currently employs more than 70 people across six offices, who represent 17 different nationalities, speak 22 different languages, and manage millions of data points annually. Currently, they have 3000+ accounts spread across more than 100+ nations.


Watch the full video on youtube.com ➜

8. Straight Up Search ($360K/year)

Jamie Irwin (from Northampton) started Straight Up Search almost 3 years ago.

$30K / month
2 founders / 4 employees

Case Study

Hi, I'm Jamie Irwin and I'm the founder of Straight Up Search. In its most basic form, Straight Up Search is a full-service, bespoke SEO agency based in the UK but with clients all over the globe!

In just over two years, Straight Up Search has become a leading provider of affiliate and SEO services, with a portfolio of 35 clients that generates average monthly revenue of $30,000. We attribute our success to our commitment to providing quality services and developing long-term relationships with our clients. Our team of experienced professionals provides a full range of services, from keyword research and link building to content creation and social media marketing. We also offer customized services that are tailored to the unique needs of each client.


9. WEBRIS ($750K/year)

Ryan Stewart grew WEBRIS to $1.1M AR in 1.5 years. Here, he shares how to start building your agency’s processes and when to bring in a consultant.

$62.5K / month
1 founders / 11 employees

Case Study
  • Ryan Stewart founded WEBRIS, a Miami, Florida-based digital marketing firm. This business utilizes the SEO Sprint Methodology to assist businesses in gaining more customers organically from Google.

  • Ryan is a serial entrepreneur and a genius in digital marketing. He is a renowned and experienced marketing professional with a preference for growing online businesses.

  • WEBRIS is regarded by many of Ryan's contemporaries as his most fruitful project to date. Over the course of a little more than a year, he built and expanded the SEO and digital marketing firm to $1.1 million ARR.


Read the full story on reportgarden.com ➜

11. Get Found XL ($540K/year)

Justas Markus (from Vilnius) started Get Found XL about 7 years ago.

$45K / month
2 founders / 5 employees

Case Study

Hello guys! My name is Justas Markus, and I’m the co-founder of GetFound XL, a link building company. I started the company almost 4 years ago with my buddy Tomas Laurinavicius who was interviewed by Starter Story a few months ago.

For our agency, it was a perfect decision to focus only on one thing. All the processes are optimized, it's enough to have 3-4 full-time employees and, most importantly, deliver the highest quality services.


12. My Media Pal ($144K/year)

James Kuck (from Babylon, NY, USA) started My Media Pal almost 11 years ago.

$12K / month
2 founders / 1 employees

Case Study

Hello, my name is James Kuck Co-Founder of My Media Pal, an online learning hub for online entrepreneurs and anyone interested in investing in digital real estate.


13. Get X Media ($180K/year)

Corey Hayes (from Calgary) started Get X Media about 3 years ago.

$15K / month
1 founders / 3 employees

Case Study

Hey there! I'm Corey Hayes, a seasoned designer with over 20 years of experience in web design, SEO, marketing automation, and PPC. I am the proud founder of Get X Media, a company dedicated to empowering small B2C businesses to achieve remarkable growth.


14. Pneuma Media ($2.4M/year)

David Riggs (from Denver) started Pneuma Media almost 4 years ago.

$200K / month
1 founders / 5 employees

Case Study

My name is David Riggs, and my business is Pneuma Media. Pneuma Media is a website design, development, and SEO Agency. We scaled from $0 - $2M in under 2 years.


15. NAV43 ($1.14M/year)

Ben Dankiw (from Toronto, ON, Canada) started NAV43 almost 7 years ago.

$95K / month
2 founders / 7 employees

Case Study

I’m Ben Dankiw, co-founder and CEO of NAV43. I run a technical digital marketing agency specializing in SEO, CRO, and PPC services. We help brands scale online.

We grew fast through word of mouth and success stories in our first year and averaged an MRR in the 6-figures.


Pat Walls,  Founder of Starter Story
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