Founder Emily McDermott turned her passion for budgeting into a successful personal finance brand, Pretty Arrow, which sells customizable budget spreadsheets that have brought in over 29,000 sales since 2021, with much of the business coming from Etsy, email marketing, and Facebook ads.

Sasha Weekes, owner of Timber Grove Studios, turned her fine arts and cabinetmaking education into a successful home-based woodworking business that grew from a side project to netting 20-50% profits month-to-month and up to $10,000 in sales during peak periods through Etsy, with her company's growth continuing to increase through other social media outlets.