Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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4 businesses

50% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$2M /mo

Middle half earn $600K – $30M/mo

How they grow

Business models

Showing 4 case studies

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Original art apparel brand

"Boredwalk: Bold graphic lifestyle brand for progressive creatives."

boredwalk.com

$300K /mo Reported

Dog lover lifestyle store

Lifestyle store for passionate dog-loving philanthropists.

iheartdogs.com

$2M /mo Reported

Native-designed wool blankets

Native-owned lifestyle brand promoting authentic Indigenous art

eighthgeneration.com

—

Mission-driven apparel brand

Apparel brand donating one pair of socks for every pair sold.

bombas.com

$30M /mo Estimated

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Original art apparel brand boredwalk.com "Boredwalk: Bold graphic lifestyle brand for progressive creatives."	$300K /mo Reported	—	E-commerce +2	Advertising on social media Email marketing +1	Progressive Creatives +3	ST +3	Founded 2014 · 10 people · $50K to start	53	Build this
Dog lover lifestyle store iheartdogs.com Lifestyle store for passionate dog-loving philanthropists.	$2M /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Dog Owners +3	+5	Founded 2013 · 50 people · Anaheim, California, USA, United States	55	Build this
Native-designed wool blankets eighthgeneration.com Native-owned lifestyle brand promoting authentic Indigenous art	—	—	Subscription +3	SEO Content marketing +1	Conscious Consumers +2		Founded 2008 · Solo founder · Seattle, Washington, USA	60	Build this
Mission-driven apparel brand bombas.com Apparel brand donating one pair of socks for every pair sold.	$30M /mo Estimated	—	Yield generating products +6	Crowdfunding Word of mouth +1	Ecommerce Shoppers +5		Founded 2013 · 312 people · $20K to start	58	Build this

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