26 Ecommerce Retailing Business Success Stories [2023]

26 Ecommerce Retailing Business Success Stories [2023]
Start An Ecommerce Retailing Business

Here are some real life success stories of starting a ecommerce retailing business:

1. Tower Electric Bikes ($3.6M/year)

Stephan Aarstol (from San Diego, California, USA) started Tower Electric Bikes over 12 years ago.

Revenue
$300K / month
Team
1 founders / 6 employees
Location
San Diego, California, USA

Case Study

Hello! My name is Stephan Aarstol. I'm the CEO of Tower Electric Bikes.

In October of 2019, Tower was named one of the "Top 20 Shark Tank Products of All Time" in USA Today. We've done over $36 million in sales since getting a $150,000 investment from Mark Cuban in 2012.

how-i-partnered-with-mark-cuban-to-start-a-250k-month-company-selling-ebikes

2. Auric ($3.6M/year)

Deepak agarwal (from New Delhi, Delhi, India) started Auric about 5 years ago.

Revenue
$300K / month
Team
1 founders / 9 employees

Case Study

A chemical engineer by education who decided to make food without chemicals! Almost a decade at Unilever helped me discover my love for consumers and brands. But the pivotal moment was when I became a wellness enthusiast. This was after a backbone fracture in a soccer match that made me join Yoga. Since then, I have been passionate about marrying the logic of the west with the wisdom of the east.

We are already selling 150k bottles of Auric every month. The best thing is that customers have seen visible benefits of Auric and hence, have come back to become loyal customers.

how-i-started-a-100k-month-ayurveda-beauty-and-wellness-beverage

Learn more about starting an ecommerce retailing business:

Where to start?

-> How much does it cost to start an ecommerce retailing business?
-> Pros and cons of an ecommerce retailing business

Need inspiration?

-> Examples of established ecommerce retailing business
-> Marketing ideas for an ecommerce retailing business

Other resources

-> Ecommerce retailing business tips
-> Blog post ideas for an ecommerce retailing business

4. Breeze Mobility ($300K/year)

Tom White (from Sydney) started Breeze Mobility about 5 years ago.

Revenue
$25K / month
Team
2 founders / 1 employees

Case Study

Hello, my name is Tom White and I’m the owner of Breeze Mobility, an eCommerce store selling a range of high-quality mobility aids & wheelchair accessories to individuals, health professionals, and organizations throughout Australia.

The goal is to turn Breeze Mobility into a social enterprise to give a percentage of profits back to organizations that support people with a disability or those who are disadvantaged in some way.

how-i-started-a-25k-month-mobility-products-ecommerce

5. Bcombinator ($1.2M/year)

Erik Brieva (from Barcelona) started Bcombinator about 5 years ago.

Revenue
$100K / month
Team
5 founders / 10 employees

Case Study

I co-founded Bcombinator to help entrepreneurs to be even more successful than I have been. In my 20+ years as an entrepreneur, I have created 6 startups, scaled up 3 internationally, and successfully sold 4 (iSOCO to B2BFactory in 2001, Enzyme to Nexe Group in 2011, Polymita to Red Hat in 2012, and Strands to CRIF in 2020).

Bcombinator was launched in 2017. Since then, we have launched around 25 startups and have worked with more than 100 entrepreneurs, helping them with our different programs for incubation, acceleration, mentoring, training, networking, international expansion, technology, legal and financial advisory, co-working space, marketing, and sales.

how-we-started-a-100k-month-startup-incubator-and-investment-fund

6. Vitafive ($3M/year)

Nik Hall (from Dallas, TX, USA) started Vitafive almost 8 years ago.

Revenue
$250K / month
Team
2 founders / 3 employees

Case Study

My name is Nik Hall and I’m the founder of Vitafive - an all-natural custom vitamin pack. When

Today, we still sell the custom gummy vitamin packs however we also sell delicious gummy vitamins in eco-friendly packaging (pouches rather than bottles) to retailers like Target, Walgreens, Kroger, Rite Aid, H-E-B, and several other retailers across the country totaling 6500+ doors. We will hit near $3m in revenue in 2021 and are continuing to grow.

we-started-our-gummy-vitamin-packs-in-college-and-now-earn-3m-year

7. FactoryPure ($36M/year)

Eugene Ravitsky (from San Antonio, TX, USA) started FactoryPure almost 10 years ago.

Revenue
$3M / month
Team
2 founders / 12 employees

Case Study

Hi all! My name is Eugene Ravitsky. I co-founded FactoryPure with my brother, Mike. We are an online retailer covering several product categories with an emphasis on heavy goods, particularly generators. We also carry smaller items, like drones and electric skateboards.

Our cumulative sales were $2.6M in 2017 and $6.1M in 2018. Today, we generate around $3M per month in revenue.

these-two-brothers-make-36m-year-selling-air-purifiers-and-generators-online

8. Olori ($180K/year)

Tomide Awe (from Foster City, California) started Olori over 5 years ago.

Revenue
$15K / month
Team
1 founders / 1 employees

Case Study

I’m Tomide Awe and I’m the founder of Olori. We make gorgeous, Africa-inspired handbags that showcase and celebrate the beauty of African culture whilst empowering women. Incorporating traditional fabrics into modern design, our products invite women all over the world to experience the beauty and culture of Africa with an emphasis on craftsmanship, heritage, and legacy. We bring unique, hard-to-access, high-quality African fabrics to the world’s stage.

Through our collaboration with our giving partner, Campaign for Female Education (CAMFED), we power generational impact by supporting the education and empowerment of young girls in under-served African communities.

i-started-a-180k-year-africa-inspired-handbags-brand

9. Faerie's Dance ($204K/year)

Adrienne Catone (from Happy Valley, OR) started Faerie's Dance over 17 years ago.

Revenue
$17K / month
Team
1 founders / 2 employees

Case Study

Hey everyone, my name is Adrienne, and I’m the founder and current CEO of Faerie’s Dance, Inc. We’re a sustainable fashion company that focuses on ethically produced, eco-friendly clothing, lingerie, jewelry, and accessories.

The business currently supports me and my husband with an adjusted gross income (AGI) ranging between $65k - $75k per year over the last few years.

my-path-to-reduce-my-ecological-footprint-led-me-to-start-a-204k-year-eco-friendly-fashion-company

10. Blindster ($36M/year)

Kyle Cox (from Houston, TX, USA) started Blindster about 12 years ago.

Revenue
$3M / month
Team
1 founders / 30 employees

Case Study

Hi there! My name is Kyle Cox and I am the Founder and CEO of Blindster, one of the largest eCommerce retailers of custom window treatments in the country.

We’ve been successful in our mission as Blindster has experienced tremendous growth. Despite the COVID-19 pandemic, Blindster achieved record sales of $39MM in 2020, an increase of 60% over 2019.

i-built-a-36m-year-ecommerce-selling-window-blinds

11. Lily Blanche ($480K/year)

Gillian Crawford (from Stirling, UK) started Lily Blanche over 6 years ago.

Revenue
$40K / month
Team
1 founders / 6 employees

Case Study

Hi, my name is Gillian Crawford and I’m the founder and MD of Lily Blanche, a demi-fine jewelry brand specializing in 1,2,4 & 6 photo lockets and personalized and engraved jewellery. Everything we design in our studio in Stirling has sentiment and meaning behind it.

There is also good evidence that businesses started by women in mid-life are less likely to fail.

i-grew-my-traditional-jewellery-business-to-480k-year-by-selling-online

12. From The Ground Up Socks ($30K/year)

Rami Nasr (from Lake Stevens) started From The Ground Up Socks over 4 years ago.

Revenue
$2.5K / month
Team
1 founders / 1 employees

Case Study

My name is Rami Nasr and I’m the founder and owner of From The Ground Up (FTGU). We’re a Seattle-based brand creating high-performance, stylish and sustainable gear that gives back to protect our trails and public lands. We sell hiking socks that feature the beauty of the Pacific Northwest on them like Mount Rainier and the Cascade Mountains. Our target customer is what we call the “Urban Athlete” – people aged 24-35 who love the outdoors, stewardship and sustainability, and high-performance gear for their sports.

Since starting this business 2.5 years ago, I’ve gotten the brand into over 25 retail locations, done over $170k in sales, and donated around $5,000 to the trails association in our state all while working my full-time job.

how-i-turned-my-side-hustle-into-a-6-figure-business-in-2-5-years

13. Superworld Comics ($1.08M/year)

Ted and Lisa VanLiew (from Holden) started Superworld Comics about 37 years ago.

Revenue
$90K / month
Team
2 founders / 4 employees

Case Study

We are Lisa and Ted Van Liew, owners of Superworld Comics, Inc., purveyors of vintage comic books, and original comic book art. Superworld is in its 34th year buying and selling comics from the 1930s to the 1970s. Our customers are nostalgia seekers who remember buying from the newsstands when they were kids, collectors who love comics and filling in their runs, and also investors looking to add some diversity and some fun to their portfolios. Prices of Silver Age (1955-1970) and Golden Age (1938-1955) comics have risen consistently since the 1970s.

Joe Fish (at a computer) and Adam Fish (with camera) and Ted during an episode of Treasure Chest Tuesdays

the-story-of-a-90k-month-vintage-comic-books-and-comic-book-art-store

14. B2C Furniture ($12M/year)

Anesley Clarke (from Sydney NSW, Australia) started B2C Furniture almost 9 years ago.

Revenue
$1M / month
Team
1 founders / 15 employees

Case Study

Hello! My name is Anesley Clarke and I am the founder and CEO of B2C Furniture - an e-commerce furniture retailer, dedicated to providing a positive alternative to ‘fast furniture’ and inspiring how the furniture industry gravitates towards the future.

Our online offering of affordable yet environmentally conscious design had a spectacular year in FY21 producing a 132% increase in revenue.

to-combat-fast-furniture-i-started-a-12m-year-sustainable-e-commerce

15. OCUSHIELD ($3.6M/year)

Dhruvin Patel (from London, UK) started *OCUSHIELD * about 8 years ago.

Revenue
$300K / month
Team
1 founders / 12 employees

Case Study

Hi, I'm Dhruvin Patel - a qualified optometrist who began Ocushield, a brand which develops medically-rated products to eliminate harmful blue light from digital device screens, allowing consumers to have fresher feeling eyes and improve sleep after screen use.

We also appeared on the UK’s version of Shark Tank in July 2021, called Dragons’ Den & have even personally been recommended by Sir Richard Branson.

i-invented-a-3-6m-blue-light-filter-blocking-health-business

16. Dropout SRL ($840K/year)

Kola Tytler (from Milano, Metropolitan City of Milan, Italy) started Dropout SRL over 4 years ago.

Revenue
$70K / month
Team
4 founders / 5 employees

Case Study

In the second part of the year, we will increase our focus in providing our vast traffic (over 500 thousand unique visitors have landed to dropoutmilano.com between December 2021 and February 2022) with dropout branded products to suit the taste of streetwear wearers.

how-i-started-a-840k-year-business-selling-limited-edition-sneakers-italy

17. Custom License Plates ($2.42M/year)

Jerome Bulkan (from Fort Lauderdale, FL, USA) started Custom License Plates about 21 years ago.

Revenue
$202K / month
Team
3 founders / 15 employees

Case Study

My name is Jerome Bulkan and I graduated from Minnesota State University in Mankato Minnesota with a degree in business. My technical background is in aviation and risk management. Together with my brother Andy, we started manufacturing European license plates in my parent's garage back in 1987.

While our products are custom license plate replicas and not originals, car collectors and prestigious automotive museums trust us to manufacture years of manufacture for their show cars. We also support American Museums like Henry Ford and have donated 1939 District of Columbia license plates to finish the restoration of the 1939 Lincoln presidential limousine use during the Franklin D. Roosevelt administration. Henry Ford proudly presents our license plates of historic American automobiles.

how-two-brothers-make-2-4m-year-selling-custom-license-plates-since-early-2000-s

18. ProjectorScreen.com ($20.4M/year)

Brian Gluck (from Pompton Lakes, NJ, USA) started ProjectorScreen.com almost 9 years ago.

Revenue
$1.7M / month
Team
1 founders / 10 employees

Case Study

My name is Brian Gluck and I am the founder and president of ProjectorScreen.com; we are the web’s leading specialist in projection equipment and sell projectors, screens are related audio-visual to both the residential and commercial markets.

My company has experienced a tremendous amount of growth since inception, averaging 40%-60% growth year over and averaging over $1,000,000 in sales a month in 2021.

how-i-bootstrapped-a-12m-year-projector-equipment-business-ecommerce

19. ESKUTE ($3.36M/year)

Alan Chen (from Birmingham ) started ESKUTE almost 2 years ago.

Revenue
$280K / month
Team
1 founders / 60 employees

Case Study

I’m Alan Chen. We founded ESKUTE electric bike in April 2021, when COVID-19 was prevailing. The idea of launching an ebike project appeared in 2019, so I registered the brand first. The company currently has a factory in Poland that can supply products to the warehouses in the UK and Poland and provides 5-8 days fast delivery within Europe. During this period, we prepared a lot. From website building to office rental and cooperation between the factory in Poland…

Now our team is nearly 30 staff members in the office and more in the factory. From the very beginning, we sold scooters in America. It didn’t behave optimistically. So we changed our market to Europe and made some product categories changes from scooters to ebikes. Now our electric bikes are almost sold all over Europe.

we-launched-an-e-bike-brand-during-the-pandemic-and-now-make-280k-month

20. Ultra Growth Marketing ($720K/year)

Matthew Larsen (from Calgary) started Ultra Growth Marketing about 1 year ago.

Revenue
$60K / month
Team
3 founders / 3 employees

Case Study

Hi. My name is Matthew Larsen and I run Ultra Growth Marketing. My company is a hybrid between an eCommerce Marketing agency and a holding company that runs three separate eCommerce Brands. I also have an investment wing where I invest in eCommerce companies with high potential. My business model is a triple-threat.

Through this business model, I am earning over $60,000 per month in recurring revenue, with 100% of leads being captured using Facebook Ads. While most people advertise to a landing page, I have opted to use Lead Generation ads and have had great success doing so. Where it would cost me between $7 - 10 to get a download on a landing page, it costs me between $1.60 and $2.10 to get a download using Lead Generation forms, and the conversion rate from lead to a customer is the same (1.06%).

i-published-an-ebook-that-drove-42k-month-to-my-agency-canada

21. Heavy Metal Merchant ($540K/year)

Dave Harrison (from Perth WA, Australia) started Heavy Metal Merchant ago.

Revenue
$45K / month
Team
1 founders / 2 employees

Case Study

We are an online retailer that specializes in licensed music merchandise focusing on the heavy metal music genre.

i-bootstrapped-a-45k-month-music-merch-brand-from-my-living-room

22. TopWhiskies ($210K/year)

Ed Leigh (from London, UK) started TopWhiskies over 6 years ago.

Revenue
$17.5K / month
Team
2 founders / 0 employees

Case Study

Hello! I'm Ed, one of the co-founders of TopWhiskies. We're an eCommerce store celebrating the best independent whisky brands.

Social media remains important to us. We have over 100,000 followers on Instagram and nearly 10,000 subscribers on YouTube. The eCommerce site has started well, the average monthly turnover for the past 12 months is around $17,500. And, it's growing, with sales up around 50% year on year.

he-turned-his-whiskey-tasting-hobby-into-a-200k-business

23. Swim University ($600K/year)

Side Hustle Show listener Raffaele Di Lallo has built a successful house plant website, earning $10k a month — on the side from his day job. Still, he explained that 90% of that income was from advertising, and he wanted to diversify his revenue sources and earn more from affiliate marketing. To h…

Matt Giovanisci (from Boulder, CO, USA) started Swim University about 19 years ago.

Revenue
$50K / month
Team
1 founders / 2 employees

Case Study
  • Matt Giovanisci started working in the pool industry at age 13.
  • He used to work as a stock boy and water tester for a local pool store on the weekends.
  • Matt continued working in the same industry and later moved to other bigger pool and spa companies.

Every year, Matt was helping out thousands of pool and hot tub owners every year. This has made him a pro in the pool and spa maintenance field and he wanted to share everything he knew about pools with the world.

That is how the idea to launch Swim University was born in 2004 - where shares his knowledge through informative articles with a larger scale of audience.

He also offers interactive video courses about pool and hot tub care.

article

Read the full story on nichepursuits.com ➜

24. Empyre Off-Road ($1.2M/year)

Greg Shuey (from Lehi, UT, USA) started Empyre Off-Road over 5 years ago.

Revenue
$100K / month
Team
1 founders / 2 employees

Case Study

My name is Greg Shuey and I am the founder of Empyre Off-Road. Empyre Off-Road is an online e-commerce business that sells aftermarket parts for Toyota Tacoma, Tundra, and 4Runner vehicles.

my-side-hustle-makes-1-2m-year-selling-car-accessories

25. Gumroad ($4.2M/year)

Sahil Lavingia (@shl) and Justin Jackson (@mijustin) join Courtland (@csallen) and Channing (@ChanningAllen) for a special debate-style episode. It's four dudes talking about Elon Musk. What could go wrong?

Sahil Francisco (from San Francisco, CA, USA) started Gumroad about 12 years ago.

Revenue
$350K / month
Team
1 founders / 104 employees
Location
San Francisco, CA, USA

Case Study
  • Gumroad was started by Sahil Lavingia in 2011. This platform is used by writers, designers, game developers, musicians, artists, and filmmakers to monetize their works.
  • The main purpose of Gumroad is to provide digital content creators with an incredibly straightforward e-commerce tool so they can profit from their creative efforts.
  • The company is generating $350K in monthly revenue and assisting creators to earn over $5M/month.
  • The Gumroad website has approximately 5.31M visitors per month.
  • Lavingia asserts that he receives about 30% of the gross revenue.

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Listen to the full podcast on indiehackers.com ➜

Pat Walls,  Founder of Starter Story
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