Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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4 businesses

75% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$80K /mo

Middle half earn $30K – $2M/mo

How they grow

Business models

Showing 4 case studies

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Music streaming for pets

Music streaming service to soothe pets.

musicforpets.co

—

Cbd-infused dog treats

CBD treats and products for happier, healthier dogs.

dope.dog

$30K /mo Reported

Dog lover lifestyle store

Lifestyle store for passionate dog-loving philanthropists.

iheartdogs.com

$2M /mo Reported

All-natural dog treats

Natural, healthy dog treats brand from Toronto.

treatshappen.com

$20K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Music streaming for pets musicforpets.co Music streaming service to soothe pets.	—	$4-$41 per sale	Pets	Word of mouth SEO +1	Pet Owners +2		Founded 2017 · 2 co-founders · $1K to start	76	Build this
Cbd-infused dog treats dope.dog CBD treats and products for happier, healthier dogs.	$30K /mo Reported	—	E-commerce +1	Word of mouth Email marketing +1	Dog Owners +1	+6	Founded 2017 · 2 people · Los Angeles, California, USA, United States	73	Build this
Dog lover lifestyle store iheartdogs.com Lifestyle store for passionate dog-loving philanthropists.	$2M /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Dog Owners +3	+5	Founded 2013 · 50 people · Anaheim, California, USA, United States	55	Build this
All-natural dog treats treatshappen.com Natural, healthy dog treats brand from Toronto.	$20K /mo Reported	—	E-commerce +1	SEO Direct sales +1	Pet Owners Seeking Heal... +5	+1	Founded 2015 · 2 co-founders · Toronto, Ontario, Canada, United States	46	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo