11 Online Survey Tool Success Stories [2024]

Updated: November 19th, 2023
Develop An Online Survey Tool

Online survey tools are a great way for businesses to gather customer feedback. They offer a convenient and cost-effective way to collect data from large groups of people. This service offers a variety of features, including a survey builder, a data collection tool, and a reporting system.

If you are interested in starting a business that helps businesses to gather customer feedback, then starting an online survey tool could be a great option for you. This business is growing in popularity as more businesses are using online surveys to collect data.

Typeform is a popular online survey tool that allows you to ask customers questions and get their feedback on the product. This can be used for many different purposes such as improving services or developing new products. Typeform told TechCrunch on the occasion of today’s funding announcement that its annual recurring revenue surpassed $70 million in 2021 after tripling over the preceding three years.

Building an online survey tool is a good business idea because there is a lot of demand for data collection. Businesses need to know more about their customers in order to be able to make better decisions.

Here are some real life success stories of starting a online survey tool:

1. QuestionPro ($19.2M/year)

Vivek Bhaskaran, the founder of QuestionPro, came up with the idea for his business while working as a student at Brigham Young University. He noticed the cumbersome and repetitive process of designing and developing surveys for market research projects and decided to create a generic platform that would simplify the process. After quitting his job and bootstrapping the business, Bhaskaran focused on customer acquisition through SEO and developing sales skills to close deals. Today, QuestionPro continues to attract and retain customers through bootstrapping and a commitment to customer satisfaction.

How much they make: $19.2M/year
How much did it cost to start: $60K
Current team size: 300

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How I Started A $1.6M/Month Online Surveys And Research Tools Software

QuestionPro's Founder, Vivek Bhaskaran, shares the story of how he started the most robust survey software on the market, which has provided innovative technology to Fortune 100 companies, academic institutions, small businesses, and individual DIY researchers for over 12 years.

About
Vivek started QuestionPro about 19 years ago
Revenue
Vivek grew the business to $1.6M/month
Costs
It cost Vivek $60000 to start the business
Read by 11,070 founders

2. GreenRope ($1.92M/year)

metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.

How much they make: $1.92M/year
Current team size: 15

article

On Starting A $160K/Month CRM & Automations Company After A US Air Force Career

GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.

About
Lars started GreenRope over 15 years ago
Revenue
Lars grew the business to $160K/month
Read by 10,802 founders

So... can you actually make money with a online survey tool?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Refiner ($192K/year)

Moritz Dausinger, founder of Refiner, came up with the idea for his user feedback and customer survey tool while working on his previous startup, Docparser. After selling Docparser, Dausinger felt the urge to build something new and decided to create a tool for SaaS companies to survey and profile their users. Refiner officially launched in March 2020 amidst the Covid-19 pandemic and has since seen great traction, increasing its monthly recurring revenue by 30% and reaching its end-of-year goal of $2K MRR.

How much they make: $192K/year
How much did it cost to start: $30K
Current team size: 2

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How I Created A $3K/Month Customer Survey Software

Refiner, a user feedback and customer survey tool for data-driven SaaS teams, achieved $2K MRR after launching in March 2020 and increasing its monthly recurring revenue by 30% in one month alone, relying on inbound marketing and SEO efforts for growth.

About
Moritz started Refiner almost 4 years ago
Revenue
Moritz grew the business to $16K/month
Costs
It cost Moritz $30000 to start the business
Read by 7,168 founders

4. ReputationStacker ($3.6M/year)

Ian, the founder of ReputationStacker, came up with the idea for his business while working in advertising and marketing for retail healthcare businesses. He realized that online reviews were becoming increasingly important, but the manual process of requesting reviews from customers was time-consuming and often neglected. Inspired by the success of his email outreach strategy for getting reviews, Ian quit his job and built a software solution that automates the process, helping businesses consistently generate positive reviews and manage their online reputation.

How much they make: $3.6M/year
How much did it cost to start: $30K
Current team size: 5

article

I Bootstrapped A $3.6M/Year Online Review Software In 180 Days

ReputationStacker is a subscription software that simplifies and automates the process of getting more online reviews, helping businesses to manage their online reputation and grow their customer base; currently generating over $300k monthly revenue with low churn rates and a strong customer support team.

About
Ian started ReputationStacker about 8 years ago
Revenue
Ian grew the business to $300K/month
Costs
It cost Ian $30000 to start the business
Read by 5,070 founders

So... can you actually make money with a online survey tool?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Customeer ($600K/year)

Founder Juan Ruiz came up with the idea for Customeer after realizing that companies need to compete on customer experience in addition to price and product. With the goal of helping companies drive sales and customer loyalty, Customeer offers a portfolio of best-in-class customer experience applications. The company has seen success, increasing sales for clients by up to 20% and reaching a break-even point.

How much they make: $600K/year
Current team size: 10

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How I Started A $50K/Month Customer Experience Platform

Juan Ruiz, founder of Customeer, shares how he started a customer experience platform that helps clients increase sales up to 20% and drive loyalty to unprecedented levels, reaching a break-even point in the process, while emphasizing the importance of true market fit and customer loyalty.

About
JUAN started Customeer about 7 years ago
Revenue
JUAN grew the business to $50K/month
Read by 4,550 founders

So... can you actually make money with a online survey tool?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

6. WebMaxy ($12K/year)

Anand Mahajan, the CEO of a technology development company, noticed a common pain point among entrepreneurs - the lack of affordable visitor tracking and engagement solutions. With a vision to help brands with a robust yet affordable solution, he started WebMaxy in 2022. After conducting thorough research and statistical study, he launched WebMaxy Analyzer, a user behavior analytical tool that offers features like live session recordings, heatmaps, surveys & polls, feedback, and more. Since its launch, WebMaxy has attracted more than 500 clients and gained popularity for its accurate user insights and unparalleled customer support. The future looks promising for WebMaxy as it plans to launch more digital solutions to help businesses drive growth.

How much they make: $12K/year
Current team size: 0

article

How An IT Company Developed A Hotjar Competitor

WebMaxy is an affordable set of tools for businesses, including WebMaxy Analyzer, WebMaxy Survey, and WebMaxy Growth, that help analyze and analyze user behavior, drive growth, and enhance business strategies, with over 500 clients in the industry as of now.

About
Anand started WebMaxy about 2 years ago
Revenue
Anand grew the business to $1K/month
Read by 1,153 founders

7. Tally Forms ($840K/year)

The founders were working on a previous startup, which aimed at help hotels to connect with travel influencers, but then COVID hit and travel stopped abruptly. That's when they decided to work on Tally, another idea they had in the backlog.

Why Tally? As makers and frequent form users, they were unsatisfied with the existing tools out there. They either force you in a specific format or bombard you with countless limits and paywalls. They wanted a simple, yet powerful form builder that allows you to create any type of form without breaking the bank. They set off building Tally—a new type of form builder for makers and no-coders.

How much they make: $840K/year
Current team size: 3

Bootstrapping a Freemium No-Code Form Builder to $6k MRR

This case study analyses how Tally, a no-code SaaS tool to create forms, achieved an impressive 12.6k users and $6,000 MRR within just a year of bootstrapping.

About
Marie started Tally Forms over 4 years ago
Revenue
Marie grew the business to $70K/month
Read by 472 founders