Start A Sex Toys Business - Business Ideas
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
The sex toy industry is growing rapidly, and there's no sign of this slowing down.
The reasons for this growth are varied. The rise of social media has made it easier to find out about new products and services, which has given companies greater access to their customer base and helped them grow their businesses. More people are also getting comfortable with buying things online; not only does this make it easier for them to shop in private, but it also helps them avoid embarrassment if they're nervous about their purchases being seen by other customers while they're waiting in line at a store.
The industry itself is changing as well: companies are offering more variety than ever before, which means that there's something for everyone—even those who might not have considered themselves interested in this sort of thing before now can find something that suits their needs perfectly!
There are already individuals who made it big in this industry and these stories are the proof of their success.
Starting a sex toys business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell sex toys, or selling sex toys online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a sex toys business ➜
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Employee & Freelancer Expenses |
$151 |
$352 |
|
Website Costs |
$223 |
$7,215 |
|
Business Formation Fees |
$5,600 |
$20,400 |
|
Equipment & Supply Expenses |
$66 |
$700 |
|
Retail Business Expenses |
$1,250 |
$11,650 |
|
Inventory Expenses |
$350 |
$14,750 |
|
Software Expenses |
$162 |
$3,094 |
|
Advertising & Marketing Costs |
$75 |
$5,286 |
|
Total Startup Costs |
$7,877 |
$70,447 |
Case Studies
•
$2.4K/mo
•
$2K/mo
•
$125K/mo
•
$500/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
Goop |
goop.com/wellness-shop/c/ |
20,816 |
|
|
Adam & Eve Retail |
adamandevefranchise.com |
21,797 |
|
|
Adam & Eve |
adameve.com |
25,409 |
|
|
FEELUNIQUE |
feelunique.com |
26,861 |
|
|
LoveHoney |
lovehoney.com/ |
44,090 |
|
|
Love Honey |
lovehoney.com |
49,128 |
|
|
Swingers Lifestyle Community |
swinglifestyle.com |
52,353 |
|
|
CurrentBody |
currentbody.com |
63,835 |
|
|
Shop EdenFantasys Adult Store |
edenfantasys.com |
74,261 |
|
|
Rexxx Porn Search Engine · Relevant XXX |
rexxx.org |
88,734 |
|
|
PinkCherry.com |
pinkcherry.com |
91,161 |
Pros & Cons
| Pros | Description |
|---|---|
|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
|
Meaningful business connections |
You never know who you will meet as a sex toys business. This could be the start of an incredible business opportunity! |
|
Easy to encourage "impulse buy" |
In the sex toys business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer. |
|
Unlimited income potential |
With starting a sex toys business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make. |
|
Amazing perks and discounts |
Working in the sex toys business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts. |
|
Predictable income stream |
Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless! |
| Cons | Description |
|---|---|
|
Motivation of employees |
If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
|
Longer Sales Process |
A sex toys business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
|
Low margins |
The gross margins for your sex toys business are typically around 25%, which can make it more challenging to incur new expenses and maintain profitability. |
|
High employee turnover |
In the sex toys business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
|
Taxes |
As a sex toys business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
|
Niche Market |
A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
Marketing Ideas
-
1
Direct Sales
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
-
2
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
-
3
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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