Total Home Supply

How 5 Founders Left Their Jobs To Start A $4.5M Heating & Cooling Business

October 28th, 2019
Mike Luongo
$375K
revenue/mo
5
Founders
5
Employees
Total Home Supply
from Ohio, USA
started January 2010
$375,000
revenue/mo
5
Founders
5
Employees
market size
$37.2B
avg revenue (monthly)
$1.33M
starting costs
$18.9K
gross margin
34%
time to build
270 days
average product price
$5000
growth channels
SEO
business model
ecommerce
best tools
Twitter, Instagram, YouTube
time investment
Full time
pros & cons
24 Pros & Cons
tips
7 Tips
Discover what tools recommends to grow your business!
Discover what books Mike recommends to grow your business!

Hello! Who are you and what business did you start?

My name is Mike Luongo and I am the Managing Member of Total Home Supply in Fairfield, NJ. Total Home Supply was founded in 2010 by a group of disgruntled people working for other Internet companies. We were not happy with the direction of these companies so we got together under a common concept of creating a company that would treat our customers the way we would like to be treated.

Since we sell heating and cooling products that can be purchased elsewhere, we knew we needed to find a compelling reason for customers to choose us. We also knew that just selling cheap was not the answer so we became the leader in customer service, both before and after the sale.

The above is why we have double-digit growth while our competitors struggle to maintain the volume from previous years.

We have averaged 20% growth per year with our biggest year almost doubling. Our customer base has also been growing at an average of 28% per year.

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