I Turned My Hobby Into A $4.5M/Year Metal Wall Art Business

February 27th, 2022

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Çağrı Ayten

Founder, Hoagard.com

$415K

revenue/mo

Founders

Employees

Hoagard.com

hoagard.com

from Solingen, Germany

started July 2014

$415,000

revenue/mo

Founders

Employees

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Hello! Who are you and what business did you start?

Hello, our names are Ali Bedrettin Boz and Cagri Ayten. We founded Hoagard in 2014. We took up designing as a new hobby and created steel samples. At first, nobody realizes what is going to happen. Results are extraordinary. We had not only got a new hobby but also, brought a brand new notion to interior design.

Since its establishment, Hoagard has made an indelible impression with its metal wall decor designs. Its first rise was with animal designs made in geometrical style and especially with the “world map” design. It has become a brand that generally attracts people who are interested in interior decoration.

Hoagard was established without investment. So it was not a gold mine between the years of 2014 and 2016 the situation was relapsing during these years. By making a huge leap in 2016, it has become a brand that reaches an average annual turnover of 4.5 - 5.5 million Euros.