Eighth Generation

How Eighth Generation Grew A Native-Owned Brand to Global Success

February 28th, 2025

Founded By

Louie Gong

Founders

Monthly Traffic

Profitable

Yes

Year Started

2008

Customer

B2B & B2C

Founded By
Louie Gong: Founders
1

Monthly Traffic
0: Profitable
Yes

Year Started
2008: Customer
B2B & B2C

Who is Louie Gong?

Louie Gong founded Eighth Generation in 2008 as an artist, activist, and educator deeply rooted in the Nooksack tribal community, initially gaining recognition through custom shoe art before expanding into a successful business model supporting Native artists.

What problem does Eighth Generation solve?

Eighth Generation solves the problem of cultural appropriation by offering authentic Native-designed products, allowing customers to support real Native artists and feel confident they are purchasing genuine, meaningful art.

How did Louie come up with the idea for Eighth Generation?

Louie Gong came up with the idea for Eighth Generation through a combination of personal frustration and a desire to address cultural appropriation issues. As an artist himself, Louie noticed the market was flooded with "Native-inspired" products that were not made by Native artists, which misrepresented and exploited Native cultures. He saw a significant gap and felt compelled to create a brand that offered authentic Native-designed products, leading to the launch of Eighth Generation.

Louie's journey began with a pair of customized shoes that reflected his mixed heritage of Native, Chinese, and white...

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