The 32 Best Reviews Tools For Small Business [2021]

The 32 Best Reviews Tools For Small Business [2021]

Reviews is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular reviews tools.

Here they are:

1. Google My Business

Reach and engage with local customers across Google Search and Maps.

Businesses using Google My Business:

123 successful businesses are using Google My Business ➜


Get Google My Business ➜

2. YotPo

A platform to gather content from their customers in the form of reviews, Q&As, photos and videos.

Businesses using YotPo:

72 successful businesses are using YotPo ➜


Get YotPo ➜

3. Yelp

User reviews and recommendations of best restaurants, shopping, nightlife, food, entertainment, things to do, services and more.

Businesses using Yelp:

47 successful businesses are using Yelp ➜


Get Yelp ➜

4. Product Reviews

Add a customer review feature to your products.

Businesses using Product Reviews:

46 successful businesses are using Product Reviews ➜


Get Product Reviews ➜


Collect product reviews, site reviews, and photo/video reviews.

Businesses using

43 successful businesses are using ➜


Get ➜

6. Trustpilot

Customer review platform.

Businesses using Trustpilot:

42 successful businesses are using Trustpilot ➜


Get Trustpilot ➜


Fully featured review app with in-email review forms, pictures, social push, rich snippets, SEO page, and more.

Businesses using

35 successful businesses are using ➜


Get ➜

8. Product Hunt

A website that lets users share and discover new products.

Businesses using Product Hunt:

24 successful businesses are using Product Hunt ➜


Get Product Hunt ➜

9. G2 Crowd

Is a platform for users to share business software reviews in real-time.

Businesses using G2 Crowd:

22 successful businesses are using G2 Crowd ➜


Get G2 Crowd ➜

10. airbnb

An American online marketplace and hospitality service brokerage company based in San Francisco, California, United States.

Businesses using airbnb:

21 successful businesses are using airbnb ➜


Get airbnb ➜

11. Glassdoor

A website where current and former employees anonymously review companies. Glassdoor also allows users to anonymously submit and view salaries as well as search and apply for jobs on its platform.

Businesses using Glassdoor:

18 successful businesses are using Glassdoor ➜

Get Glassdoor ➜

12. Capterra

An online peer review site (PRS) that aims to help businesses find software solutions for almost every process of a business.

Businesses using Capterra:

18 successful businesses are using Capterra ➜


Get Capterra ➜

13. TripAdvisor

An online travel company which owns and operates a portfolio of online travel brands.

Businesses using TripAdvisor:

16 successful businesses are using TripAdvisor ➜


Get TripAdvisor ➜

14. TrustSpot

User Generated Content - The Easy Way.

Businesses using TrustSpot:

14 successful businesses are using TrustSpot ➜


Get TrustSpot ➜


Reward programs for 20,000 merchants across the globe.

Businesses using

12 successful businesses are using ➜


Get ➜

16. Feedback Genius

Amazon seller feedback software

Businesses using Feedback Genius:

9 successful businesses are using Feedback Genius ➜


Get Feedback Genius ➜

17. CM Commerce

All-in-one ecommerce dashboard.

Businesses using CM Commerce:

8 successful businesses are using CM Commerce ➜


Get CM Commerce ➜

18. Okendo

Capture customer product ratings and reviews, customer photos, videos, questions & answers and comments.

Businesses using Okendo:

8 successful businesses are using Okendo ➜


Get Okendo ➜

19. Thumbtack

An online service that matches customers with local professionals.

Businesses using Thumbtack:

5 successful businesses are using Thumbtack ➜

Get Thumbtack ➜


Review platform.

Businesses using

5 successful businesses are using ➜


Get ➜

21. Feefo

Online reviews platform.

Businesses using Feefo:

4 successful businesses are using Feefo ➜

Get Feefo ➜

22. Loox

A photo review app. It allows your customers to leave product reviews, but with pictures. Normally, people can only leave text feedback.

Businesses using Loox:

3 successful businesses are using Loox ➜

Get Loox ➜

23. Shopper Approved

Customer review software.

Businesses using Shopper Approved:

3 successful businesses are using Shopper Approved ➜


Get Shopper Approved ➜

24. Delighted

Create and send CX surveys, track and analyze feedback, and take action.

Businesses using Delighted:

2 successful businesses are using Delighted ➜


Get Delighted ➜


Create social media buzz, improve your SEO and win more sales.

Businesses using

2 successful businesses are using ➜


Get ➜

26. Power Reviews

Amplifying user-generated content and consumer feedback to improve the customer experience.

Businesses using Power Reviews:

2 successful businesses are using Power Reviews ➜


Get Power Reviews ➜

27. Orankl

Amazon's tools as a service.

Businesses using Orankl:

2 successful businesses are using Orankl ➜


Get Orankl ➜


Collect online reviews for e-commerce.

Businesses using

1 successful business is using ➜

Get ➜

29. jvimobile

A full service digital marketing training area answering the phone and taking reservations in a dusty old reservation book.

Businesses using jvimobile:

1 successful business is using jvimobile ➜

Get jvimobile ➜

30. Advocately

An intuitive platform for managing and mobilising your happiest customers.

Businesses using Advocately:

1 successful business is using Advocately ➜

Get Advocately ➜

31. Rivyo

Product reviews + photo Reviews + product question & answers.

Businesses using Rivyo:

1 successful business is using Rivyo ➜


Get Rivyo ➜

32. Bazaarvoice

It provides software that allows retailers to add customer reviews to their websites.

Businesses using Bazaarvoice:

1 successful business is using Bazaarvoice ➜


Get Bazaarvoice ➜

Pat Walls,  Founder of Starter Story

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