Filter Case studies

Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.

$250K Monthly Revenue
$100 Startup Costs
Read by 59,075 founders

This case study article follows the journey of Man of Many, one of the world's largest men's lifestyle sites, which has grown from a part-time hobby to a leading media brand with over 2 million monthly readers and $4M in annual revenue through a dedicated content strategy and organic growth.

$400K Monthly Revenue
$20K Startup Costs
Read by 4,077 founders

Travel blogger turns four profitable blogs into a six-figure business, increasing income by 3,113% from 2021 to 2022, and now teaches others how to scale quickly using her techniques.

$55K Monthly Revenue
$1K Startup Costs
Read by 3,466 founders

VC-turned-entrepreneur Phil Strazzulla, who previously built a successful b2b SaaS business, shares how he bootstrapped an online review site for HR software into a viable business with over $1k monthly revenues in just 3 months through organic search traffic growth and selling high intent leads.

$3.38K Monthly Revenue
$50 Startup Costs
Read by 16,835 founders

Chef David Buchanan generates over $6,000 per month through his website, which provides professional chefs with free and paid access to detailed culinary information and kitchen management resources such as Excel sheets, resulting in gross revenue of $46,000 to date and a subscriber growth rate of over 1300% from 2015 to September 2021.

$5K Monthly Revenue
$50 Startup Costs
Read by 4,470 founders

Michelle Schroeder-Gardner earns $100,000 a month from Making Sense of Cents, a personal finance and lifestyle blog where she writes informative and fun articles about financial freedom and her life on the road, thanks to a diversified traffic approach and monetization strategies, such as affiliate marketing, sponsored partnerships, and course sales.

$83K Monthly Revenue
$100 Startup Costs
Read by 18,837 founders

Jodi Carlson, a professional web designer, turned her Girl Scouts hobby into a successful profitable blog, making $5,000 - 8,000 a month from printable booklets and affiliate marketing, through focusing on Pinterest and Facebook as marketing platforms along with offering free resources and collaboration opportunities.

$4.5K Monthly Revenue
$100 Startup Costs
Read by 10,258 founders

AI-powered web application,, generates Excel formulas within seconds for a subscription fee of $6.99/month or free for five formula requests per month, resulting in $14k/month in recurring revenue since its launch in September 2022, accruing millions of visitors through word of mouth, influencer marketing, SEO, and PPC, implemented through no-code web application, while preparing to penetrate a B2B market and focus on B2B outreach in the future.

$23K Monthly Revenue
$196 Startup Costs
Read by 19,709 founders

Solopreneur Justin Welsh built a knowledge business through social media with over $2M in annual revenue and no full-time employees, offering flagship digital courses with a monthly revenue of $80K and $45K respectively, through LinkedIn and Twitter growth as well as organic and affiliate marketing.

$175K Monthly Revenue
$20K Startup Costs
Read by 23,019 founders

Sheets & Giggles, an eco-friendly bedding brand, earned nearly $500,000 and 6,000 orders in the first 6 months of business through Indiegogo, and utilizes pun-based marketing and a DTC model to tap into a fragmented, low brand loyalty market.

$200K Monthly Revenue
Read by 60,133 founders

A teenager's hobby of listing movie mistakes turned into a profitable full-time job, with the website attracting 450,000 visitors per month and bringing in over $3,000 a month in ad revenue, demonstrating the power of transforming a passion project into a successful business.

$4K Monthly Revenue
$100 Startup Costs
Read by 2,149 founders

How one founder turned a successful Kickstarter campaign into a $40 million tabletop game company with a focus on crafting a few special products each year and using social media to build community and relationships with customers.

$1.73M Monthly Revenue
$2.4K Startup Costs
Read by 12,572 founders