Business Idea

Start A Sex Toys Business

About

Starting a sex toys business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sex toys, or selling sex toys online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a sex toys business ➜

Key stats

market size
$29B
revenue (monthly)
$63.7K
starting costs
$44.3K
gross margin
25%
avg product price
$10
time to build
9 months
growth
SEO
business model
E-Commerce
time investment
Side project

About

Starting a sex toys business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sex toys, or selling sex toys online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a sex toys business ➜

Key stats

market size
$29B
revenue (monthly)
$63.7K
starting costs
$44.3K
gross margin
25%
avg product price
$10

 

time to build
9 months
growth
SEO
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $10 $2,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $5,286
Other Expenses $0 $800
Total Startup Costs $8,229 $76,230

Successful Businesses

Business URL Rank
Literotica literotica.com #8,349
Adam & Eve adameve.com #25,409
Love Honey lovehoney.com #49,128
Swingers Lifestyle Community swinglifestyle.com #52,353
Shop EdenFantasys Adult Store edenfantasys.com #74,261
Fux.com fux.com #83,737
Rexxx Porn Search Engine · Relevant XXX rexxx.org #88,734
PinkCherry.com pinkcherry.com #91,161
Liberator.com liberator.com #100,453
Betty's Toy Box bettystoybox.com #105,954
University of Puget Sound pugetsound.edu #107,743

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet as a sex toys business. This could be the start of an incredible business opportunity!
Easy to encourage "impulse buy" In the sex toys business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Unlimited income potential With starting a sex toys business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Amazing perks and discounts Working in the sex toys business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Predictable income stream Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A sex toys business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your sex toys business are typically around 25%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the sex toys business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a sex toys business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.

    Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to sex toys business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜