American Blossom Linens

How I Grew My "Made In The USA" Bedding Brand To $600K/Year

February 20th, 2022
Janet Wischnia
$50K
revenue/mo
1
Founders
3
Employees
American Blossom ...
from Thomaston, GA, USA
started January 2019
$50,000
revenue/mo
1
Founders
3
Employees
market size
$26.1B
avg revenue (monthly)
$1.74M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Shopify, Slack, Klaviyo
time investment
Full time
pros & cons
35 Pros & Cons
tips
14 Tips
Discover what tools recommends to grow your business!
platform
email
reviews
social media
productivity
advertising
design
stock images
Discover what books Janet recommends to grow your business!
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Hello! Who are you and what business did you start?

I am Janet Wischnia and I am the founder of American Blossom Linens a direct-to-consumer brand of bedding made completely in the USA from USA grown cotton. Our flagship product is our classic made in USA organic cotton natural sheet set and we sell online in the USA to people interested in quality sustainable products.

Our family business, called ATD-AMERICAN Co was started in 1931 by my grandfather and I have been working in the business for 40 years. He started with one retail linen store in the downtown area of Philadelphia and we have grown to be one of the largest manufacturers of bedding in the USA and we are the oldest. Although we started as a retail store which was eventually closed, we became the go-to USA bedding company supplying the healthcare, hospitality, and government markets. In 2019 I decided to take us back to our roots and start a retail brand.

We started right before the COVID 19 pandemic started which we thought was going to make the growth trajectory very hard but much to our surprise we grew our sales by 400% in 2020 and have continued to grow...

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