10 Secrets For Starting A Successful Fashion Business

Want to start your own fashion business? Here are 10 tips you should know.
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We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a fashion business:

#1: Garret "Buddy" Lamp, founder of Knee Deep Limited LLC:

We chatted with with Garret, founder of Knee Deep Limited LLC ($3.6K/month). In our interview, Garret says:

There is no better way to increase your following and sales then by simply going out and meeting your target market. Go find events that your target market will be at, and go get your name out there face to face!

Additionally:

Social media advertising is so cheap right now. Not only that, but you can precisely pick customers in your target market. Take advantage while you can.

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#2: Jocelyn Thompson, founder of EPIPHANY LA:

We chatted with with Jocelyn, founder of EPIPHANY LA ($12K/month). In our interview, Jocelyn says:

I had a check for $15K to start. I was too scared to take out another loan on top of my student loans and $15K seemed like so much money at the time. Now I look back at this, laugh, and wish I had trusted myself more.

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#3: Betsy DeVille, founder of Betsy DeVille:

We chatted with with Betsy, founder of Betsy DeVille ($100/month). In our interview, Betsy says:

When you open your order from me, I don’t want you to be satisfied, I want you to be absolutely delighted!

Additionally:

Create small goals and celebrate those achievements. If you are a sole proprietor, there won’t be anyone there to tell you, “good job!” So make sure you tell yourself.

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#4: Cotilda Makhumula-Nkhoma , founder of Cotilda's Fashion Limited:

We chatted with with Cotilda, founder of Cotilda's Fashion Limited ($1.14K/month). In our interview, Cotilda says:

Do your best to create a good honest relationship with your customers, staff as after all business is for people and takes time to build.

Additionally:

Asking for help and advice is great, it is another form of learning from mistakes and achievements. However, what happens to others does not mean it will also happen to you.

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#5: Drew McNamara, founder of Creative Souls:

We chatted with with Drew, founder of Creative Souls ($1K/month). In our interview, Drew says:

Don’t let others tell you that you can’t do something. You have to believe in yourself and really be willing to put in the work.

Additionally:

I’ve seen plenty of ups and downs. I have thought to myself, should I give up and do what a normal 25 years old would do?

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#6: Tanya Zhang, founder of Nimble Made:

We chatted with with Tanya, founder of Nimble Made ($5K/month). In our interview, Tanya says:

There are so many obstacles to overcome and take on on a daily basis and having the perseverance to get through them is, honestly, most of the battle.

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Read the full interview ➜

Want to start a fashion business?

See our full guide ➜