TopWhiskies

He Turned His Whiskey Tasting Hobby Into A $200K Business

May 19th, 2022
Ed Leigh
Founder, TopWhiskies
$17.5K
revenue/mo
2
Founders
0
Employees
TopWhiskies
from London, UK
started May 2016
$17,500
revenue/mo
2
Founders
0
Employees
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Hello! Who are you and what business did you start?

Hello! I'm Ed, one of the co-founders of TopWhiskies. We're an eCommerce store celebrating the best independent whisky brands.

TopWhiskies started as a hobby back in 2016. I was working in Financial Services in Hong Kong at the time and wanted a project I could share with my best friend Evan in London. We had both enjoyed going to whisky tastings before I'd left for Asia, so a whisky blog seemed like a fun idea. We focussed heavily on social media, Instagram in particular. It was a way to share bite-sized info on the whiskies we were enjoying while connecting with other like-minded people.

topwhiskies
Original website, as a blog

Over the years, TopWhiskies grew organically. Instagram remained a key channel, and we also started posting video reviews on YouTube. And, as the years rolled by, Evan and I became increasingly... geeky... about whisky. We were drawn to small...

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