Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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3 businesses

33% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$3M /mo

Middle half earn $1M – $30M/mo

How they grow

Business models

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Daily wine flash sales

Flash-sale platform offering daily curated wine selections.

winespies.com

$1M /mo Reported

Premium oyster delivery service

Direct-to-consumer oyster farm delivering fresh seafood nationwide

islandcreekoysters.com

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Mission-driven apparel brand

Apparel brand donating one pair of socks for every pair sold.

bombas.com

$30M /mo Estimated

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Daily wine flash sales winespies.com Flash-sale platform offering daily curated wine selections.	$1M /mo Reported	—	Flash sale +2	Advertising on social media Email marketing	Wine Enthusiasts +1	AM	Founded 2007 · 6 people · Santa Rosa, CA, USA, United States	52	Build this
Premium oyster delivery service islandcreekoysters.com Direct-to-consumer oyster farm delivering fresh seafood nationwide	—	—	One time setup fee +19	Word of mouth Content marketing +1	Chefs +4		Founded 1995 · 320 people · Saint Paul, Minnesota, USA, United States	59	Build this
Mission-driven apparel brand bombas.com Apparel brand donating one pair of socks for every pair sold.	$30M /mo Estimated	—	Yield generating products +6	Crowdfunding Word of mouth +1	Ecommerce Shoppers +5		Founded 2013 · 312 people · $20K to start	58	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo