5 Cold Email Service Business Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Cold Email Service Business

Here are some real life success stories of starting a cold email service business:

1. GMass, Inc. ($5.4M/year)

During his previous business venture, Wordzen, the founder recognized the necessity of sending personalized emails to small groups. After researching available options, he was not satisfied with the solutions offered. Therefore, he developed GMass as an internal tool to aid in managing his business. Although Wordzen failed to gain much traction, GMass proved to be successful and was featured on Product Hunt, giving him the validation that he needed to make the decision to pursue this as a business.

How much they make: $5.4M/year
Current team size: 1

How I Launched A $200K/Month Gmail Mail Merge Tool

GMass, an email marketing platform that allows users to send cold emails and email marketing campaigns with Gmail, has attracted over 500,000 user signups, including major tech companies like Uber, LinkedIn, and Google, and now generates over $200K in monthly recurring revenue through a successful content marketing strategy and focused ad spend.

About

Ajay started GMass, Inc. over 8 years ago

Revenue

Ajay grew the business to $450K/month

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2. lemlist ($1.2M/year)

Guillaume Moubeche came up with the idea for Lemlist while running a B2B lead generation agency and seeing the impact of personalized images and videos in cold emails. Dissatisfied with the lack of personalization features in existing tools, Guillaume sold his shares in the agency and teamed up with two tech geniuses to build Lemlist. They quickly gained traction, becoming the #1 product on Product Hunt and attracting thousands of customers.

How much they make: $1.2M/year
Current team size: 19

Growing A Cold Email Platform to $600K ARR in 18 months

Lemlist co-founder Guillaume Moubeche shares how he and his tech genius co-founders built their cold-email automation platform to $600,000 ARR, acquired 8,000+ customers worldwide, and grew at a 30% Month over Month growth rate through their unique approach to personalization, community building, and using their own product.

About

Guillaume started lemlist over 6 years ago

Revenue

Guillaume grew the business to $100K/month

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3. Nureply ($48K/year)

Wanted to find alternative solutions to finding customers. And did not want to only use paid advertising or cold outreach on LinkedIn.

Learned about email marketing and started exploring how to use it to attract customers.

After realizing he was writing the same outreach nearly every day, he wondered if he could build an AI-based tool for emails.

With a background in Machine Learning (ML), and AI topics, and a working knowledge of GPT-3/OpenAI, he started developing an AI-based email marketing tool.

How much they make: $48K/year
How much did it cost to start: $200
Current team size: 0

How This AI Email Marketing Tool Reached $4K/Month In Just 4 Months

Onur Geneş founded Nureply to help SaaS and agency owners boost their revenue through email marketing, growing to $4,000 in revenue per month in just four months, without any paid advertising campaigns yet.

About

Onur started Nureply almost 2 years ago

Revenue

Onur grew the business to $4K/month

Costs

It cost Onur $200 to start the business

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Read by 3,260 founders