52Frames is an online photography community that started as founder Yosef Adest's passion project, which grew into a successful business with over 3,000 photo submissions weekly and 700 paying members after ten years of incremental growth and centred around community building, organic word of mouth, and delivering value to customers.

A software engineer turned founder started a digital camera review website as a side-hustle which turned into a successful online publication with up to 1.3 million unique monthly visitors, generating around $1,000 per month, attracting visitors through guest posts, focusing on desirable quality content, and through answering popular questions on Stack Exchange, providing helpful advice for other entrepreneurs.