Deivee

How I Started A $11K/Month Yoga-Inspired Clothing, Mats And Accessories Brand

July 12th, 2020
Darshan M
Founder, Deivee
$11K
revenue/mo
2
Founders
0
Employees
Deivee
from Bengaluru, Karnataka, India
started
$11,000
revenue/mo
2
Founders
0
Employees
market size
$88.2B
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
content-library
best tools
Twitter, Klaviyo, YouTube
time investment
Full time
pros & cons
35 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
email
social media
Discover what books Darshan recommends to grow your business!
Want more updates on Deivee? Check out these stories:

Hello! Who are you and what business did you start?

Hello, I am Darshan M the founder of an organic sustainable yoga lifestyle brand Deivee. Deivee makes organic and fairtrade yoga-inspired clothing, yoga mats, and accessories.

Our flagship products are Yoga Kurti (a typical Indian top for women), copper water bottles, and Organic Biodegradable Yoga Mats.

We started off by making just 500,000 Indian Rupees (INR) in our first financial year ($7K). We scaled to 5.5M INR ($73K) in the second year and last year we did 120M INR ($1.6M).

We are not a very well funded start-up and our growth was quite impressive in such a price-conscious market given our products were premium and handwoven.

how-i-started-a-11k-month-yoga-inspired-clothing-mats-and-accessories-brand

What's your backstory and how did you come up with the idea?

I have been in the...

Sorry, you need to login and/or become a member to view the rest of this content.

Want to start a rug business? Learn more ➜