Digital Product Ideas

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	Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Traffic	RPV	Costs	Solopreneur Score ⓘ The Solopreneur Score is a measure of how well a business aligns with solopreneurs (solo founders). It's calculated based on how many founders, how many employees, how much it cost to start the business, and how fast the business grew after starting.	ICP	Growth
Starter Story Build This	Interviews with entrepreneurs.	$100K monthly	$9-$30 per sale	1.4M monthly	$0.07 per visitor	$100 to start	84 out of 100	Aspiring Entr... Digital Nomads	Word of mouth Email marketing
The Holistic En... Build This	curly haircare content	$8K monthly	$9-$17 per sale	206K monthly	$0.04 per visitor	$250 to start	95 out of 100	Women Natural Hair ...	Affiliate pro... Email marketing
Millennial Mone... Build This	make money products.	$150K monthly	$100-$130 per sale	273K monthly	$0.55 per visitor	$5K to start	81 out of 100	Local Busines... Small eCommer...	Advertising o... Email marketing
Chefs Resources Build This	Kitchen management information	$5K monthly	$4-$25 per sale	92K monthly	$0.05 per visitor	$50 to start	95 out of 100	Professional ... Culinary Mana...	Word of mouth Pay Per Click...
Making Sense of... Build This	Personal Finance Empowerment Blog	$83K monthly	$118-$250 per sale	208K monthly	$0.40 per visitor	$100 to start	90 out of 100	Side Hustlers Entrepreneurs	Affiliate pro... Word of mouth
Justin Welsh Build This	Digital courses.	$317K monthly	$150-$503 per sale	135K monthly	$2.35 per visitor	$1K to start	90 out of 100	Solopreneurs Entrepreneurs	Word of mouth Brand Authent...
Modern Producers Build This	Music production tools.	$233K monthly	$13-$25 per sale	— monthly	— per visitor	$500 to start	90 out of 100	Independent M... Artists and R...	Word of mouth Advertising o...
Thomas Frank Build This	Notion resources and courses, SaaS, influencer ... Notion resources and courses, SaaS, influencer marketing	$175K monthly	$149-$229 per sale	— monthly	— per visitor	$5 to start	81 out of 100	Content Creators Productivity ...	Email marketing SEO (blog pos...
Cup of Coffee Build This	A daily baseball newsletter	$18.4K monthly	$54-$55 per sale	— monthly	— per visitor	$200 to start	90 out of 100	Baseball Fans Pop Culture E...	Word of mouth Advertising o...
Plug and Law Build This	Lawyer-approved legal templates for business ow... Lawyer-approved legal templates for business owners	$30K monthly	$97-$497 per sale	31.7K monthly	$0.95 per visitor	— to start	80 out of 100	Entrepreneurs Startup Founders	Email marketing SEO (blog pos...
Dan Koe Build This	Content creation and digital products for creators	$208K monthly	$150-$800 per sale	247K monthly	$0.84 per visitor	$500 to start	90 out of 100	Entrepreneurs Aspiring Entr...	Email marketing SEO (blog pos...
Gumroad Build This	Super-simple e-commerce tool for digital conten... Super-simple e-commerce tool for digital content creators.	$1.74M monthly	$10-$30 per sale	16M monthly	$0.11 per visitor	$0 to start	72 out of 100	Creators Entrepreneurs	Affiliate pro... Email marketing
Cheap Houses Japan Build This	Newsletter with real estate investment opportun... Newsletter with real estate investment opportunities in Japan	$8K monthly	$10 per sale	109K monthly	$0.07 per visitor	— to start	65 out of 100	Real Estate I... Expats	Email marketing SEO (blog pos...
MasterClass Build This	Online courses taught by world-class experts	$7.8M monthly	$120-$240 per sale	11.4M monthly	$0.68 per visitor	$2M to start	58 out of 100	Aspiring Entr... Creative Prof...	Advertising o... SEO (blog pos...
Music For Pets Build This	YouTube channels with relaxing music for pets	$83.3K monthly	$4-$41 per sale	800K monthly	$0.10 per visitor	$1K to start	67 out of 100	Pet Owners Dog Owners	Word of mouth SEO (blog pos...
Ship 30 for 30 Build This	A cohort-based course in digital writing	$83.3K monthly	$499-$799 per sale	47K monthly	$1.77 per visitor	— to start	57 out of 100	Aspiring Writ... Founders Seek...	Organic socia...
Miss Excel Build This	Microsoft Excels online courses and content	$242K monthly	$44-$997 per sale	156K monthly	$1.55 per visitor	$1K to start	82 out of 100	Professionals Aspiring Entr...	Advertising o... Brand Authent...
Aceternity UI Build This	Web design and development studio building grea... Web design and development studio building great products	$80K monthly	$50-$500 per sale	2.4M monthly	$0.03 per visitor	$20 to start	90 out of 100	Web Developers Startup Founders	Word of mouth
Aun Digital Build This	Aun Digital is a digital transformation and web... Aun Digital is a digital transformation and web design company in Dubai.	$20K monthly	$10000-$15000 per sale	1.2K monthly	$16.68 per visitor	$60K to start	58 out of 100	Startups Small Busines...	Facebook Comm... Pay Per Click...
World of AI by ... Build This	Best ai tools	$6K monthly	$200-$900 per sale	— monthly	— per visitor	$100 to start	93 out of 100	Entrepreneurs Tech Enthusiasts	Email marketing Brand Authent...
UrbanPLR Build This	Digital Products With Resell Rights	$12K monthly	$25-$40 per sale	— monthly	— per visitor	$100 to start	90 out of 100	Digital Marke... Content Creators	Affiliate pro... Email marketing
Pretty Arrow Build This	budget spreadsheets	$10.4K monthly	$17-$27 per sale	— monthly	— per visitor	$10 to start	90 out of 100	Young Women Women in Debt	Pay Per Click... Email marketing
Una Vida Online Build This	blogging and affiliate marketing (own websites,... blogging and affiliate marketing (own websites, products and courses)	$18K monthly	$18-$25 per sale	— monthly	— per visitor	$100 to start	90 out of 100	Aspiring Affi... Bloggers	Advertising o... Email marketing
52Frames Build This	Online photography community	$10K monthly	$130-$260 per sale	— monthly	— per visitor	$500 to start	90 out of 100	Photography E... Creative Hobb...	Word of mouth Facebook Comm...

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