7 Online Retail Store Business Success Stories [2024]
Starting an online retail store is straightforward. All you need is a computer, a domain, and a web hosting service. Then, determine a niche for your online store, and conduct product research before listing products.
You can start your online store based on a drop shipping business model or list your self-made products in your online store.
Here are some real life success stories of starting a online retail store :
1. Hagan Ski ($1.08M/year)
After growing up in a flat region of Minnesota, the founder developed a passion for skiing and an admiration for brands that focused on quality and specialty products. Years later, after a career in the military and coaching endurance athletes, he combined his love for skiing with business and launched Hagan Ski Mountaineering, a company dedicated exclusively to backcountry ski touring. With a focus on performance and durability, Hagan has gained recognition and seen 50% annual growth in recent years, appealing to both devoted backcountry skiers and specialty retailers.
How much they make: $1.08M/year
How much did it cost to start: $10K
Current team size: 1
Hagan is a ski mountaineering gear company that has 50% annual growth and focuses solely on backcountry ski touring, resulting in the world’s widest selection of mountaineering skis.
2. On Cloud Faith ($60K/year)
Jonathan Waldmann, his then-girlfriend Ilona, and her mother Sonja started their business in 2012, initially selling handmade Gimp bracelets and headbands on Etsy. They later transitioned to crystalized wedding apparel and eventually expanded their product categories to include travel shirts, party shirts, bridal shirts, and engagement shirts. They have made an impressive $7.2 million in sales since their inception with a starting investment of $5,000.
How much they make: $60K/year
How much did it cost to start: $5K
Current team size: 11
This case study follows the story of a successful online business that has made 7.2 million dollars in sales since 2012, with profits of around 30-45%, and the founders share insights on lessons learned and tools used.
So... can you actually make money with a online retail store ?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Countryside Amish Furniture ($3M/year)
Mel Stutzman, the founder of Countryside Amish Furniture, came up with the idea for his business by combining his furniture expertise, Amish business connections, and entrepreneurial ambitions. After experiencing setbacks with previous furniture companies, he realized the importance of being conveniently accessible to target markets and decided to create a digitally-based operation that could sell throughout the country. Today, Countryside Amish Furniture generates millions in sales by partnering with Amish artisans to offer thousands of made-to-order furniture options to buyers across the continental US.
How much they make: $3M/year
How much did it cost to start: $120K
Current team size: 0
Countryside Amish Furniture is a highly successful e-commerce retailer generating millions in sales annually by partnering with Amish artisans to offer thousands of made-to-order, high-quality wooden furniture options and prioritizing customer communication and SEO strategy.
4. Patagonia ($750M/year)
How much they make: $750M/year
Current team size:
Discover the philosophy behind clothing brand Patagonia's success, from its start producing climbing gear to its unique approach to business and leadership, with a focus on profit.
So... can you actually make money with a online retail store ?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
