Backstage Rock Shop

How I Started A $150K/Month Business Selling Rock Bands Official Merchandise

June 19th, 2020
Matti Lehtonen
$185K
revenue/mo
4
Founders
5
Employees
Backstage Rock Shop
from Tampere, Finland
started September 2011
$185,000
revenue/mo
4
Founders
5
Employees
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Hello! Who are you and what business did you start?

Hey! My name is Matti Lehtonen and I am the MD and founder of Backstage Rock Shop, a company that takes care of more than 30 official band merchandise webshops for rock and metal bands such as Nightwish. Our main products are t-shirts, hoodies, and caps and we sell basically everything you can think of from shoes to coffees and from vinyl to jewelries - Whatever suits the artist the best. A factor that sets us apart from our competitors is our wide range of exclusive items.

We sell our products worldwide, in 2019 to well over 80 countries. Our main territories are Finland, The United States, Germany, and the UK. We ship annually around 50,000 webshop orders and we also take care of live sales to most of our artists, well over 400 live shows annually from small venues to arenas. We have been nominated three times as “the consumer service of the year” in Finnish Music & Media Industry Awards Gala. We are the largest band merchandise vendor in Finland with a growing number of artists coming to our roster each year.

When we started back in 2011 our annual revenue was around $150,000 and since those days we’ve come a long way as we’ve got...

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