Woodies

Woodies Sunglasses: $3.5 Million Per Year With One Employee

February 15th, 2019
Cory Stout
Founder, Woodies
$190K
revenue/mo
1
Founders
1
Employees
Woodies
from Santa Monica, CA, USA
started August 2012
$190,000
revenue/mo
1
Founders
1
Employees
market size
$20.2B
avg revenue (monthly)
$74.7K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
content-library
best tools
Moz, Instagram, Shopify
time investment
Full time
pros & cons
35 Pros & Cons
tips
8 Tips
Discover what tools recommends to grow your business!
Discover what books Cory recommends to grow your business!

Hello! Who are you and what business did you start?

I’m Cory Stout, Captain of Woodies. I started a wood sunglasses brand when I was 28 years old.

Our main product is walnut wood sunglasses that I sell for $25 on Amazon and Woodies.com I hired one employee (my dear mother) and she’s won Employee of the Year for 3 years in a row ;)

In 2018, I topped 3.5 million in revenue and somehow ended the year with less money than when I started! I bought a Bentley to celebrate…

1-million-in-revenue-with-zero-employees

What's your backstory and how did you come up with the idea?

I studied Economics at the University of Florida but the real education was scalping football tickets outside of the stadium. I really learned my lessons on those streets...

For example, there were a lot of characters I learned to deal with. The ticket street hustlers...

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