Business Idea

Start A Sex Toys Business

About

Starting a sex toys business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sex toys, or selling sex toys online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a sex toys business ➜

Key stats

market size
$29B
revenue (monthly)
$63.7K
starting costs
$35.3K
gross margin
25%
avg product price
$10
time to build
9 months
growth
Word of mouth
business model
E-Commerce
time investment
Full time

About

Starting a sex toys business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sex toys, or selling sex toys online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a sex toys business ➜

Key stats

market size
$29B
revenue (monthly)
$63.7K
starting costs
$35.3K
gross margin
25%
avg product price
$10

 

time to build
9 months
growth
Word of mouth
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $223 $7,215
Business Formation Fees $5,600 $20,400
Equipment & Supply Expenses $66 $700
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $5,286
Total Startup Costs $7,877 $70,447

Successful Businesses

Business URL Rank
Adam & Eve adameve.com #25,409
FEELUNIQUE feelunique.com #26,861
Love Honey lovehoney.com #49,128
Swingers Lifestyle Community swinglifestyle.com #52,353
CurrentBody currentbody.com #63,835
Shop EdenFantasys Adult Store edenfantasys.com #74,261
Rexxx Porn Search Engine · Relevant XXX rexxx.org #88,734
PinkCherry.com pinkcherry.com #91,161
maude getmaude.com #93,137
Liberator.com liberator.com #100,453
Betty's Toy Box bettystoybox.com #105,954

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet as a sex toys business. This could be the start of an incredible business opportunity!
Easy to encourage "impulse buy" In the sex toys business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Unlimited income potential With starting a sex toys business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Amazing perks and discounts Working in the sex toys business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Predictable income stream Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A sex toys business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your sex toys business are typically around 25%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the sex toys business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a sex toys business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.