How We Started An Eyewear And Sunglasses Ecommerce From South Africa
Note: This business is no longer running. It was started in 2017 and ended in 2024. Reason for closure: Shut down.
Hello! Who are you and what business did you start?
Hi guys, I am Mosiuwa Tshabalala informally known as Jaxx. I run an e-commerce eyewear retailer called VUES which has been operating primarily in South Africa for about 3 years now.
Our flagship product is a pair of glasses called the “Glass House” which is a yellow gemstone wayfarer design that is so striking and unique that it’s difficult to not compliment it every time you see it.
At VUES we think of our customers as daring individuals who are not afraid to stand out and strike an unconventional image. We don’t segment our market by age so anyone is free to wear our frames as long as they're daring enough to try it. We plan to pivot it to a more technologically inclined product and eventually build the “Fitbit of your eyes”, a concept unique to VUES.
Our business has managed to grow its customer base ratio to 1:7361 compared to the private Optometrist’s customer base ratio of 1:4500. Our ability to capture the attention of the South African eyewear market is due to our organic online community-building strategy.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
