Business Ideas For Capricorns [2025]
As a Capricorn, you possess a unique blend of ambition, discipline, and practicality, making you well-suited for entrepreneurial ventures. In 2024, you could explore business ideas that align with your strengths and offer potential for solid growth. Whether you're looking to start a side hustle or embark on a full-fledged enterprise, there are opportunities that could match your skill set and goals.
This article will guide you through ten business ideas that tap into your natural leadership and organizational skills. With a focus on ventures that require strategic planning and steady effort, you might find the perfect fit to turn your entrepreneurial dreams into reality. Dive in to discover where your Capricorn attributes could lead you next year.
For each business idea, we'll show you real-world examples of other capricorn businesses to help you see what it takes.
Here's the full list:
1. Start a niche website ($107K/month)
As a Capricorn, your disciplined and strategic nature makes creating a niche website an excellent way to supplement your income or start a new business venture. By focusing on a specialized topic you are passionate about, you could leverage your research skills and meticulous planning to offer valuable, targeted content to a dedicated audience. With options to monetize through affiliate marketing, ad placements, or digital products, a well-maintained niche website could become a reliable source of passive income over time.
Why start a niche website?
- Capricorns are naturally thorough and detail-oriented, making it easier to create high-quality, engaging content.
- You could capitalize on your disciplined work ethic to consistently grow and maintain your website's traffic and revenue.
- Given Capricorns' affinity for long-term goals, this business model aligns perfectly with building and nurturing a sustainable income source.
For more inspiration, check out successful niche website stories on Starter Story.
How much you can make: $400 — $250,000/month
How long does it take to build: 60 days (?)
DPW (Digital Procurement World) is a fast-growing conference and community in procurement that has more than tripled in revenue since launching in 2019, capping out the year at €1.8 million, with 95% of their growth coming from inbound traffic leveraging LinkedIn and applying social selling techniques.
2. Start a niche investment platform ($167K/month)
Capricorns are known for their strategic minds and disciplined approach to business. With these characteristics in mind, starting a niche investment platform could be a lucrative venture for a Capricorn. Utilizing modern technology to cater to specialized investors in areas such as collectibles, cryptocurrencies, and real estate, you can create a transparent trading ecosystem that aligns perfectly with your practical and ambitious nature. Additionally, offering flexibility in portfolio combinations will help ensure a loyal and exclusive user base, providing recurring revenue through transaction fees and premium subscriptions. For more insights, explore "niche investment platform startup costs".
Why consider starting a niche investment platform?
- Leverage your disciplined and strategic thinking to create a successful and sustainable business.
- Cater to specialized markets, fulfilling the needs of investors seeking alternatives amid volatile stock markets.
- Generate recurring income through transaction fees and premium memberships, adding stability to your financial growth.
How much you can make: $2,000 — $600,000/month
How long does it take to build: 180 days (?)
Equity Residences is a luxury real estate investment fund that has raised $40 million from over 200 investors, offering them access to a portfolio of luxury vacation homes for investment and personal use, with a minimum investment of $161,500 and plans to acquire a further twenty residences ranging from $1.5M to $4M.
3. Start a subscription box business ($97.9K/month)
Starting a subscription box business aligns well with the Capricorn's natural ability for organization, attention to detail, and dedication. With a penchant for structure and strategic thinking, you could thrive by meticulously curating boxes that cater to niche markets. This side hustle or full-time venture not only allows you to capitalize on market demand for exclusive, quality products but also suits your methodical approach to building strong business relationships and managing logistics.
To learn more about the potential of subscription box businesses, check out Starter Story's success stories.
Why start a subscription box business?
- Capricorns are known for their organizational skills, making it easier to maintain consistent quality and fulfillment.
- You could leverage your strategic mindset to tap into niche markets, providing tailored and exclusive product offerings.
- Building a subscription box business allows for scalable growth, tapping into your ambition and long-term goals for financial security.
How much you can make: $400 — $400,000/month
How much does it cost to start: $210 (?)
How long does it take to build: 180 days (?)
Southern Cigar Co. is a cigar subscription box business founded by Michael Arciola III while he was a student at Florida State University, currently bringing in $250k a year and growing at 20% year over year.
4. Start a stock photography business ($14.6K/month)
Starting a stock photography business could be a natural fit for a Capricorn's disciplined and pragmatic nature. Capricorns are known for their methodical approach and attention to detail—traits crucial for creating high-quality, marketable stock photos. By capitalizing on the rising demand for digital content, you could build a robust portfolio and generate a steady passive income stream.
Why start a stock photography business?
- You could leverage your meticulousness to create stunning, high-quality images that sell.
- A disciplined approach allows you to systematically build a substantial and diverse portfolio.
- It’s a scalable business; once you upload your photos, they can continue to generate passive income over time.
For more insights and stories on starting a stock photography business, check out these success stories.
How much you can make: $1,200 — $45,000/month
How much does it cost to start: $3,500 (?)
How long does it take to build: 60 days (?)
Pro Photo Studio founder Tsour Lee Adato shares how she turned a $5k investment into a business that services over 500 clients annually and makes approximately $350k per year with plans to expand and become a 7-figure business while offering advice to fellow entrepreneurs to always be innovating, learning and growing, and not to undervalue themselves.
5. Start an ecommerce reselling business ($95.2K/month)
Starting an eCommerce reselling business is a great fit for Capricorns, who are known for their practicality, discipline, and strategic thinking. As a Capricorn, you could leverage your organizational skills and dedication to detail to create a thriving reselling business. With minimal overhead and the flexibility to start on social media, this business model allows you to gradually build a profitable venture without the need for significant initial investments.
For more insights into the benefits and challenges of starting this business, you can check out some success stories and other resources.
Why starting an ecommerce reselling business?
- You could capitalize on your practical nature and keen eye for quality to choose high-demand products.
- You have the discipline to manage inventory, track finances, and ensure customer satisfaction.
- With your strategic mindset, scaling and optimizing an ecommerce business aligns well with your aptitude for growth and long-term planning.
How much you can make: $4,000 — $166,666/month
How much does it cost to start: $2,999 (?)
How long does it take to build: 75 days (?)
Empyre Off-Road, an e-commerce business founded by Greg Shuey which sells aftermarket parts for Toyota Tacomas, Tundras, and 4Runners, generated approximately $100,000 a month in revenue and was able to expand its product offering, focusing on content marketing, email marketing campaigns, and organic social media to attract and retain customers.
6. Start an online course sales business ($78K/month)
As a Capricorn, your disciplined and hardworking nature makes starting an online course sales business a sound venture. With your practicality and goal-oriented mindset, you could efficiently transform your expertise into a valuable online course, tapping into the booming e-learning market, which is expected to be worth over $645 billion in the coming years. This business not only leverages your skill set but also offers the potential for passive income, allowing you to monetize your knowledge without constant active involvement.
Why start an online course sales business?
- Capricorns excel in disciplined and structured environments, making the creation and organization of courses a natural fit.
- The e-learning industry promises long-term growth, presenting a stable and lucrative opportunity.
- Sharing your expertise can position you as a thought leader, potentially opening doors for further business and networking opportunities.
Explore more about starting an online course sales business here.
How much you can make: $100 — $300,000/month
How much does it cost to start: $2,000 (?)
How long does it take to build: 180 days (?)
A multipreneur shares how she built a successful print on demand side hustle, generating $120,000 per year through multiple brands spread over various platforms.
7. Start a stock investing business ($30.3K/month)
Navigating the world of stock investing can be a lucrative venture if you’ve got a knack for financial markets. As a Capricorn, your methodical and disciplined approach positions you well for this entrepreneurial path. A stock investing business revolves around buying and selling stocks to generate profit through analyzing market trends and making informed decisions.
For those intrigued by finance and numbers, this business offers an exciting avenue to turn passion into profit. Educational resources and trading platforms can equip you with the necessary tools and knowledge. However, it requires dedication, continuous learning, and a keen eye on market movements; success depends on strategy, analysis, and risk management.
Why consider a stock investing business?
- As a Capricorn, your diligent nature and strategic mindset are perfect for navigating financial markets.
- You could achieve high returns through disciplined analysis and well-executed trading strategies.
- This business aligns with your love for continuous learning and methodical decision-making, creating a rewarding entrepreneurial journey.
For more insights, you can check out stock investing business success stories.
How much you can make: $4,000 — $160,000/month
How much does it cost to start: $3,500 (?)
How long does it take to build: 90 days (?)
Ticker Nerd is a monthly subscription service for investors that surfaces and analyzes trending stocks before the hype train arrives, and now has $4.5k in monthly recurring revenue from its newsletter without spending a single dollar on advertising, having validated the business via subreddits and organic Product Hunt launch strategy.
8. Start an ai based business solution ($887K/month)
Considering an AI-based business solution aligns well with the diligent and disciplined nature of Capricorns. You have a knack for strategic planning and long-term vision, making the task of integrating AI to streamline business operations an enticing prospect. AI technology can optimize various business processes, providing a competitive edge and allowing you to further leverage your innate ability to manage resources efficiently.
By adopting AI solutions, companies can enhance efficiency, cut costs, and make insightful data-driven decisions. The AI landscape is expanding rapidly, offering lucrative opportunities for those willing to innovate. Even if you're not tech-savvy, today's user-friendly platforms ensure you can easily enter this dynamic market.
Why consider starting an AI-based business solution?
- You could harness your strategic mindset to implement AI, making operations more efficient.
- The growing demand for AI solutions means a wealth of opportunity to tap into an expanding market.
- User-friendly AI platforms allow you to start without a deep technical background, leveraging your managerial skills instead.
For more details on the profitability of AI-based business solutions, you can check out this link.
How much you can make: $577 — $16,666,666/month
How long does it take to build: 30 days (?)
Cal.AI leveraged TikTok's viral marketing and a lean team to skyrocket to over $1 million in revenue and 100,000 downloads within four months, utilizing a clever pricing model and micro-influencer collaborations to effectively solve the problem of cumbersome calorie tracking.
9. Start a cold email service business ($170K/month)
As a Capricorn with a strategic mind and a penchant for thorough planning, starting a cold email service business could be an excellent opportunity. This venture involves crafting personalized email campaigns that help businesses reach potential clients directly, leveraging your ability to analyze and engage target audiences skillfully. Capricorns are known for their discipline and organizational skills, making you exceptionally suited to manage and grow a business where success relies on precision and persistence.
Beginning with smaller businesses needing lead generation, you could scale based on your successes, creating a steady additional income or even a full-time enterprise. Offering a service that consistently remains in demand, you’ll blend marketing capabilities with technical expertise, ensuring continued business growth.
Explore more about starting a cold email service business.
Why starting a cold email service business?
- Capricorns excel in creating and executing strategic plans, crucial for successful email campaigns.
- Your disciplined nature ensures the meticulous tracking of metrics like open rates and conversions.
- The ability to scale from small beginnings aligns with your ambitious drive for growth and long-term rewards.
How much you can make: $4,000 — $450,000/month
How much does it cost to start: $200 (?)
How long does it take to build: 35 days (?)
GMass, an email marketing platform that allows users to send cold emails and email marketing campaigns with Gmail, has attracted over 500,000 user signups, including major tech companies like Uber, LinkedIn, and Google, and now generates over $200K in monthly recurring revenue through a successful content marketing strategy and focused ad spend.
10. Start a health and wellness app ($117K/month)
Starting a health and wellness app could be a great fit for you as a Capricorn. With your strong work ethic, practicality, and ambition, you could effectively manage the various aspects of app development, from rigorous market research to collaborations with health experts and strategic marketing. Given your natural propensity for discipline and structure, you could create a comprehensive platform that offers personalized fitness routines, nutrition plans, and mental well-being exercises.
You could find more in-depth guidance and startup advice on how to successfully build a health and wellness app by checking out these success stories and ideas.
Why start a health and wellness app?
- Leverage your Capricorn skills: Utilize your strong organizational and management skills to develop and launch a successful app.
- Growing market: Tap into the booming health and wellness industry, which continues to expand post-pandemic.
- Positive impact: Empower others to achieve their health goals, creating a fulfilling business venture that benefits society.
How much you can make: $600 — $300,000/month
How long does it take to build: 200 days (?)
Founder and CEO of SelfDecode, Joe Cohen, explains how his company helps people discover personalized diet, supplement, and lifestyle recommendations based on DNA and lab tests; generating about $2.7 million in revenue over the past year and raising $8 million in a crowdfunding campaign, SelfDecode provides personalized health recommendations prioritized on unique genetic variants, marking the future of healthcare.
11. Develop a lead generation tool ($80.6K/month)
Developing a lead generation tool could be a smart business move, especially if you identify as a Capricorn. Known for your practical mindset and diligent work ethic, creating a software solution that automates the process of finding potential customers would align well with your strengths. You could cater to the high demand for efficient lead generation, helping businesses streamline their marketing strategies and improve their conversion rates.
Imagine leveraging your tech-savviness and organizational skills to build a tool that integrates seamlessly with websites, social media, and other digital touchpoints. The tool could collect valuable data like email addresses and phone numbers, making it easier for businesses to focus on growing their customer base. For more insights into starting a lead generation tool, check out this link.
Why consider developing a lead generation tool?
- You could create a solution that addresses a common business challenge, making it highly marketable.
- Your capacity for detailed planning and execution will ensure the tool is both efficient and user-friendly.
- A lead generation tool offers recurring revenue models and scalability, perfect for Capricorn entrepreneurs looking for long-term stability.
How much you can make: $1,000 — $400,000/month
How much does it cost to start: $1,300 (?)
How long does it take to build: 90 days (?)
Dux-Soup is a LinkedIn automation tool that helps business owners and sales & marketing professionals generate more leads, increase efficiency, and save time; with over 70,000 users and revenue of nearly $5 million, it offers automated top-of-the-funnel LinkedIn outreach activities, targeted LinkedIn campaigns and multi-touch & personalized LinkedIn drip campaigns for lead generation.
12. Start a real estate investment firm ($398K/month)
Starting a real estate investment firm could be a particularly rewarding venture for Capricorns, known for their practicality, discipline, and strategic mindset. With the real estate market's potential for substantial profit, your inherent ability to meticulously research and plan could lead to significant financial successes. Engaging in activities like scouting properties, negotiating deals, managing renovations, and overseeing rentals or sales complements a Capricorn's methodical and ambitious nature.
Why start a real estate investment firm?
- Real estate investments offer long-term financial growth, aligning with a Capricorn's future-oriented mindset.
- The hands-on management of property assets allows Capricorns to utilize their organizational strengths effectively.
- With their natural talent for strategic planning, Capricorns are well-suited to navigating the complexities of real estate markets successfully.
Learn more about real estate investment firm concepts here.
How much you can make: $10,000 — $1,500,000/month
How long does it take to build: 210 days (?)
Equity Residences is a luxury real estate investment fund that has raised $40 million from over 200 investors, offering them access to a portfolio of luxury vacation homes for investment and personal use, with a minimum investment of $161,500 and plans to acquire a further twenty residences ranging from $1.5M to $4M.
13. Start an affiliate marketing business ($67.7K/month)
As a Capricorn, starting an affiliate marketing business could be a practical and rewarding endeavor due to your innate diligence, strategic mindset, and disciplined nature. Affiliate marketing allows you to leverage your strong organizational skills to methodically select and promote products, ensuring steady income over time. Given your ambition and patience, you could build a robust, long-term passive income stream by promoting products and services that resonate with you and your audience.
Why consider starting an affiliate marketing business?
- Allows you to create a stream of passive income, aligning with your goal-oriented nature.
- Leverages your strategic planning and analytical skills to select and promote the right products.
- Offers the flexibility to work on your own terms, ideal for your disciplined yet ambitious work ethic.
For a deeper dive into how to get started, check out successful affiliate marketing businesses and see how others have made it work.
How much you can make: $500 — $773,000/month
How much does it cost to start: $700 (?)
How long does it take to build: 60 days (?)
This case study explores how Spencer Mecham founded Buildapreneur, an affiliate marketing business, and has made over half a million dollars in profit with no employees, relying solely on content marketing through platforms like Facebook, YouTube, and TikTok.
14. Start a niche blog ($126K/month)
As a Capricorn with a natural talent for practicality and discipline, starting a niche blog could be an excellent way to supplement your income or even launch a thriving side business. You’re likely to excel at finding a profitable and underserved niche—whether it's fashion, video games, or cooking—and then creating engaging, informative content that resonates deeply with an online community. Your methodical approach and perseverance will help you gain visibility, followers, and make strategic collaborations for monetization.
Why start a niche blog? - You could capitalize on your disciplined nature to consistently produce high-quality content, attracting a loyal audience. - Your practical mindset allows you to identify and target profitable niches that others might overlook. - With the ability to monetize through affiliate links, brand collaborations, and speaking engagements, your hard work could lead to substantial income growth.
For more insights, check out these marketing ideas for niche blogs.
How much you can make: $100 — $3,750,000/month
How much does it cost to start: $600 (?)
How long does it take to build: 60 days (?)
Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.
15. Print on demand business ($411K/month)
For entrepreneurial Capricorns seeking to supplement their income or start a side business, a print-on-demand business makes perfect sense. This business model allows you to create and sell customized products without the hassle and expense of managing inventory, which aligns well with the Capricorn's pragmatic and resourceful nature. By leveraging platforms like Amazon, eBay, and Etsy, you could focus on designing unique and trendy products while reaching a global audience, all from the comfort of your home.
Why start a print-on-demand business?
- You could combine creativity with practicality, balancing your artistic inclinations with a structured business model.
- Minimal startup costs and low overhead mean you could start this business with limited financial risk.
- Capricorns value scalability, and a print-on-demand business allows you to build at your own pace, turning a side hustle into a full-fledged business when you're ready.
For more insights into the pros and cons of starting a print-on-demand business, check out Starter Story.
How much you can make: $200 — $3,000,000/month
How long does it take to build: 30 days (?)
Time commitment per week: Min. 5 hours/week
Founder Roy Kirchner shares how he started an eCommerce business specializing in 3D printing with an initial investment of $65,000, which now averages monthly gross sales of $330,000 and has partnered with international manufacturers and local businesses while offering technical support and education.
16. Start a SEO & lead generation service ($60K/month)
Starting a SEO & lead generation service aligns perfectly with the ambitious and disciplined nature of a Capricorn. You could use your strong analytical skills to help businesses attract and convert potential customers, thus significantly boosting their sales. Given your dedication to excellence, mastering digital marketing strategies and nurturing leads will allow you to deliver exceptional value and results to your clients.
Why start a SEO & lead generation service?
- Capricorns excel at strategic planning, making them adept at creating effective lead generation strategies.
- Your meticulous attention to detail ensures that you can optimize SEO campaigns for maximum performance.
- The demand for digital marketing expertise is growing, providing a stable and lucrative income opportunity.
How much you can make: $8,000 — $200,000/month
How much does it cost to start: $3,750 (?)
How long does it take to build: 90 days (?)
A link building company co-founded by Justas Markus has grown to make an average of $35k per month in recurring revenue with a focus on delivering high-quality services through manual processes and focusing on fewer markets.
17. Develop an online survey tool ($247K/month)
As a Capricorn, your practical and disciplined nature makes you well-suited for starting a business centered on an online survey tool. You could leverage your methodical approach to create a reliable platform that businesses can trust to gather valuable customer feedback. Given the growing demand for data collection and the success stories within this industry, an online survey tool could be an excellent opportunity to supplement your income or even start a lucrative side business.
Typeform is a successful example of what you could build, with its annual recurring revenue surpassing $70 million in 2021. Your knack for detail and strategic planning will be crucial in developing features like survey builders, data collection tools, and reporting systems that meet the precise needs of various businesses.
Why develop an online survey tool?
- There's a significant and growing demand for data collection, making it a lucrative market.
- Businesses need robust feedback tools to make better decisions, ensuring a steady client base.
- Capricorns excel in creating reliable, meticulous systems that can stand out in a competitive marketplace.
Check out more tips and success stories on starting an online survey tool.
How much you can make: $40 — $1,600,000/month
How long does it take to build: 127 days (?)
QuestionPro's Founder, Vivek Bhaskaran, shares the story of how he started the most robust survey software on the market, which has provided innovative technology to Fortune 100 companies, academic institutions, small businesses, and individual DIY researchers for over 12 years.
18. Start a podcast ($204K/month)
Starting a podcast could be an exceptional side business for Capricorns, given their practical and disciplined nature. As a Capricorn, your commitment to maintaining consistency and your aptitude for detailed planning will help you create engaging and informative content that resonates with your audience. Not only does podcasting allow you to share your expertise and passions, but it also opens up opportunities to monetize your knowledge through sponsorships and advertisements.
Why consider starting a podcast?
- You could capitalize on your organizational skills to plan and produce high-quality, consistent content.
- Podcasting allows you to leverage your expertise and passions, potentially attracting a dedicated audience and sponsors.
- It's a scalable venture that can start as a side project and grow into a significant income stream.
For more insights into podcasting success and ideas, check out podcast success stories.
How much you can make: $400 — $2,600,000/month
How much does it cost to start: $2,000 (?)
How long does it take to build: 60 days (?)
Time commitment per week: Min. 2 hours/week
A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.
19. Start a watch brand ($157K/month)
Starting a watch brand aligns perfectly with a Capricorn's traits, blending your natural inclination for discipline, ambition, and practicality with a lucrative business venture. Capricorns are known for their meticulous attention to detail and strong work ethic, both of which are essential when designing and producing high-quality timepieces that stand out in the market. Whether it's a line of luxury watches or tech-savvy smartwatches, this venture allows you to pair your strategic mindset with your appreciation for craftsmanship and innovation.
Why start a watch brand?
- Capricorns excel in industries where precision and dedication are key, such as watchmaking.
- Your practical and organized nature will help streamline operations and branding efforts, setting your watches apart.
- With your strong business acumen, you could turn a niche market opportunity into a profitable and respected brand. For further inspiration, you could look at how others have made it successful in the watch industry by exploring watch brand success stories.
How much you can make: $1,500 — $480,000/month
How much does it cost to start: $8,500 (?)
How long does it take to build: 200 days (?)
Founder Ronnie Teja's purpose-driven watch brand, Branzio, has seen $25k in sales per month and is set to double in the next six months thanks to a focus on branding and building an aspirational brand with a loyal customer base.
20. Start a wordpress plugin business ($3.37M/month)
As a Capricorn, starting a WordPress plugin business would be an excellent fit for your practical and ambitious nature. WordPress plugins are essential tools that solve specific problems, a perfect alignment for your tendency to offer valuable, strategic solutions. With your natural inclination towards discipline and planning, developing and selling high-quality plugins could become a lucrative side business or even a full-time endeavor. Moreover, Capricorns are known for their strong work ethic, making the ongoing maintenance and updates required for plugins well within your capability.
Why consider a WordPress plugin business?
- You could leverage your problem-solving skills to meet specific needs in the WordPress community.
- This business allows you to generate a steady income through online sales on platforms like CodeCanyon or through your own website.
- Your disciplined approach and attention to detail can help maintain and improve your plugins, ensuring continued customer satisfaction and revenue.
Explore success stories of WordPress plugin businesses to see how others have thrived in this field.
How much you can make: $120 — $33,333,333/month
How much does it cost to start: $5,000 (?)
How long does it take to build: 120 days (?)
Time commitment per week: Min. 5 hours/week
Wheely Sales CEO Josh created a lucky wheel popup that has grown revenue from $0 to $600/month in just 4 months since getting started and has attracted over 1.1 million users to his customers’ websites, all while proving that when it comes to creating a product, competition is validation.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
