These Two Brothers Make $36M/Year Selling Air Purifiers And Generators Online

October 26th, 2021

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Eugene Ravitsky

Founder, FactoryPure

$3M

revenue/mo

Founders

Employees

FactoryPure

factorypure.com

from San Antonio, TX, USA

started February 2013

$3,000,000

revenue/mo

Founders

Employees

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Discover what books Eugene recommends to grow your business!

Influence: The Psychology of Persuasion, Revised Edition Robert B. Cialdini

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Want more updates on FactoryPure? Check out these stories:

1. The Challenges Of Scaling An E-commerce Business To $39M/Year (2022) ➜

Hello! Who are you and what business did you start?

Hi all! My name is Eugene Ravitsky. I co-founded FactoryPure with my brother, Mike. We are an online retailer covering several product categories with an emphasis on heavy goods, particularly generators. We also carry smaller items, like drones and electric skateboards.

Our business is mainly B2C, but we provide a solid supply of generators to commercial customers like installers and electricians. This includes anything from inverter generators (small, quiet, and good for camping) to portable (open frame, larger, great for the field), to standby (whole-home power backup). The primary demographic for this category is males 35 and older, while products like electric skateboards, hoverboards, scooters, and drones will trend younger.

Our cumulative sales were $2.6M in 2017 and $6.1M in 2018. Today, we generate around $3M per month in revenue.

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