How Eighth Generation Grew A Native-Owned Brand to Global Success

February 28th, 2025

Founded By
Louie Gong
Monthly Revenue
$575K
Starting Costs
$0
Founders
1
Monthly Traffic
0
Profitable
Yes
Year Started
2008
Customer
B2B & B2C
Revenue Per Visitor
$Inf

Who is Louie Gong?

Louie Gong founded Eighth Generation in 2008 as an artist, activist, and educator deeply rooted in the Nooksack tribal community, initially gaining recognition through custom shoe art before expanding into a successful business model supporting Native artists.

What problem does Eighth Generation solve?

Eighth Generation solves the problem of cultural appropriation by offering authentic Native-designed products, allowing customers to support real Native artists and feel confident they are purchasing genuine, meaningful art.

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Disclaimer: The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder. See the sources we used here.

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