Deep Dive: 101 Digital Products Making Millions [Breakdown]

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Updated: December 21st, 2023

Earlier this year, I woke up, checked my phone, and saw this:

I made $20K in revenue in one day?

How?

Two things:

(1) A 5-minute Loom video, and (2) a Stripe Payment Link.

Wait… what?…

Let me explain.

It all started when my friend Pieter Levels messaged me:

“Hey bro, can you share with me how you do email marketing?”

I sent him a 5-minute Loom video off the rip with some high-level stuff.

He watched it, and replied back:

“Dude that was so helpful, you should be charging money for this advice.”

I replied back: “Really? I doubt it.”

The conversation ended there, but I kept thinking about it…

“Maybe people *would** be willing to pay for this information…?”*

Ok… Cool idea, but sounds like a lot of work.

I honestly don’t have the time to put together a course or something…

And I really can’t justify spending weeks on something people may not even want.

But...

There is something I can do: validate it!

So, instead of creating all the content, I'll just create a Stripe Payment Link, and share it with a few people and on my socials.

And then... that’s when it all happened.

I woke up the next day to $20K in sales... Before I even started working on the course!

I don’t share this story to brag.

I share this story to show you the absolutely insane power of digital products in 2023.

Since my big $20K day, I’ve seen the digital products “space” explode.

Creators going from 9 to 5 jobs to making $100k+/month.

Selling everything from courses, templates, and memberships, to communities.

These are everywhere now (you've probably noticed).

And as always, I’ve been studying the best.

Over the past few months, the team and I have been putting together a deep dive into 101 different businesses crushing it with digital products.

For example:

Justin Welsh makes $2M per year from selling two niche courses.
Brett from DesignJoy's digital product is as big as his $1M design business.
Miss Excel makes over $100K in a day with spreadsheets.

You might be thinking, “Yeah I’ve heard of those guys before, they’re only successful because they have thousands of followers.”

That’s something I thought too...

But actually I’ve found hundreds of people making crazy money with relatively small followings.

For example:

Hailey turned her real estate knowledge into $1M with Instagram templates.
A teacher built a $360K business from something he initially created for his students.

I’ve put all of 101 of these in a spreadsheet for your own research.

With a ton of data, including:

What makes people even think about creating a digital product in the first place?
How do they validate people would buy it?
What does it take to create a digital product? Can anyone do it?
How do people price them?
What’s the most lucrative type of digital product?
And more.

This database is a goldmine of the fastest-growing digital products businesses on the internet.

Use this for inspiration, to see what’s really working, and to grow your own business :)

-> Get all the data (spreadsheet)

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