What are the pros and cons of starting a women's clothing line?
A women's clothing line has a few pros and cons, which you should be aware of before getting started.
Here are the high level benefits and drawbacks of a women's clothing line:
|• Flexibility||• Crowded Space|
|• Ability to start your business from home||• Finding The Right Supplier|
|• Rewarding work||• Motivation of employees|
|• Scalable||• High employee turnover|
|• Quick build time|
|• High margins|
|• Easy to encourage "impulse buy"|
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
• Ability to start your business from home
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
• Rewarding work
Starting a women's clothing line can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
With businesses and processes changing daily, there will always be demand for new features, products and services within your women's clothing line. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
• Quick build time
The average time it takes to build your product is quick - typically around 10 months. This will allow you to bring your product to market faster.
• High margins
The gross margins for your women's clothing line are typically around 45%, which is considerably high and allows you to grow your business and manage costs easily.
• Easy to encourage "impulse buy"
In the women's clothing line, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
• Crowded Space
Competition is high when it comes to your women's clothing line, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
• Finding The Right Supplier
Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
• Motivation of employees
If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
• High employee turnover
In the women's clothing line, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.