24 Men's Clothing Line Success Stories [2024]

Updated: February 16th, 2024
Start A Men's Clothing Line

Men’s fashion is an increasingly popular niche. Market research has revealed that the growth of the menswear market has outpaced that of the women’s market.

The market growth is likely credited to a cultural shift as more men focus on their appearances than before.

If you want to start a men-focused fashion line, 2024 presents the best opportunity. Men’s wear offers a wide variety of products, which increases the growth potential. To start a men’s clothing line, start by thinking about your clothing brand’s identity.

Then, identify the target market and understand what the customers want. The success of your men’s clothing brand depends on your marketing strategy.

You can reach a wider market with a mix of online and traditional marketing strategies.

Here are some real life success stories of starting a men's clothing line:

1. I Love Ugly ($3.6M/year)

Valentin Ozich, the Founder of I Love Ugly, started the men's premium streetwear brand in 2008 with zero experience in business or fashion. He identified a gap in the market for high quality, affordable streetwear catered to men and sold primarily online. Despite setbacks and his lack of skills at the beginning, Ozich was determined to succeed and turned his idea into a multi-million dollar business.

How much they make: $3.6M/year
Current team size: 20

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How I Started $3.6M New Zealand Fashion Brand I Love Ugly

This case study showcases how Valentin Ozich built an online menswear brand, I Love Ugly, from scratch with a clear vision of creating premium streetwear catered to men that's affordable and sold primarily online, with some products selling upwards of 50,000 units/pieces globally and still remain some of the strongest sellers today.

About
Valentin started I Love Ugly over 15 years ago
Revenue
Valentin grew the business to $300K/month
Read by 19,094 founders

2. Bad Ass Work Gear ($180K/year)

Paul Chittenden, the founder of Bad Ass Work Gear, came up with the idea for his business while working in the oil and gas industry. He realized that there was a need for tough, heavy-duty bags that could withstand the harsh conditions of the job. After experiencing the lack of durability in traditional bags, he decided to create his own line of work gear that would last longer than competitors' products. With initial growth driven by word of mouth, Bad Ass Work Gear has become a go-to brand for blue-collar workers in various industries.

How much they make: $180K/year
Current team size: 1

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How I Started A Heavy Duty Work Gear Brand After Working On An Oil Rig

A former oil rig worker founded Bad Ass Work Gear to create heavy duty work gear that can withstand the harsh environments of the oil and gas industry, diversifying into firefighter gear as well, with 2018 and 2019 averaging about $15,000 per month in revenue.

About
Paul started Bad Ass Work Gear over 11 years ago
Revenue
Paul grew the business to $15K/month
Read by 14,527 founders

So... can you actually make money with a men's clothing line?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. RomperJack ($720K/year)

RomperJack founder, Justin Clark, came up with the idea for his men's romper business after seeing the explosive success of a Kickstarter campaign for men's rompers. Recognizing the lack of competition and the potential for product-market fit, Justin quickly gathered funding and launched RomperJack, which has since grown to generate $60k per month in sales. Through strategic marketing on platforms like Facebook and Instagram, RomperJack has been able to attract and retain customers, solidifying its presence in the market.

How much they make: $720K/year
Current team size: 1

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How I Started A $60K/Month Business Selling Male Rompers

RomperJack is a men's apparel company that sells men’s rompers and jumpsuits and has averaged 60% month-to-month growth in 2019, with 45,000 monthly visitors, a 2.4% conversion rate, 15,000 email subscribers, and a 24% return customer rate.

About
Justin started RomperJack over 6 years ago
Revenue
Justin grew the business to $60K/month
Read by 9,762 founders

4. Boystrous ($1.8K/year)

Anastasia Osindero, a designer, launched her menswear brand, Boystrous, during the COVID-19 lockdown in August 2020. Inspired by her partner's desire for a consistent men's clothing store, she created graphic t-shirts using her design skills and printed them at home. With popular designs and the support of influencers such as Josh Denzel, Boystrous quickly gained attention and success.

How much they make: $1.8K/year
How much did it cost to start: $126
Current team size: 0

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Launching A Menswear Brand During COVID Lockdown

Boystrous is a rising menswear brand launched during the pandemic, which commenced with an assortment of graphic t-shirts attracting worldwide influencers and an impressive 90% traffic increase on social media platforms through using a paid advertisement strategy.

About
Anastasia started Boystrous over 3 years ago
Revenue
Anastasia grew the business to $150/month
Costs
It cost Anastasia $126 to start the business
Read by 7,204 founders

So... can you actually make money with a men's clothing line?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Lawrence Hunt ($240K/year)

Jeff Schattner, the founder of Lawrence Hunt Fashion, came up with the idea for his business when he was sweating uncomfortably at a friend's outdoor wedding and couldn't find a dress shirt that combined both professional and performance wear. After extensively researching the market and experimenting with prototypes, he launched Lawrence Hunt Fashion in 2016. Since then, the company has steadily grown, reaching over $20,000 per month in revenue, and has attracted endorsements from professional athletes like James McCann and Sterling Shepard.

How much they make: $240K/year
Current team size: 2

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How I Launched A $20K/Month Sweat-Free Dress Shirts Brand

Lawrence Hunt Fashion uses a balance of performance and professional wear to create sweat-wicking dress shirts, reaching $20,000/month in revenue in 2019 and expanding into corporate apparel and a membership program in 2020.

About
Jeff started Lawrence Hunt about 8 years ago
Revenue
Jeff grew the business to $20K/month
Read by 8,127 founders

6. Crooked Branch Studio ($30K/year)

Paul Kaster, the founder of Crooked Branch Studio and Carbon Cravat, came up with the idea for his business in 2015 when he received a wooden bow tie as a gift. Dissatisfied with the execution, he believed he could make a better one and started experimenting with designs. After successfully selling a few wooden bow ties on Etsy, he launched a Kickstarter campaign at the age of 16 to refine his design and gain publicity. Since then, he has expanded his business and now earns a passive income of around $1000 per month with minimal upkeep.

How much they make: $30K/year
Current team size: 0

article

How I Started A Passive Income Business Online At 16 Years Old

Crooked Branch Studio owner, Paul Kaster, shares how he turned a handcrafted wooden bow tie business into a self-running income stream that generates $1000/month in profit with minimal upkeep through outsourcing and diversifying revenue.

About
Paul started Crooked Branch Studio about 8 years ago
Revenue
Paul grew the business to $2.5K/month
Read by 6,519 founders

So... can you actually make money with a men's clothing line?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Million Dollar Collar ($480K/year)

Rob Kessler came up with the idea for Million Dollar Collar after being disappointed with the way his shirt looked in his wedding photos. He started cutting open dress shirts and testing materials until he developed a material that could handle the heat of dry-cleaning and be permanently installed in dress shirts. Through trial and error and feedback from customers, Kessler perfected the design and launched the business in January 2016, eventually using YouTube fashion influencers and targeted advertising to attract and retain customers.

How much they make: $480K/year
How much did it cost to start: $100K
Current team size: 0

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How Rob Kessler Invented A Permanent Collar Stay for Dress Shirts

Rob Kessler, co-founder of Million Dollar Collar, invented the world's first permanently installed placket stay for dress shirts that has already helped people in 100 countries upgrade 200,000 of their own dress shirts, with aims of changing the dress shirt industry as a whole.

About
Rob started Million Dollar Collar almost 11 years ago
Revenue
Rob grew the business to $40K/month
Costs
It cost Rob $100000 to start the business
Read by 6,623 founders

8. DULO ($14.8K/year)

DULO founders Julian and Marin were inspired by companies in the US that created formal wear from performance fabrics. Frustrated by shipping costs and import duties, they decided to create their own dress shirts using Bulgaria's expertise in tailoring and manufacturing, launching their webshop in November 2017.

How much they make: $14.8K/year
Current team size: 0

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Creating A New Type of Dress Shirt And Launching From Amsterdam

DULO founders Julian and Marin bootstrapped their dress shirt business and launched in November 2017, with their biggest driver of sales being personal interactions and word-of-mouth, attracting customers with a return rate of 0%, and plans including increasing Facebook Ads.

About
Julian started DULO over 6 years ago
Revenue
Julian grew the business to $1.23K/month
Read by 5,445 founders

9. Butter Cloth ($6M/year)

How much they make: $6M/year
Current team size:

Buttercloth: Quitting a full-time job to start a $6M/year clothing brand

A founder's journey from partnering with Metta World Peace, getting funding on Shark Tank, and overcoming an uncomfortable problem, leading their clothing company Buttercloth to $6 million in sales.

Revenue
They grew the business to $500K/month
Read by 544 founders

10. Voonik ($34.2M/year)

Navaneetha Krishnan and Sujayath Ali founded Voonik to revolutionize the fashion shopping experience in India. With over 1 million downloads and a million transactions per month, their app caters to both men and women, offering customized clothing options based on physique, personality, lifestyle, and budget.

How much they make: $34.2M/year
Current team size: 210

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Voonik - Personalizing The Shopping Experience More Than Ever

Voonik- India's fastest-growing fashion shopping app, offers a personalized shopping experience for women with over 1M downloads, more than a million transactions completed each month and desktop website launched in March 2013.

About
They started Voonik about 11 years ago
Revenue
They grew the business to $2.85M/month
Read by 791 founders

11. Chubbies ($44.1M/year)

Skilled in the art of producing and marketing clothing, Tom Montgomery, Preston Rutherford, Hency, and Ranier Castillo started menswear brand Chubbies in 2011. Since its founding, the brand has experienced exponential growth, increasing its net sales from $2.4 million in 2012 to an impressive $44.1 million in 2020. Learn more about their success story on Medium.

How much they make: $44.1M/year
Current team size: 110

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Chubbies: The Success Story of Shorts with Unique Design

Men's clothing brand Chubbies has experienced impressive growth, increasing its net sales from $2.4 million to $44.1 million since 2012, thanks in part to the founders' skills in production and marketing.

About
Hency, started Chubbies about 13 years ago
Revenue
Hency, grew the business to $3.68M/month
Read by 709 founders

12. Portland Gear ($1.44M/year)

After building a strong and engaged community on Instagram, Marcus Harvey saw an opportunity to create a brand that resonated with Portland residents. Leveraging his background in garment design and branding, he launched Portland Gear on Black Friday in 2014, aiming to provide quality menswear items and accessories that foster a sense of community in the city.

How much they make: $1.44M/year
How much did it cost to start: $500
Current team size: 15

article

How to Start a Clothing Line (and Make 7 Figures a Year)

This case study showcases how Portland Gear founder Marcus Harvey leveraged his Instagram community to build a successful retail clothing store offering quality menswear items and accessories.

About
They started Portland Gear over 9 years ago
Revenue
They grew the business to $120K/month
Costs
It cost $500 to start the business
Read by 808 founders

13. Urbanity Shop ($1.22M/year)

How much they make: $1.22M/year
Current team size: 7

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Opening A $102K/Month Boutique Business

This case study showcases an entrepreneur who created a thriving boutique store for both men's and women's clothing, footwear, and accessories, with renowned brands such as Nike, Billionaire Boys Club, and Herschel available under one roof.

About
They started Urbanity Shop about 14 years ago
Revenue
They grew the business to $102K/month
Read by 727 founders

14. Lunya ($25M/year)

Ashley Merrill, the founder and CEO of Lunya, came up with the idea for her upscale sleepwear company in 2012, focusing on using upscale materials and emphasizing body-flattering cuts for both men and women. Since its launch, Lunya has seen impressive growth, with a year-over-year increase of 500%. Listen to the full podcast on storybehindthebrand.libsyn.com to learn more about Lunya's success.

How much they make: $25M/year
How much did it cost to start: $50K
Current team size: 61

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Marketing Breakdown: How Lunya Achieved $25M Revenue

Lunya, an upscale sleepwear company founded by Ashley Merrill, has grown Year over Year by an incredible 500%, offering stylish and comfortable sleepwear and rest wear for both men and women.

About
They started Lunya over 11 years ago
Revenue
They grew the business to $2.08M/month
Costs
It cost $50000 to start the business
Read by 786 founders

15. Be Kind Apparel ($5.4K/year)

to look. We wanted it to be clean, simple, and user-friendly. We wanted our logo to be prominent and for customers to easily navigate through the different product options. It took us about a week to design and build the website, and we made sure to include high-quality product photos to showcase our clothing.

How much they make: $5.4K/year
How much did it cost to start: $3.6K
Current team size: 1

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On Launching An Apparel Brand With A Positive Message

Be Kind Apparel is an ethical and sustainable Irish leisurewear brand that focuses on spreading kindness and supporting mental health, selling tee shirts, hoodies, and sweatshirts in a variety of colors and sizes with recycled materials being used in production and 5% of profits donated to local charities, making a profit of 450 euros per month.

About
Gregg started Be Kind Apparel over 1 year ago
Revenue
Gregg grew the business to $450/month
Costs
It cost Gregg $3600 to start the business
Read by 1,831 founders

16. MealSurfers ($60K/year)

How much they make: $60K/year
Current team size:

Graduating and Raising $15,000 for a New Clothing Brand

This case study highlights how a men's apparel company founded by Paul in California successfully raised $15,000 through Kickstarter.

Revenue
They grew the business to $5K/month
Read by 1,014 founders

17. MuskOx ($360K/year)

Brad Hoos, founder of MuskOx, came up with the idea for his men's clothing line by realizing that men needed more thoughtful gear to simplify their lives. He sought out the expertise of a designer and together they created high-quality, functional clothing that is fitting for everyday adventures. Since their launch, MuskOx has grown a significantly supportive customer base and has developed partnerships to support wildlife conservation.

How much they make: $360K/year
How much did it cost to start: $50K
Current team size: 4

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How We Started A $10K/Month Men's Outdoor Apparel Brand

MuskOx, a men's outdoor apparel brand created in 2019, has gained a supportive customer base and already generated $10k in monthly revenue, offering quality gear for everyday adventure that is designed to last.

About
Bradley started MuskOx over 4 years ago
Revenue
Bradley grew the business to $30K/month
Costs
It cost Bradley $50000 to start the business
Read by 8,278 founders

18. FLXCUF ($24K/year)

Jay Fuller came up with the idea for FLXCUF while working behind a bar and constantly struggling with his shirt sleeves rolling down. He initially tried using rubber bands as a temporary fix but realized there could be a better solution. Inspired by the concept of a flex collar in a Van Heusen shirt, Jay came up with the idea for flexible shirt cuffs that expand as they go up the arm.

How much they make: $24K/year
How much did it cost to start: $2K
Current team size: 0

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How I Launched A $2K/Month Solution That Holds Shirt Sleeves

FLXCUF, a dress shirt sleeve solution designed to hold up sleeves in one fold, has seen sales growth since its launch 3 years ago, and has secured placement in two boutique retailers, all while using influencer marketing and cross-promoting to maximize collaborations.

About
Rob started FLXCUF over 6 years ago
Revenue
Rob grew the business to $2K/month
Costs
It cost Rob $2000 to start the business
Read by 6,198 founders

19. Under Armour ($5.7B/year)

How much they make: $5.7B/year
Current team size: 10136

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Kevin Plank started Under Armour in his grandmother’s basement

Under Armour, the American sports equipment and sports apparel manufacturing company, started from scratch in 1996 with an initial product of a synthetic base layer that wicks away sweat, and has since expanded their range to include football, cross-training, and running shoes, with 2019 revenues of $5.27 billion.

About
They started Under Armour about 28 years ago
Revenue
They grew the business to $475M/month
Read by 857 founders

20. Bonobos ($150M/year)

How much they make: $150M/year
Current team size: 503

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The Bonobos Model: Lessons on Building a $300MM D2C Brand

Bonobos, a unique men's clothing brand founded by Brian Spaly and Andy Dunn, was acquired by Walmart for $310 million after Dunn invested his 401k money to launch the website and secure a round of angel funding from venture capitalists and Stanford professors.

About
Brian started Bonobos about 17 years ago
Revenue
Brian grew the business to $12.5M/month
Read by 471 founders