The Modest Man

Starting A Men's Style Publication Reaching A Million People Per Month

November 9th, 2018
Brock McGoff
Founder, The Modest Man
$4K
revenue/mo
1
Founders
8
Employees
The Modest Man
from Tucson, Arizona, USA
started May 2012
$4,000
revenue/mo
1
Founders
8
Employees
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Hello! Who are you and what business did you start?

My name is Brock McGoff, and I run The Modest Man (TMM), a digital media brand dedicated to helping guys dress better and feel more confident, with an emphasis on the man of modest height.

TMM content is created for and published on YouTube, themodestman.com, Instagram and other social media channels.

At the time of writing, TMM reaches almost a million people each month across platforms. YouTube is the “biggest” platform with over 166k subscribers.

In a given month, TMM generates $10-15k revenue from advertising brand partnerships, digital products (an e-book) and affiliate programs. Since there isn’t any inventory or “cost of goods” profit margins are very high.

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