Updated: October 8th, 2022

Klaviyo is the ultimate e-commerce marketing platform trusted by 50,000+ brands, like Chubbies, Living Proof, and Hint. Deliver higher-value, personalized marketing experiences across email, mobile, and web.


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@klaviyo (17.8K followers)


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Klaviyo Product Features

Klaviyo is the ultimate ecommerce marketing platform for online brands of all kinds and all sizes. With email automation, SMS marketing, list growth tools, and more, you’ll get everything you need to build strong relationships that keep your customers coming back.

Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force you to compromise between advanced functionality or ease of use—so businesses of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative brands like Living Proof, Custom Ink and Huckberry sell more with Klaviyo.

Platform Highlights:

  • Manage and send all your customer communications from a single platform—email, SMS, app and web push notifications
  • Send impactful, on-brand promos and email newsletters
  • Save time with email and form templates
  • Have a one-on-one conversation with every customer
  • Leverage pre-built ecommerce email automations or customize your own ideal customer experience
  • Optimize for email revenue, not just clicks and opens
  • Improve email deliverability with targeted segmentation that updates in real-time
  • Enhance your website with a variety of form types: flyouts, pop-ups, and embedded forms
  • Sync your Klaviyo segments to Facebook and Instagram advertising campaigns for better targeting, lower CAC, and higher ROAS
  • Leverage predictive analytics, like predicted next purchase date, predicted gender, and smart send time
  • And more!

Klaviyo Pricing

How does Klaviyo pricing work?

Klaviyo is a freemium product.

Klaviyo Pricing Tiers

Klaviyo has the following pricing tiers:

  • Up to 250 contacts: Free!
  • Up to 1,000 subscribers: $30 per month
  • Up to 2,500 subscribers: $60 per month
  • Up to 5,000 subscribers: $100 per month
  • Up to 10,000 subscribers: $150 per month
  • Up to 20,000 subscribers: $375 per month

Learn more about Klaviyo pricing ➜

Klaviyo Reviews

What Companies Are Using Klaviyo?

# Customer Type Description
BrüMate drinkware brand Say goodbye to warm alcohol forever. Shop our collection of can coolers and insulated tumblers designed to keep your drinks the perfect temperature while you’re on the go.
Beardbrand men's grooming company Beard care products from the best beard company. Shop for natural beard oil, mustache wax, soap, combs and beard kits from Beardbrand.
Natural Stacks supplements company We create cutting-edge, results driven nutritional products that yield optimal performance without compromise. Also home of the official CILTEP Nootropic Stack.
Think Crucial appliance repair business Quality replacement parts with free shipping & unbeatable pricing! Think Crucial sells filters for your vacuum, pool or HVAC, to home, garden & office supplies.
Alitura Naturals skin care product line The best all natural skin care products. Exfoliate Skin. Minimize Pores. Stimulate Blood Flow. Experience Ultra-Premium, Anti-Aging Skin Care.
Slyde Handboards surfboard business Bodysurfing Handboards that are easy to learn for any age or skill level, Perfect for getting barreled, Our handboards allow you to take your bodysurfing to the next level. They allow you to travel light and fit in most backpacks, catch more waves and have more fun! EPIC WAVE RIDING IN THE PALM OF YOUR HAND.
Sawyer children's clothing business Discover and explore a whole world of adventure for your children right in your neighborhood.
The Fabric Loft online fabric store Where modern fabric lovers go to shop for quilting and sewing fabric online in Canada. Sign up for our beautifully curated monthly fabric subscription clubs.
ABS Protein Pancakes food startup
The Gentlemen’s Lounge dropshipping men's grooming products Welcome to JC Grooming, where all-natural, hand crafted grooming products are what we do. Come inside to see what we have for you today.

Klaviyo Alternatives

Looking for an alternative to Klaviyo? We've put together a list of all Klaviyo competitors and alternatives.

List of best alternatives to Klaviyo:

# Tool Description Pricing Using
Omnisend Omnisend is a top-rated ecommerce email & SMS marketing platform used by more than 75,000 brands to send automated emails, SMS and push notifications to their customers to build their brand and increase sales.

| freemium | see all businesses using ➜ | | 2 |

| MailChimp | A marketing automation platform and an email marketing service. | freemium | see all businesses using ➜ | | 3 |
| G Suite | An integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. | freemium | see all businesses using ➜ | | 4 |
| Whatsapp | A cross-platform instant messaging application that allows iPhone, BlackBerry, Android, Windows Phone and Nokia smartphone users to exchange text, image, video and audio messages for free. | freemium | see all businesses using ➜ | | 5 |
| ActiveCampaign | Marketing automation platform that blends automation and human touch. | paid | see all businesses using ➜ | | 6 |
| ConvertKit | Email marketing for creators. | paid | see all businesses using ➜ | | 7 |
| SendGrid | Customer communication platform for transactional and marketing email. | freemium | see all businesses using ➜ | | 8 |
| Mailerlite | Affordable Email Marketing Software for Small Business. | freemium | see all businesses using ➜ |

See all Klaviyo alternatives ➜


Here's what customers are saying about Klaviyo:

Customer Testimonial
BrüMate We use Klaviyo for our email marketing and we have a huge focus on our email list - we currently have around 250,000 subscribers and they make up roughly 20% of our monthly revenue stream. I am sure you have heard it over and over again, but email marketing is SO important. - Dylan Jacob, founder of BrüMate
Nooks I can’t say enough about Klaviyo. The email marketing platform is fantastic. - Zaid Shahatit, founder of Nooks
Parker Baby Co. If you’re in eCommerce and don’t use Klaviyo, you need to check it out. We’ve just scratched the surface of Klaviyo’s capabilities and it more than pays for itself. - Kirsten and Sam, founder of Parker Baby Co.
Milla Rose We use Klaviyo for email marketing, which integrates well with Shopify. Their flows are already set up, it’s simply a matter of making small tweaks and pressing publish. - Alexandra, founder of Milla Rose
MuskOx For MuskOx emails, we use Klaviyo, which provides a great way to design beautiful emails and intricately segment our customer base. - Bradley Hoos, founder of MuskOx
janori Email marketing is also really good for us. We use Klaviyo and have some basic flows (abandoned cart, welcome flow, launch flow) as well as some campaigns. - Johanna and Raphael Spannocchi, founder of janori
Olori For email, we use Klaviyo; they offer many customization options and functionalities, which help create dynamic communications. - Tomide Awe, founder of Olori
Oru Kayak We use Klaviyo for email marketing, which is great— it lets us tailor our messages for particular groups of people. - Anton Willis, founder of Oru Kayak
Protein Package *Recent reports show that ‘email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available’ (Litmus, 2021).

For our emails, we use Klaviyo which has a direct integration with Shopify to automatically pull in all of our products We’ve created plenty of different templates and presets in the software to speed up the process of building the marketing from the ground up which otherwise takes up a lot of time from your day.

Our email marketing is very successful, the Bang Energy Drinks email you can see in the image had a click-through rate of 5.6%, an open rate of 27% and an unsubscribe rate of 0.05% which all fall above the average benchmarks for our industry.

We currently have an email subscriber list of 26,000 engaged customers and a combined social media following of 36,000 people that we can easily communicate with to introduce new product ranges and brands* - George Greenhill, founder of Protein Package | |

| Boredwalk | Our other big sales channel — especially when it comes to retention — is email. We use Klaviyo to build out automated flows that are triggered based on customer actions on our site, and we try to tailor our messaging in kind, but lots of e-commerce businesses do that. Where we shine is our campaign emails. We send three every week, M-W-F, and other than a hero shot at the top showcasing one of our designs, we make no effort to sell products in these emails. They’re designed to educate, entertain, and delight. - Matt Snow & Meredith Erin, founder of Boredwalk | |
| ChipMonk Baking | By and far the greatest marketing channel for us is email. We use Klaviyo for regular email blasts to our subscribers as well as automated flow emails based on user behavior on our website (e.g., automated message to someone who added a product to their cart but didn’t check out). Our email campaign open rates are typically over 15% and in recent months they generated nearly $10,000 in sales. - David Downing, founder of ChipMonk Baking |