41 Women's Clothing Line Success Stories & Case Studies [2024]

Updated: November 19th, 2023
Start A Women's Clothing Line

Starting a women’s clothing brand is a great way to enter entrepreneurship. You don’t need to have millions of dollars or vast experience to start your clothing line—just the drive and determination to be your own boss.

Women’s fashion has come a long way over the last decade, and there are many growth opportunities! New trends are constantly emerging, and old ones are returning, too, so there will always be an audience for your new designs if you keep up with the times (and stay on top of them).

Learning from experts who have been in this women's clothing business for years could be helpful for you to start your own business.

Here are some real life success stories of starting a women's clothing line:

1. SexyModest ($6M/year)

Jason, the co-owner of SexyModest.com, came up with the idea for his 7-figure business when his wife, Brig, struggled to find clothing that was both modest and stylish. After hosting clothing sales in their home, they opened a retail store and eventually transitioned to an online-only business, attracting customers through face-to-face interactions, social media, and a podcast. They have since closed deals with big retailers like Costco and are experiencing continued success.

How much they make: $6M/year
How much did it cost to start: $5K
Current team size: 15

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How We Started A $500K/Month Modest Women's Clothing Brand And Closed A Deal With Costco

SexyModest.com is a 7-figure business producing around 250k and selling 150k pieces a year, which began as a side hustle in the founder's basement and designs modest women's clothing available online and in Costco.

About
Brigitte started SexyModest about 15 years ago
Revenue
Brigitte grew the business to $500K/month
Costs
It cost Brigitte $5000 to start the business
Read by 13,200 founders

2. Tradlands ($1.61M/year)

and through collaborations with other brands and influencers. We also prioritize customer service and building relationships with our customers, which has resulted in a high customer retention rate and word-of-mouth referrals. Additionally, we regularly engage with our audience on social media and use targeted ads to reach new customers.

How much they make: $1.61M/year
How much did it cost to start: $15K
Current team size: 4

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How This Couple Started A $130K/Month Women’s Effortless, Refined, Quality Clothing Brand

This case study showcases the journey of Tradlands, a women's clothing brand generating $134k in monthly revenue, which was started with just $15k, and grew through email marketing, Instagram, and influencer collaborations.

About
Jeremy started Tradlands almost 12 years ago
Revenue
Jeremy grew the business to $134K/month
Costs
It cost Jeremy $15000 to start the business
Read by 9,357 founders

So... can you actually make money with a women's clothing line?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Leze Apparel Inc. ($540K/year)

out of debt. In just 6 months, we have managed to turn our business around and are projected to generate 3 times more revenue than in 2019. We have experienced steady growth at a rate of 30% every month and have successfully attracted a community of women who resonate with our mission of comfortable and sustainable workwear.

How much they make: $540K/year
How much did it cost to start: $5K
Current team size: 0

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How We Started A $45K/Month Women's Workwear From Recycled Materials

This case study features LEZE the Label, a sustainable workwear brand that experienced 30% month-over-month growth and eliminated $180,000 in production debt, sharing insights on their crowdfunding strategy, customer-centric approach, and partnerships.

About
Karen started Leze Apparel Inc. about 6 years ago
Revenue
Karen grew the business to $45K/month
Costs
It cost Karen $5000 to start the business
Read by 8,036 founders

4. Beautiful Disaster ($7.2M/year)

Founded by Christina DuVarney, Beautiful Disaster Clothing is a successful women's clothing brand that empowers women to embrace their imperfections. With over 4 million in revenue per year, Beautiful Disaster offers a wide range of products, including hoodies, tees, tanks, leggings, and jewelry. Through relentless determination and a commitment to exceptional customer service, Christina has built a brand that inspires women to embrace their inner strength and find confidence in their wardrobe.

How much they make: $7.2M/year
How much did it cost to start: $20K
Current team size: 10

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How I Started A $400K/Month Women's Clothing Line

Women's clothing line Beautiful Disaster generates over 4M in revenue per year and has grown its tribe to over 230K followers due to its personalized approach and commitment to exceptional customer service.

About
Christina started Beautiful Disaster almost 16 years ago
Revenue
Christina grew the business to $600K/month
Costs
It cost Christina $20000 to start the business
Read by 7,343 founders

So... can you actually make money with a women's clothing line?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Height Of Fashion ($300K/year)

Natalie Matthews, the founder of Height-Of-Fashion, came up with the idea for her online clothing store for tall women after experiencing the frustration of not finding fashionable options for her own height (6'3). Through her personal Instagram account, she gained a following of tall women who were interested in purchasing the outfits she showcased, which validated her decision to start the label. Since launching in 2017, Height-Of-Fashion has doubled in profit, products, and customers, shipping to 15 countries.

How much they make: $300K/year
Current team size: 1

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How I Went From Instagrammer To Starting My Own Fashion Brand

Height-Of-Fashion, an online clothing store for women 5'10" and over, saw double profit, products, and customers YoY, with a notable 43% retention rate, as the founder shares how Instagram, PR, and sports influencers are preferable to acquisition channels like Facebook for a niche market.

About
Natalie started Height Of Fashion over 6 years ago
Revenue
Natalie grew the business to $25K/month
Read by 8,960 founders

6. Garage Gym Barbell Apparel ($84K/year)

Susie Q Aranda, the founder of Garage Gym Barbell Apparel, came up with the idea for her business after experiencing her own health transformation. Starting with personal goals and achievements in fitness, she expanded her passion for helping women and created a line of gym apparel. Through a partnership with a graphic designer and utilizing social media marketing, Garage Gym Barbell Apparel has grown into a successful business, consistently making $7k in sales every month.

How much they make: $84K/year
How much did it cost to start: $1K
Current team size: 0

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How I Started A $7K/Month Women's Gym Apparel Business From My Garage

This case study details a woman who started a women's gym apparel business from her garage, and has since grown consistently, with $7k a month in sales, by retaining customers through personal connections & genuine marketing, and plans to continue expanding with her passion.

About
Susie started Garage Gym Barbell Apparel over 6 years ago
Revenue
Susie grew the business to $7K/month
Costs
It cost Susie $1000 to start the business
Read by 6,170 founders

So... can you actually make money with a women's clothing line?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Sleeves 2 Go ($27.6K/year)

Susan Costanza, the designer and founder of Sleeves 2 Go, came up with the idea for the attachable flutter sleeve after hearing women's frustrations with sleeveless garments. She saw a gap in the market for a fashionable and lightweight solution that could provide coverage and style to the upper arms. Through extensive research, designing, and finding the right manufacturer, she was able to bring her prototype to production and launch an online store to sell her innovative product. She also utilized her background in fashion show coordination to market and sell Sleeves 2 Go at events and trade shows, eventually expanding into wholesale and retail distribution.

How much they make: $27.6K/year
Current team size: 1

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How I Created A Removable Sleeves Product For Women

Sleeves 2 Go creates attachable flutter sleeves for women to mix and match beautifully with different types of garments, offering stylish coverage of upper arms of any size or age while simultaneously creating an easy fashion fix-it solution for our everyday wardrobe needs.

About
Susan started Sleeves 2 Go over 12 years ago
Revenue
Susan grew the business to $2.3K/month
Read by 4,686 founders

8. Encircled ($2.4M/year)

Kristi, the founder and CEO of Encircled, came up with the idea for her business out of frustration with a lack of versatile and stylish travel clothing while packing for a yoga retreat. She realized that she had brought too much stuff and none of her pieces were versatile, sparking the idea for creating multi-functional garments. Starting with just one product in her 500 sq. foot condo, Encircled has now grown to a team of 10 with over 35 products, experiencing over 300% growth in the past two years.

How much they make: $2.4M/year
Current team size: 10

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Embracing A Minimalist Wardrobe And Building A Business Around It

Encircled is a sustainable fashion brand that has achieved over 300% growth in the past two years through a direct-to-consumer eCommerce model and a focus on versatile, responsibly-made, and timeless designs, with a marketing strategy that emphasizes content and email.

About
Kristi started Encircled over 11 years ago
Revenue
Kristi grew the business to $200K/month
Read by 4,714 founders

9. KAHINDO ($60K/year)

Kahindo Mateene, Founder and Chief Creative Director of KAHINDO, came up with the idea for her luxury sustainable fashion brand after launching a successful Kickstarter campaign in 2014. She repurposed fabric scraps into clutches made by women in her hometown of Goma, Congo. Inspired by her Pan-African upbringing and desire to create positive change through fashion, she rebranded in 2017 and now incorporates original prints and African stories into her designs.

How much they make: $60K/year
How much did it cost to start: $20K
Current team size: 1

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I Started A Luxury Sustainable Womens Fashion Brand

KAHINDO is a sustainable women's luxury fashion brand that celebrates African fashion and promotes ethical work practices, with annual sales of $60k and wholesale clients like Rent The Runway.

About
Kahindo started KAHINDO about 7 years ago
Revenue
Kahindo grew the business to $5K/month
Costs
It cost Kahindo $20000 to start the business
Read by 2,798 founders

10. Blue Skies & Ko ($12K/year)

Katlyn, the founder of Blue Skies & Ko Boutique, started her business after rediscovering her love for crafting. She initially began hand stamping jewelry as a hobby and started an Instagram account to share her creations. After receiving custom order requests and participating in a local small business event, she realized the potential to turn her crafting hobby into a profitable business. With a focus on positivity and personalized jewelry, Katlyn launched Blue Skies & Ko Boutique, doubling her income within a few months and expanding her customer base across the United States.

How much they make: $12K/year
How much did it cost to start: $2K
Current team size: 1

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I Turned My Crafting Hobby Into A Profitable Jewelry & Clothing Boutique [With Just $2,000]

In this case study, Katlyn breaks down:

  • Start: Posting her hobby crafts on Instagram
  • Acquisition: Focused on one platform and published a lot of content
  • Growth: Expanded from accessories to clothing, pet products, and more

Just go for it! There will never be a perfect time to start and there will always be those “what if” moments. Push past that and just go into it ready to learn and grow!

Read by 3,125 founders

11. Sene ($480K/year)

Ray Li, the founder of Sene, came up with the idea for his business after experiencing the frustration of finding clothing that fit properly as a slim Asian guy. He wanted to create a luxury brand that offered custom-fit clothing instead of off-the-rack options. After experimenting with different formats and launching a flagship store in LA, Sene now uses data science to provide customers with a custom fit and has become a capital-efficient business with gross margins of 60-65%.

How much they make: $480K/year
Current team size: 3

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I Started A $40K/Month Custom Tailored Clothing Line

In this case study, Ray breaks down:

  • Start: How they spent $0 to get their first orders from manufacturers
  • Fundraising: How they raised a $300K round from friends and family
  • Scaling: The business does 60-65% gross margin & 3x ROAS

It is not about how smart you are, it’s about the grit to stick it through the darkest and loneliest times.

Read by 11,778 founders

12. Jess Mi Boutique ($6K/year)

Jessica Carter, also known as Jess Michelle, came up with the idea for her online women's boutique, Jess Mi Boutique, after experiencing frustration with seeing other women wearing the same outfits as her at nightclubs. She decided to start her own boutique to offer unique, classy, and sexy clothes that reflected her personal style. Through research and starting with a budget-friendly wholesaler, she began her business and evolved her clothing items over time to align with her own personal growth and style.

How much they make: $6K/year
How much did it cost to start: $1K
Current team size: 1

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On Starting An Online Women's Boutique Without Previous E-commerce Experience

Jess Michelle started an online women's boutique catering to dressier styles, and through consistent marketing and dedication, has grown her business from $75 per month to making about $500 in sales per month.

About
Jess started Jess Mi Boutique about 7 years ago
Revenue
Jess grew the business to $500/month
Costs
It cost Jess $1000 to start the business
Read by 20,648 founders

13. Hawthorn ($600K/year)

Rob Williams and Tom Lovelace founded Hawthorn in 2014 after realizing the need for low quantity, fully custom clothing manufacturing for start-up brands. They started by tailoring their own muscle fit tee-shirts and expanded to producing clothing for other brands after facing challenges finding manufacturers in the UK. Through their perseverance, they gained industry experience and contacts, leading them to start Hawthorn as a full-time business.

How much they make: $600K/year
How much did it cost to start: $5.5K
Current team size: 0

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How We Started A $50K/Month Business Manufacturing Clothing For Other Brands

This case study follows the journey of Hawthorn, a UK-based custom clothing manufacturer that designs clothes for start-up brands, and offers the lowest minimum order quantity in the industry, producing bespoke orders for as little as 50pcs per design.

About
Rob started Hawthorn almost 10 years ago
Revenue
Rob grew the business to $50K/month
Costs
It cost Rob $5500 to start the business
Read by 4,551 founders

14. Boutique Rye ($120K/year)

Gia, the founder of Boutique Rye, came up with the idea for her online women's clothing and accessories boutique when she got pregnant with her son and realized she didn't want to teach forever. After working at a local boutique and loving every minute of it, she decided to start her own online business to allow her to stay home with her son. Through live sales on Facebook and giveaways, she organically grew her customer base to over 3,200 people.

How much they make: $120K/year
Current team size: 0

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How I Grew My Clothing Boutique to $10K/Month in 6 Months

Boutique Rye is an online-only women's clothing and accessories boutique that has grown to 3,200 Facebook Group members and a successful website through organic customer sharing, live sales, and open communication with customers.

About
Gia started Boutique Rye over 6 years ago
Revenue
Gia grew the business to $10K/month
Read by 34,583 founders

15. Creative Fashion Blog ($120K/year)

Lisa Miller-Mecham, the founder of Creative Fashion Blog, came up with the idea for her business after learning to sew while pregnant with her first child. She started by making a diaper bag from billboard canvas scraps she found while dumpster diving. From there, she built a successful handmade accessories business and eventually transitioned into selling printable sewing patterns, generating over $10k per month.

How much they make: $120K/year
How much did it cost to start: $50
Current team size: 1

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How I Make $10K/Month Selling Printable Sewing Patterns From My Fashion Blog

Learn how this DIY blogger turned sewing pattern maker generates over $10k per month in passive income, and discover her tips for building an authentic brand on a budget.

About
Lisa started Creative Fashion Blog about 6 years ago
Revenue
Lisa grew the business to $10K/month
Costs
It cost Lisa $50 to start the business
Read by 25,552 founders

16. ATC Memes ($414K/year)

David Lombardo, one of the founding members of ATC Memes, came up with the idea for the business after realizing that he could create hilarious audio recordings of fake air traffic control transmissions. The idea quickly gained popularity and the ATC Memes page grew from 8,000 fans to over 40,000 in just one week. Seeing the potential, Lombardo and his partners decided to monetize the page by selling merchandise, starting with women's leggings featuring images of airspace. Sales took off, and they expanded their product offerings to include lanyards, hats, bags, and more.

How much they make: $414K/year
Current team size: 2

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How I Turned Memes Into A $34,000/Month Business

ATC Memes started as a social media site for sharing memes among air traffic controllers, which then evolved into an online store called RadarContact.com; offering unique and niche types of merchandise catering to the aviation industry, the site sells various products, including leggings, phone cases, and blankets, and utilizes social media, live videos, and email marketing to attract new customers.

About
David started ATC Memes over 8 years ago
Revenue
David grew the business to $34.5K/month
Read by 12,550 founders

17. ALTRD ($12K/year)

Saara and Stephanie, long-time friends with socially oriented businesses, came up with the idea for ALTRD after realizing the lack of convenient tailoring solutions in the corporate world. They saw an opportunity to connect skilled immigrant women, who were talented at sewing but restrained by cultural and childcare reasons, with individuals in need of quality, convenient alterations. Through running a successful pilot and utilizing platforms like Shopify and Yelp, ALTRD has gained momentum and aims to expand to other cities in the future.

How much they make: $12K/year
Current team size: 0

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These Two Founders Started An On-Demand Clothing Alterations Startup

ALTRD is a clothing alteration service launched by two socially oriented entrepreneurs that connects customers with skilled immigrant women tailors in New York who work from home and has already built an impressive team of 25 experts while making an effort to offer convenient and quality tailoring solutions as well as opportunities for women in need of work.

About
Saara started ALTRD almost 6 years ago
Revenue
Saara grew the business to $1K/month
Read by 7,447 founders

18. Hera Closet ($120K/year)

connect with customers. Since its launch in 2018, HeraCloset has grown into a platform with over 80 brands and global shipping. The future looks promising for HeraCloset as they plan to launch an Arabic version of the store and continue improving the shopping experience for their customers.

How much they make: $120K/year
Current team size: 15

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How I Started A $10K/Month Arabic Clothing Platform

HeraCloset is a successful online platform connecting customers with local Arabian and Khaleeji fashion brands, with over 80 brands selling on the platform and worldwide shipping.

About
Shaden started Hera Closet about 6 years ago
Revenue
Shaden grew the business to $10K/month
Read by 6,387 founders

19. LilKong Brand ($36K/year)

Tramell McInnis, the founder of LilKong Brand, was inspired to start his lifestyle designer fashion brand after growing up in Compton and not having access to high-end designer fashion. Knowing the importance of knowledge and research in the industry, he teamed up with an experienced head designer and built a brand that offers creative and unique clothing options for young to middle-aged individuals with middle to high-class income.

How much they make: $36K/year
Current team size: 0

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On Starting A Premium Lifestyle Apparel Company From Compton

Tramell McInnis, owner of LilKong Brand, talks about his start-up experience, challenges faced in choosing the perfect manufacturer and launching a premium fashion brand, and his vision of expanding a young lifestyle designer fashion brand appreciated by middle to high-class income customers with 3-year estimated evaluation of $300K.

Revenue
Tramell grew the business to $3K/month
Read by 4,575 founders

20. Go Mama ($36K/year)

Natalie, a wife, mother, and Service Woman in the Royal New Zealand Air Force, came up with the idea for Go Mama Maternity Activewear during her own maternity journey. Frustrated by the lack of affordable and functional activewear options for pregnant and breastfeeding mothers, she decided to create her own line of clothing that supports physical activity and mental well-being. With minimal experience in business and fashion, she conducted extensive research, sourced suppliers from Alibaba, and launched her business, attracting customers through community groups on Facebook.

How much they make: $36K/year
How much did it cost to start: $20K
Current team size: 2

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How I Launched A Successful Maternity Activewear Brand During My Leave From The Royal New Zealand Air Force

Natalie launched a successful side hustle during her part-time parental leave, designing and selling budget-friendly maternity activewear which generated a consistent $3k per month revenue with a target to grow the business to become a full-time role.

About
Natalie started Go Mama about 3 years ago
Revenue
Natalie grew the business to $3K/month
Costs
It cost Natalie $20000 to start the business
Read by 3,806 founders

21. Chemo Cozy ($36K/year)

Ellen Hamilton came up with the idea for Chemo Cozy after her late husband, Greg, went through chemotherapy and realized the need for accessible and comfortable clothing for patients. They launched with a successful Kickstarter campaign that raised $30k in 30 days, and now have customers in all 50 states and internationally. They have three online stores and have managed to sustain the business without outside funding.

How much they make: $36K/year
How much did it cost to start: $25K
Current team size: 0

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Creating A Clothing Brand That Supports Patients Fighting Cancer

Learn how Ellen:

  • Started: After her husband was diagnosed with cancer
  • Funded: Thanks to a Kickstarter campaign that raised $30k in 30 days
  • Grew: Building a B2B channel of hospitals and foundations that buy in bulk

The very first fleece was actually one that I purchased at an outlet mall and brought home and cut holes into.

Read by 3,890 founders

22. Yoke Apparel Manufacturing ($276K/year)

Jesse James, the founder of Yoke Apparel Manufacturing, came up with the idea after noticing a lack of action among people with strong opinions on social issues. He and his wife decided to make a tangible difference by moving to Vietnam and starting a clothing manufacturing business that directly hires at-risk locals in vulnerable situations. Despite initial challenges, they have achieved automation and stability after just 2 years of operation, and they are now focused on driving growth and revolutionizing the clothing industry.

How much they make: $276K/year
How much did it cost to start: $20K
Current team size: 30

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We Moved To Vietnam And Started A $276K/Year Clothing Manufacturing Business

Learn exactly how Jesse:

  • Started: Manufacturing other people's designs instead of designing their clothing
  • Positioned: By offering low minimum order quantities. Perfect for new brands
  • Grew: Just after 12 months, they achieved a 24% profit margin

We had no experience in the field and the little planning we did do, was extremely inaccurate. But with a lot of perseverance, we managed to stay afloat.

Read by 4,131 founders

23. Blush Boutique Co ($300K/year)

Emilie Casseday, founder of Blush Boutique Co, always had a dream of owning a shop. After a road trip with her dad, she decided to pursue that dream and opened Blush in her basement with just a few pieces of clothing. Through word of mouth, social media, and a focus on providing a quality experience for customers, Blush has grown into a successful boutique in Greeley, Colorado, with consistent sales and a loyal customer base.

How much they make: $300K/year
Current team size: 7

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How I Started A $25K/Month Boutique That Sells Clothes, Home Goods & Jewelry

Blush Boutique Co is a successful boutique in historic downtown Greeley, Colorado that started with just a few pieces of clothing and quickly grew to making $25,000 a month with a highly curated and beautiful space filled with quality products and an amazing community.

Revenue
Emilie grew the business to $25K/month
Read by 14,038 founders

24. OceanZen ($300K/year)

The founder's passion for marine life led her to notice the environmental impact of plastic waste and fishing nets during her travels. Through extensive research, she found a sustainable way to dispose of these materials and established a swimwear company that uses fabric made from the waste.

How much they make: $300K/year
How much did it cost to start: $5K
Current team size: 0

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Starting A Sustainable Swimwear Label As A Solo Founder

OceanZen is a successful sustainable swimwear brand that has manufactured and sold thousands of bikinis worldwide, after being launched by Steph with only $5000 in her final year at university.

About
Steph started OceanZen about 10 years ago
Revenue
Steph grew the business to $25K/month
Costs
It cost Steph $5000 to start the business
Read by 13,111 founders

25. Swoveralls ($1.2M/year)

Kyle Bergman, Founder of The Great Fantastic, came up with the idea for his business when he couldn't find sweatpant overalls online or in stores. After discovering a supplier on Alibaba and using Google's Keyword Search Planner to determine demand, he launched his brand and sold over $300k worth of his hero product, Swoveralls, in just 18 months.

How much they make: $1.2M/year
Current team size: 10

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How I Turned A Silly Idea Into A $1M+ Brand

In this interview Kyle shares:

  • Started: How he raised $108K on Kickstarter
  • Launched: His strategy to generate $300k in Amazon sales within 18 months
  • Grew: How to balance a full-time job, getting an MBA and building a $100K/year business

Normal sweatpants overalls did not exist online after a quick Google search, nor in any stores that I visited. So I made them.

Read by 30,916 founders

26. Serena Hannah Athletics ($168K/year)

After discovering her passion for fitness and experiencing the challenges of being a Black athlete, Serena Jenkins-Hannah decided to create a fitness brand that empowers women to shape and tone their hourglass figure. She started by selling her #1 selling item, the Hannah Booty Band System, on Amazon, where she made over $100,000 in sales within a year and a half. However, she faced challenges with Amazon's platform and decided to branch out to Shopify to gain more control over her business.

How much they make: $168K/year
How much did it cost to start: $2.5K
Current team size: 0

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How I Created A $14K/Month Women's Fitness Brand

Serena Jenkins-Hannah created a fitness brand, Serena Hannah Athletics, that has generated over $100,000 in sales over a year and a half, with $70,000 of those sales coming during COVID-19, through selling their #1 item, the Hannah Booty Band System, on Amazon, and has now expanded to Shopify to add cash flow.

About
Serena started Serena Hannah Athletics about 6 years ago
Revenue
Serena grew the business to $14K/month
Costs
It cost Serena $2500 to start the business
Read by 7,108 founders

27. Sewing Incubator ($720K/year)

Rocio Evenett, co-founder of Sewing Incubator, came up with the idea after realizing the effects of government-sponsored outsourcing on the American garment industry. After undergoing cancer treatment, she developed a business plan to empower entrepreneurs to develop and manufacture products in the USA. The company has since averaged $60K in monthly revenue and works with influencers on exclusive collaborations.

How much they make: $720K/year
How much did it cost to start: $25K
Current team size: 2

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How I Started A $60K/Month Sewn Product Development And Manufacture Business

Sewing Incubator co-founder Rocio Evenett started a $60k per month sewn product development and manufacturing business in January 2020, offering entrepreneurs and industry professionals the tools they need to launch an American product line, and has plans to create 10,000 jobs in LA while leveraging accessible technology.

About
Rocio started Sewing Incubator about 4 years ago
Revenue
Rocio grew the business to $60K/month
Costs
It cost Rocio $25000 to start the business
Read by 3,729 founders

28. Nasty Gal ($55.9M/year)

How much they make: $55.9M/year
Current team size: 217

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How I became an entrepreneur and Girlboss: Sophia Amoruso

Nasty Gal, founded by Sophia Amoruso in 2006, experienced a revenue increase from $250k to $30m; Amoruso published the hashtagged book "#GIRLBOSS" and the TV program "Girlboss" was distributed to 100 million households.

About
They started Nasty Gal over 17 years ago
Revenue
They grew the business to $4.66M/month
Read by 861 founders

29. Everlane ($120M/year)

At just 25 years old, Michael Preysman had a vision to create a direct-to-consumer clothing brand that would not only stand out from the competition, but also have a minimal impact on the environment. His vision became a reality as Everlane's value skyrocketed from $0 to over $100 million in just six years. Learn more about their journey to success on pixelphant.com.

How much they make: $120M/year
Current team size: 333

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How Everlane Grew From $0 to $100M+ In Just 6 Years

In this case study, Michael shares:

  • Idea: Champion transparency showing exactly how much it costs to produce each product
  • Early traction: A referral invite list that went viral and hit 60K subscribers in 5 days
  • Funding: Raised $1.1M in seed funding and earned $50M in revenue that same year
Read by 785 founders

30. Voonik ($34.2M/year)

Navaneetha Krishnan and Sujayath Ali founded Voonik to revolutionize the fashion shopping experience in India. With over 1 million downloads and a million transactions per month, their app caters to both men and women, offering customized clothing options based on physique, personality, lifestyle, and budget.

How much they make: $34.2M/year
Current team size: 210

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Voonik - Personalizing The Shopping Experience More Than Ever

Voonik- India's fastest-growing fashion shopping app, offers a personalized shopping experience for women with over 1M downloads, more than a million transactions completed each month and desktop website launched in March 2013.

About
They started Voonik about 11 years ago
Revenue
They grew the business to $2.85M/month
Read by 849 founders

31. Urbanity Shop ($1.22M/year)

How much they make: $1.22M/year
Current team size: 7

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Opening A $102K/Month Boutique Business

This case study showcases an entrepreneur who created a thriving boutique store for both men's and women's clothing, footwear, and accessories, with renowned brands such as Nike, Billionaire Boys Club, and Herschel available under one roof.

About
They started Urbanity Shop over 14 years ago
Revenue
They grew the business to $102K/month
Read by 771 founders

32. Lunya ($25M/year)

Ashley Merrill, the founder and CEO of Lunya, came up with the idea for her upscale sleepwear company in 2012, focusing on using upscale materials and emphasizing body-flattering cuts for both men and women. Since its launch, Lunya has seen impressive growth, with a year-over-year increase of 500%. Listen to the full podcast on storybehindthebrand.libsyn.com to learn more about Lunya's success.

How much they make: $25M/year
How much did it cost to start: $50K
Current team size: 61

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Marketing Breakdown: How Lunya Achieved $25M Revenue

Lunya, an upscale sleepwear company founded by Ashley Merrill, has grown Year over Year by an incredible 500%, offering stylish and comfortable sleepwear and rest wear for both men and women.

About
They started Lunya over 11 years ago
Revenue
They grew the business to $2.08M/month
Costs
It cost $50000 to start the business
Read by 827 founders

33. Pink Lily ($141M/year)

How much they make: $141M/year
Current team size: 101

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How Pink Lily is Making $141 Million Per Year in Sales

Women's fashion brand Pink Lily has generated over $141M in annual revenue and delivered more than 1.5 million products to customers since 2011, with 56% of customers placing repeat orders and founder Tori Gerbig utilizing her 595K Instagram followers to promote the business.

About
Tori started Pink Lily about 10 years ago
Revenue
Tori grew the business to $11.8M/month
Read by 968 founders

34. iGirl World ($1.26M/year)

Bella McFadden, known as Internet Girl, built an alt-fashion community on social media and Depop, using her unique aesthetic inspired by Y2K emo culture. With a strong social media presence and millions in sales, Bella is now launching her own website, iGirlworld.com, to sell her original designs and take her brand to the next level.

How much they make: $1.26M/year
Current team size:

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This 24-year-old designer just made $1 million selling used clothes online

Teenager turned millionaire entrepreneur creates viral alt-fashion brand from scratch, with 380K followers on Instagram and more than 1 million dollars earned from Depop app, now launching her own website to sell original designs under her brand name, iGirl.

About
They started iGirl World about 7 years ago
Revenue
They grew the business to $105K/month
Read by 2,193 founders

35. Smaragdas Art ($12K/year)

Albina, a designer from Moldova, found inspiration in her passion for art and fashion after moving to Greece. With her daughter as her motivation, she started Smaragdas Art, a slow fashion brand that creates unique, handmade, and sustainable jewelry and home decor items. Despite the challenges of the pandemic, Albina's creations gained recognition internationally, appearing in magazines and even being presented at New York Fashion Week. Now, she plans to expand her business by opening an atelier in a tourist area of Athens and creating a new collection of sustainable bags.

How much they make: $12K/year
How much did it cost to start: $500
Current team size: 1

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I Started A Slow Fashion Brand & Got My Work Into New York Fashion Week

This case study follows Albina's journey of creating a slow fashion brand, Smaragdas Art, which sells unique, sustainable, and eco-friendly handmade creations, participating in fashion shows and having products featured in high-end international magazines despite starting at the height of the pandemic.

About
Albina started Smaragdas Art over 3 years ago
Revenue
Albina grew the business to $1K/month
Costs
It cost Albina $500 to start the business
Read by 2,003 founders

36. MeUndies ($75M/year)

Jonathan Shokrian launched MeUndies in 2011 after a frustrating underwear shopping experience. He raised an impressive $400,000 from family and friends to create a millennial-friendly online store for underwear, and the brand gained significant media attention in 2014 when Facebook blocked some of its ads featuring scantily-clad models. Since then, MeUndies has become popular among younger generations, boasting over 500,000 Facebook fans and 340,000 Instagram followers, thanks in part to celebrity endorsements from stars like Kylie Jenner and the Hadid sisters.

How much they make: $75M/year
Current team size: 126

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How MeUndies uses risque advertising tactics to sell 10 million pairs of underwear

MeUndies used social media shock value to become a millennial-friendly online store for underwear with more than 500k+ Facebook fans and 340+ Instagram followers, thanks to endorsements from stars like Kylie Jenner and the Hadid sisters.

About
They started MeUndies about 13 years ago
Revenue
They grew the business to $6.25M/month
Read by 816 founders

37. Tommy John ($22.6M/year)

Erin Fujimoto and Tom Patterson founded Tommy John in 2008, introducing the world's first patented undershirt with a stay-tucked guarantee. Recognizing the opportunity to improve the quality and customer experience in the underwear market, they later expanded their product line to include underwear, socks, casual wear, and activewear. By 2014, Tommy John's revenue had grown fivefold, and the brand has gained recognition in major publications such as the Wall Street Journal, Esquire, GQ, and Golf Digest. Today, their products can be found in over 1000 retail locations across the USA, and they have recently sold their 5 millionth pair of underwear.

How much they make: $22.6M/year
Current team size: 162

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Tommy John founders Tom Patterson and Erin Fujimoto

Tommy John, the vertically integrated consumer brand in the underwear market, has grown to selling over 5 million pairs of underwear across 1000 retail locations with a focus on direct-to-consumer relationships since 2012 that has seen the company's revenue grow five times since 2014.

About
They started Tommy John about 16 years ago
Revenue
They grew the business to $1.88M/month
Read by 1,077 founders