Go Mama

How I Launched A Successful Maternity Activewear Brand During My Leave From The Royal New Zealand Air Force

May 23rd, 2021
Natalie Pitts
Founder, Go Mama
$3K
revenue/mo
1
Founders
2
Employees
Go Mama
from Auckland, New Zealand
started February 2021
$3,000
revenue/mo
1
Founders
2
Employees
market size
$18.3B
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
content-library
best tools
NZPost, Fiverr, Adobe Suite
time investment
Full time
pros & cons
35 Pros & Cons
tips
1 Tips
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platform
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Discover what books Natalie recommends to grow your business!

Hello! Who are you and what business did you start?

My name is Natalie and I am a wife, mama of two young children, and a Service Woman in the Royal New Zealand Air Force. In 2020 I conceived an idea to design maternity activewear for women to feel motivated to do physical activity to support their mental health. This is when Go Mama began.

All of the Go Mama clothing serves the purpose of being comfortable, supportive and functional to wear during pregnancy and breastfeeding. Our clothes are designed to expand as a mama progresses through pregnancy, and most of our tops have discreet zips so it is more accessible and convenient to breastfeed/nurse when you are on the go. Our main customers are pregnant women or those who are on their breastfeeding journey.

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