14 Things To Know When Starting A Successful Women's Clothing Line

Want to start your own women's clothing line? Here are 14 tips you should know.
product

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a women's clothing line:

#1: Karen Lee, founder of Leze Apparel Inc.:

We chatted with with Karen, founder of Leze Apparel Inc. ($45K/month). In our interview, Karen says:

After crowdfunding US$250,000, we realized that other people wanted to wear pajamas in public, too.

Additionally:

Time blocking my life has been my secret to avoiding burnout and protecting my rest. It can be tempting to keep working because you have that flexibility. Make restoration a priority. No, you, no business, right?

Further:

Whatever you don't know, somebody out there does. Humble yourself to how little you know, and have the willingness to ask. You will grow exponentially when you are shameless in learning.

article

Read the full interview ➜

#2: Christina DuVarney, founder of Beautiful Disaster:

We chatted with with Christina, founder of Beautiful Disaster ($600K/month). In our interview, Christina says:

Being able to make a positive impact on someone makes all the hard work worth it!

Additionally:

Procrastination is the enemy, there will always be reasons to wait and all of a sudden years will go by.

Further:

The difference between what we have done with Beautiful Disaster and what so many other companies have tried to do is that we never gave up when things got tough.

article

Read the full interview ➜

#3: Christina DuVarney, founder of Beautiful Disaster:

We chatted with with Christina, founder of Beautiful Disaster ($600K/month). In our interview, Christina says:

Start right where you are. You do NOT need to have everything ready and all of your proverbial ducks in a row to get started!

article

Read the full interview ➜

#4: Kristi Soomer, founder of Encircled:

We chatted with with Kristi, founder of Encircled ($200K/month). In our interview, Kristi says:

Early in my career, I worked for a home security provider, and I remember the CEO once saying that it costs 10-20x less to retain a customer than to get a new one. That has always stuck with me.

article

Read the full interview ➜

#5: Brigitte Shamy, founder of SexyModest.com:

We chatted with with Brigitte, founder of SexyModest.com ($500K/month). In our interview, Brigitte says:

We know there are a million clothing options for women out there, but we are sure none of them will love you as we will. We want you to be stunning, be modest, be comfy, be YOU!

article

Read the full interview ➜

#6: Susan Costanza, founder of Sleeves 2 Go:

We chatted with with Susan, founder of Sleeves 2 Go ($2.3K/month). In our interview, Susan says:

What I learned is that, no matter what you are selling, do it with integrity, believe in your product or what you are doing wholeheartedly, work hard and work smart!

article

Read the full interview ➜

#7: Susie Q Aranda, founder of Garage Gym Barbell Apparel:

We chatted with with Susie, founder of Garage Gym Barbell Apparel ($7K/month). In our interview, Susie says:

Start small with what you have and grow at a pace that allows you to be ready for bigger things to come.

article

Read the full interview ➜

#8: Natalie Matthews , founder of Height Of Fashion:

We chatted with with Natalie, founder of Height Of Fashion ($25K/month). In our interview, Natalie says:

Being 6’3 and frustrated AF with the lack of fashionable options available to me, I always wanted to start my own clothing label from a young age.

Additionally:

I had also transitioned from being an Instagramer to an online retail brand almost overnight.

Further:

Find like minded individuals or business owners going through the same journey – it helps you learn, support and bounce ideas off each other.

article

Read the full interview ➜

Want to start a women's clothing line?

See our full guide ➜