22 Fashion Business Success Stories [2022]

22 Fashion Business Success Stories [2022]
Start A Fashion Business

In 2022, the fashion industry is valued at $473.42B, with a growth rate of 8.3% over last year. To become successful in this highly competitive & ever-growing industry you must have passion, perseverance, and the ability to take risks.

With platforms like TikTok and Instagram, the way that fashion products are marketed online has completely changed, so it's important to keep up with these trends.

Here are some real life success stories to help you kickstart your own fashion business:

1. EPIPHANY LA ($144K/year)

Jocelyn Thompson (from Los Angeles, California, USA) started EPIPHANY LA about 5 years ago.

Revenue
$12K / month
Team
1 founders / 0 employees
Location
Los Angeles, California, USA

Case Study

My name is Jocelyn Thompson and I own a one-product brand called Epiphany LA. My product is a foam push-up padding insert designed to be slipped into the pocket of a sports bra or swimsuit top. I designed the inserts myself and they are currently patent-pending. My customer is any woman, age 16 and up, who wants to add some size to flimsy swimsuit tops and unflattering sports bras. I believe that any woman who enjoys a push-up bra will also be drawn to my product.

My product is seasonal with April, May, and June being my highest grossing months. In the first week of March, I did $6,000 in sales in a 7-day period which put me on track to have at least 100% YoY growth from 2019.

how-i-started-a-12k-month-business-selling-push-up-padding-inserts

2. Nimble Made ($60K/year)

Tanya Zhang (from Los Angeles, California, USA) started Nimble Made almost 4 years ago.

Revenue
$5K / month
Team
2 founders / 0 employees
Location
Los Angeles, California, USA

Case Study

Hi, I’m Tanya Zhang, co-founder of Nimble Made, a D2C e-commerce menswear brand selling “actually slim” fit dress shirts. We created our own unique, actually-slim sizing for dress shirts with a trimmed shirt length, sleeve length, and back/shoulder measurements. Our sizes are based on a function of height and weight for a better slim fit off-the-rack. Our customers are anyone looking to buy a slim-fitting dress shirt online.

As Asian-American founders, we're changing the dynamic clothing landscape to include men of all body types, starting with a slim fit that actually fits. Watch our interview with MONEY Magazine here.

how-we-started-a-5k-month-actually-slim-dress-shirts-brand

3. Temples and Markets ($66K/year)

Judith Treanor (from Sydney, New South Wales, Australia) started Temples and Markets over 7 years ago.

Revenue
$5.5K / month
Team
1 founders / 0 employees
Location
Sydney, New South Wales, Australia

Case Study

Hi, I am Judith Treanor, founder of online curated store Temples and Markets. Every Product has a story and every product has been ethically sourced from artisans and Social Enterprises in S.E Asia.

Since launch, I have grown a loyal customer base and a quarter of my customers are repeat.

how-judith-treanor-started-a-business-sourcing-products-from-southeast-asia

4. Yoke Apparel Manufacturing ($276K/year)

Jesse James (from Da Nang, Hải Châu District, Da Nang, Vietnam) started Yoke Apparel Manufacturing over 3 years ago.

Revenue
$23K / month
Team
1 founders / 30 employees

Case Study

Hello everyone, my name is Jesse James and I am the visionary of Yoke Apparel Manufacturing which is located in Vietnam. Yoke is a fully comprehensive clothing manufacturing service specializing in low minimum order quantities.

Covid19 interruptions and restrictions have prevented us from increasing our capacity which has been hard to watch as a business owner. However, we are excited to open up the floodgates as customer demand is strong and we could expect to grow 2-3x sustainably per annum.

we-moved-to-vietnam-and-started-a-276k-year-clothing-manufacturing-business

5. Cotilda's Fashion Limited ($13.7K/year)

Cotilda Makhumula-Nkhoma (from Middlesbrough, England, United Kingdom) started Cotilda's Fashion Limited about 7 years ago.

Revenue
$1.14K / month
Team
1 founders / 0 employees
Location
Middlesbrough, England, United Kingdom

Case Study

August of 2015. A year in which I, Cotilda Makhumula-Nkhoma the designer was concluding a Master’s degree in Future Design and began a 2-year program of business enterprise at Teesside University. Through this program known as FUEL, business mentoring, workshops and funding were made possible in supporting COTILDA a recent graduate to kick start an online clothing business.

One of the very first designs that we worked on with Bryan, the Dashiki Royalty Shirt in White

on-starting-a-african-inspired-urban-fashion-brand-right-after-graduating

6. Woodies ($2.28M/year)

Cory Stout (from Santa Monica, CA, USA) started Woodies about 10 years ago.

Revenue
$190K / month
Team
1 founders / 1 employees
Location
Santa Monica, CA, USA

Case Study

I’m Cory Stout, Captain of Woodies. I started a wood sunglasses brand when I was 28 years old.

In 2018, I topped 3.5 million in revenue and somehow ended the year with less money than when I started! I bought a Bentley to celebrate…

woodies-sunglasses-3-5-million-per-year-with-one-employee

7. KAHINDO ($60K/year)

Kahindo Mateene (from New York, NY, USA) started KAHINDO over 5 years ago.

Revenue
$5K / month
Team
1 founders / 1 employees

Case Study

My name is Kahindo Mateene, I am the Founder and Chief Creative Director of KAHINDO, my luxury sustainable namesake fashion brand. KAHINDO is a luxury womenswear brand created with original prints and exuberant colors that celebrates the legacy of African fashion with a modern twist. A socially responsible brand, we are dedicated to ensuring ethical work practices for the women who create our brand in Africa.

For me, fashion is only as beautiful as the way I treat the female artisans and workers who help me create my line. That means focusing on sustainability and ethical work environments for my global partners and using the KAHINDO brand as a vehicle to create equity and job opportunities for women. Together, we share the heart and soul of Africa with the rest of the world through fashion.

i-started-a-luxury-sustainable-womens-fashion-brand

8. Nykaa ($486M/year)

Nykaa is a lifestyle retail brand for beauty, fashion & wellness products.

Falguni Nayar (from Mumbai, Maharashtra, India) started Nykaa over 10 years ago.

Revenue
$40.5M / month
Team
1 founders / 1311 employees

Case Study

Nykaa was founded by an Indian entrepreneur Falguni Nayar in the year 2012. Nykaa is a very well cosmetic company and was first established as an online business before becoming an omnichannel Business.

Currently, Nykaa is a leading marketplace for personal care and beauty products in India and its yearly revenue is $482 million.

Over the years they have expaned their business and are now offering fashion items like clothing & accessories. Plus, Nykaa now manufactures its own line of beauty & wellness products which are competing with high end brands..

article

Read the full story on inventiva.co.in ➜

9. Creative Fashion Blog ($120K/year)

Lisa Miller-Mecham (from Salt Lake City, Utah, USA) started Creative Fashion Blog over 4 years ago.

Revenue
$10K / month
Team
1 founders / 1 employees
Location
Salt Lake City, Utah, USA

Case Study

Hello! My name is Lisa Miller-Mecham. I’m a creative mom of 4 who runs a craft/sewing website called CreativeFashionBlog.com. I started out as an accessory designer, turned award-winning fashion designer, turned DIY blogger… and now a profitable sewing pattern maker.

My best month so far in 2020 has generated slightly over $15,000 while working part-time. I’m actually launching a course next month to show other creative women how to do the same!

how-i-make-10k-month-selling-printable-sewing-patterns-from-my-fashion-blog

10. Height Of Fashion ($300K/year)

Natalie Matthews (from Melbourne Victoria, Australia) started Height Of Fashion almost 5 years ago.

Revenue
$25K / month
Team
1 founders / 1 employees
Location
Melbourne Victoria, Australia

Case Study

Hey, I am Natalie Matthews the Founder of Height-Of-Fashion, An online clothing store for tall women 5’10” and over.

how-i-went-from-instagrammer-to-starting-my-own-fashion-brand

11. LilKong Brand ($36K/year)

Tramell McInnis (from Los Angeles, California, USA) started LilKong Brand ago.

Revenue
$3K / month
Team
1 founders / 0 employees
Location
Los Angeles, California, USA

Case Study

Hi there, Tramell McInnis here. I am the Owner & Co Designer here at LilKong Brand. I started working on my lifestyle designer fashion brand in late 2017. I got it established mid-2018.

Within 3 years of launch, our expected business evaluation is to be around $300,000.

on-starting-a-premium-lifestyle-apparel-company-from-compton

12. Atlantis Shoes ($300K/year)

Tom Guo (from Sydney, New South Wales, Australia) started Atlantis Shoes almost 5 years ago.

Revenue
$25K / month
Team
2 founders / 2 employees
Location
Sydney, New South Wales, Australia

Case Study

My name is Tom Guo and I launched Atlantis Shoes, an ethically-made footwear brand inspired by the slow fashion movement and Australian coastal lifestyle.

how-i-started-a-business-selling-vegan-sneakers

13. Creative Souls ($12K/year)

Drew McNamara (from Chicago, Illinois, USA) started Creative Souls over 4 years ago.

Revenue
$1K / month
Team
1 founders / 0 employees
Location
Chicago, Illinois, USA

Case Study

I am Drew McNamara, the founder of Creative Souls. We print designs created by individuals with disabilities onto canvas shoes and apparel. Our artists earn money every time their design sells on one of our products. Our customers are people who want to make a difference in style!

Since August of 2019, we have paid our artists over $1,000 and are looking to make a greater impact in 2020! Today, we average about $1,000 a month from our sales.

on-starting-a-shoe-and-apparel-brand-with-designs-from-people-with-disabilities

14. Betsy DeVille ($1.2K/year)

Betsy DeVille (from Austin, Texas, USA) started Betsy DeVille over 6 years ago.

Revenue
$100 / month
Team
1 founders / 0 employees
Location
Austin, Texas, USA

Case Study

I am Betsy and I run Betsy DeVille at betsydeville.com, an e-commerce business capturing the positive viewpoints of the atheist, humanist, freethinker, lifestyle and expressing them in fashion, accessories, home decor, and gifts.

My income has doubled each year and I estimate I had about $1000 in sales last year. I am also a full time professional in fintech, with a family. I aim to bring two new ornaments to market each year and to expand the brand into another space. This year, it was Instagram and neckties.

on-starting-an-inspiring-atheists-gifts-brand

15. Absolute Fitness Apparel ($7.8K/year)

Anthony Mellor (from London, England, United Kingdom) started Absolute Fitness Apparel over 5 years ago.

Revenue
$650 / month
Team
1 founders / 0 employees
Location
London, England, United Kingdom

Case Study

My name is Anthony Mellor, I’m the Founder & Director of Absolute Fitness Apparel. I started AFA at the age of 18, with no business experience, or any degrees/ qualifications in anything business related.

We are an online based fitness-fashion brand that operates out of London, United Kingdom. We’ve successfully launched 5 lines, ranging from cut off tees, all the way to tech jackets.

starting-a-fitness-fashion-brand-with-a-full-time-job

16. I Love Ugly ($3.6M/year)

Valentin Ozich (from Auckland, Auckland, New Zealand) started I Love Ugly almost 14 years ago.

Revenue
$300K / month
Team
1 founders / 20 employees
Location
Auckland, Auckland, New Zealand

Case Study

My name is Valentin Ozich. I'm the Founder and Creative Director of the men's premium streetwear brand; I Love Ugly.

Despite a few setbacks along the way and despite my lack of skills when I first started out, I believe we are back on the path to hit that goal and are proof that with a bold dream, ambition and hard work anybody has the potential to turn an idea that began out of your bedroom into a multi-million dollar business.

how-i-started-3-6m-new-zealand-fashion-brand-i-love-ugly

17. AGood Company ($2.64M/year)

Anders Ankarlid (from Stockholm, Stockholm County, Sweden) started AGood Company over 3 years ago.

Revenue
$220K / month
Team
1 founders / 12 employees
Location
Stockholm, Stockholm County, Sweden

Case Study

Hello! My name is Anders Ankarlid and I am the founder and CEO of Agood Company, a sustainable and social impact startup founded in Stockholm, Sweden. As an ethical online retailer, we sell elegant, everyday products in sustainable materials.

Me together with the farmer that grows the linseed (waste) used in our mobile cases

how-i-started-a-220k-month-brand-of-sustainable-everyday-products

18. Shobitam Designs ($1.2M/year)

Aparna Thyagarajan (from Seattle, WA, USA) started Shobitam Designs over 3 years ago.

Revenue
$100K / month
Team
2 founders / 18 employees

Case Study

Hello everyone, I am Aparna Thyagarajan. I Co-Founded Shobitam, one of the fastest-growing ethnic fashion brands with my sister Ambika in 2019. We work with our talented weavers, and award-winning artists to design, curate, and deliver beautiful ethnic weaves. Through our brand, we aim to make traditional Indian handlooms accessible across the globe.

we-bootstrapped-a-1-2m-year-ethnic-fashion-brand-top-1-etsy-store

19. Portland Gear ($1.44M/year)

Marcus Harvey (from Portland, Oregon, USA) started Portland Gear almost 8 years ago.

Revenue
$120K / month
Team
1 founders / 15 employees

Case Study
  • Marcus Harvey is the founder & owner of the Portland Gear.

  • He started a page on Instagram by the name of @portland page in 2013 out of his love for Portland. Marcus slowly managed to build a community of Portlanders and thought of leveraging this audience base.

  • He had a background in garment design & branding and decided to launch his brand Portland Gear on Black Friday of 2014.

  • The brand has now been established as a retail clothing store offering quality menswear items & accessories.

  • Marcus wants to create products and experiences that people actually want to use and share in order to foster a sense of community in this amazing city of Portland.

article

Read the full story on upflip.com ➜

20. The Modest Man ($48K/year)

Brock McGoff (from Tucson, Arizona, USA) started The Modest Man over 10 years ago.

Revenue
$4K / month
Team
1 founders / 8 employees
Location
Tucson, Arizona, USA

Case Study

My name is Brock McGoff, and I run The Modest Man (TMM), a digital media brand dedicated to helping guys dress better and feel more confident, with an emphasis on the man of modest height.

In a given month, TMM generates $10-15k revenue from advertising brand partnerships, digital products (an e-book) and affiliate programs. Since there isn’t any inventory or “cost of goods” profit margins are very high.

starting-a-men-s-style-publication-reaching-a-million-people-per-month

21. Nasty Gal ($55.9M/year)

How Sophia Amoruso started an eBay store called Nasty Gal Vintage and founded the digital media brand and community #Girlboss.

Sophia Amoruso (from Los Angeles, CA, USA) started Nasty Gal almost 16 years ago.

Revenue
$4.66M / month
Team
1 founders / 217 employees

Case Study

In 2006, Sophia Amoruso founded Nasty Gal Los Angeles-based fashion company named Nasty Gal. This fashion brand has its roots in classic rock 'n' roll and the thrill of the hunt for vintage.

When Sophia was 22, she opened the Nasty Gal Vintage eBay store, which quickly became popular. The company was recognized in 2012 by INC Magazine as the Fastest Growing Retailer.

Over a short period of time, their revenue increased from $250,000 to $1.1 million to $6.5 million to $30 million.

Sophia also published a book with the hashtag "#GIRLBOSS," which has been used 17 million times on Instagram. The book has sold 500,000 copies, and Netflix has distributed the television program "Girlboss" to 100 million households.

article

Read the full story on usatoday.com ➜

22. Voonik ($34.2M/year)

Voonik is a men's & women's fashion eCommerce startup. Read more about Voonik Founders, Funding, Growth, Business Model, Revenue, and Company Profile.

Navaneetha Krishnan and Sujayath Ali (from Bengaluru, Karnataka, India) started Voonik over 9 years ago.

Revenue
$2.85M / month
Team
2 founders / 210 employees

Case Study
  • Voonik was founded by Navaneetha Krishnan and Sujayath Ali to customize the shopping experience for both men and women.
  • This is one of the fastest-growing fashion shopping apps for women in India, where you can purchase clothing that complements your physique, personality, lifestyle, and preferred spending limits.
  • Their app has received over 1M downloads and completes more than a million transactions each month.
  • This brand's first desktop website, Voonik.com, launched in March 2013.

article

Read the full story on startupnewsxp.blogspot.com ➜

Pat Walls,  Founder of Starter Story
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