7 Online Survey Tool Success Stories [2023]

7 Online Survey Tool Success Stories [2023]
Develop An Online Survey Tool

Online survey tools are a great way for businesses to gather customer feedback. They offer a convenient and cost-effective way to collect data from large groups of people. This service offers a variety of features, including a survey builder, a data collection tool, and a reporting system.

If you are interested in starting a business that helps businesses to gather customer feedback, then starting an online survey tool could be a great option for you. This business is growing in popularity as more businesses are using online surveys to collect data.

Typeform is a popular online survey tool that allows you to ask customers questions and get their feedback on the product. This can be used for many different purposes such as improving services or developing new products. Typeform told TechCrunch on the occasion of today’s funding announcement that its annual recurring revenue surpassed $70 million in 2021 after tripling over the preceding three years.

Building an online survey tool is a good business idea because there is a lot of demand for data collection. Businesses need to know more about their customers in order to be able to make better decisions.

Here are some real life success stories of starting a online survey tool:

1. QuestionPro ($19.2M/year)

Vivek Bhaskaran (from ) started QuestionPro almost 18 years ago.

$1.6M / month
1 founders / 300 employees

Case Study

Hi there! My name is Vivek Bhaskaran the Founder of QuestionPro. The most robust survey software you are going to find on the market along with Customer Experience, Employee Experience, and a Research platform that will give your company every advantage. We focus on not only providing the tools for creation, distribution, and analysis of surveys, but also provide the platforms for polling, tablet-based mobile research, and data visualization.


2. GreenRope ($1.92M/year)

Lars Helgeson (from San Diego, California, USA) started GreenRope over 14 years ago.

$160K / month
1 founders / 15 employees
San Diego, California, USA

Case Study

My name is Lars Helgeson and I am the founder of GreenRope, a CRM and marketing automation platform. Our company started in 2000 as an email marketing SaaS and in 2008 decided to focus on the challenges that businesses face in managing sales, marketing, customer service, and operations.

GreenRope has over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities.


Learn more about starting an online survey tool:

Where to start?

-> How much does it cost to start an online survey tool?
-> Pros and cons of an online survey tool

Need inspiration?

-> Examples of established online survey tool
-> Marketing ideas for an online survey tool

Other resources

-> Online survey tool tips

4. Refiner ($192K/year)

Moritz Dausinger (from Paris, France) started Refiner almost 3 years ago.

$16K / month
1 founders / 2 employees

Case Study

Last month, we increased our monthly recurring revenue (MRR) by 30% and hit our end of the year goal of $2K MRR.


5. ReputationStacker ($3.6M/year)

Ian Kirby (from ) started ReputationStacker about 7 years ago.

$300K / month
1 founders / 5 employees

Case Study

Hi! I’m Ian, the founder, and CEO of ReputationStacker, a software that helps businesses get more reviews from their customers.

Currently, we’re doing over $300k/month in topline, which we’re proud of considering that we are entirely self-funded.


6. Customeer ($600K/year)

JUAN (from Madrid, Community of Madrid, Spain) started Customeer about 6 years ago.

$50K / month
3 founders / 10 employees
Madrid, Community of Madrid, Spain

Case Study

Hello, my name is Juan Ruiz, founder of Customeer. I started the company with my two other co-founders after pivoting our initial idea.


Pat Walls,  Founder of Starter Story
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