VUES

How We Started An Eyewear And Sunglasses Ecommerce From South Africa

April 3rd, 2021
Jaxx Tshabalala
Founder, VUES
$3.35K
revenue/mo
2
Founders
4
Employees
VUES
from Johannesburg South, South Africa
started July 2017
$3,352
revenue/mo
2
Founders
4
Employees
market size
$118B
avg revenue (monthly)
$40.8K
starting costs
$18.9K
gross margin
43%
time to build
180 days
average product price
$196
growth channels
Word of mouth
business model
subscription
best tools
Instagram, Shopify, MailChimp
time investment
Full time
pros & cons
24 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
social media
Discover what books Jaxx recommends to grow your business!
Want more updates on VUES? Check out these stories:

Note: This business is no longer running. It was started in 2017 and ended in 2024. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

Hi guys, I am Mosiuwa Tshabalala informally known as Jaxx. I run an e-commerce eyewear retailer called VUES which has been operating primarily in South Africa for about 3 years now.

Our flagship product is a pair of glasses called the “Glass House” which is a yellow gemstone wayfarer design that is so striking and unique that it’s difficult to not compliment it every time you see it.

At VUES we think of our customers as daring individuals who are not afraid to stand out and strike an unconventional image. We don’t segment our market by age so anyone is free to wear our frames as long as they're daring enough to try it. We plan to pivot it to a more technologically inclined product and eventually build the “Fitbit of your eyes”, a concept unique to VUES.

Our business has managed to grow its customer base ratio to 1:7361 compared to the private Optometrist’s customer base ratio of 1:4500. Our ability to capture the attention of the South African eyewear market is due to our organic online community-building strategy.

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