Atlantis Shoes

How I Started A Business Selling Vegan Sneakers

April 19th, 2019
Tom Guo
Founder, Atlantis Shoes
$25K
revenue/mo
2
Founders
2
Employees
Atlantis Shoes
from Sydney, New South Wales, Australia
started October 2017
$25,000
revenue/mo
2
Founders
2
Employees
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Hello! Who are you and what business did you start?

My name is Tom Guo and I launched Atlantis Shoes, an ethically-made footwear brand inspired by the slow fashion movement and Australian coastal lifestyle.

With our newest vegan sneaker range for kids, women, and men, I believe that you only need to have one great quality pair of shoes that could last for a lifetime. Atlantis Shoes’ design mission is to make classic, timeless footwear essentials that celebrate the philosophy of slow living.

Today's society encourages us to shop and consume more. The world of social media subconsciously affect our brains to compare us to each other, encouraging ourselves to buy more things to make us feel 'better' or 'happier'. This toxic concept is the opposite of what we believe at heart. We believe that all you need to have is one great quality of footwear that could last for a lifetime. When less is truly more, that is the heart of slow living and slow fashion.

The design process starts with us thinking about what we really want to wear right now. Launching only one collection per year, we source the most comfortable, durable, and sustainable materials possible to bring those designs to life.

The first thing about...

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