Business Idea

Start A Sustainable Clothing Line

About

Starting a sustainable clothing line requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sustainable clothing, or selling sustainable clothing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a sustainable clothing line ➜

Key stats

market size
$6.14B
revenue (monthly)
$13K
starting costs
$44.3K
gross margin
47%
avg product price
$100
time to build
12 months
growth
SEO
business model
E-Commerce
time investment
Full time

About

Starting a sustainable clothing line requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sustainable clothing, or selling sustainable clothing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a sustainable clothing line ➜

Key stats

market size
$6.14B
revenue (monthly)
$13K
starting costs
$44.3K
gross margin
47%
avg product price
$100

 

time to build
12 months
growth
SEO
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Retail Business Expenses $0 $16,150
Inventory Expenses $350 $14,750
Software Expenses $150 $3,044
Advertising & Marketing Costs $75 $5,286
Other Expenses $0 $800
Total Startup Costs $6,992 $81,680

Successful Businesses

Business URL Rank
Smile Direct Club smiledirectclub.com #28,907
Inhabitat inhabitat.com #37,133
The Underground mixedmartialarts.com #53,454
Concrete Information, Design Ideas, (+Contractors) concretenetwork.com #86,343
Access Denied eileenfisher.com #86,799
Summit Credit Union summitcreditunion.com #108,436
TalentLess talentless.co #108,479
The Cagle Post cagle.com #110,556
Threads 4 Thought threads4thought.com #210,354
Textile Exchange textileexchange.org #255,321
BFG Homepage blueforcegear.com #279,964

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a sustainable clothing line. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Easy to encourage "impulse buy" In the sustainable clothing line, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A sustainable clothing line can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
High employee turnover In the sustainable clothing line, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a sustainable clothing line, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
High overhead expenses With starting a sustainable clothing line, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a sustainable clothing line is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to sustainable clothing line.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.