17 Men's Clothing Line Success Stories [2022]

17 Men's Clothing Line Success Stories [2022]
Start A Men's Clothing Line

Men’s fashion is an increasingly popular niche. Market research has revealed that the growth of the menswear market has outpaced that of the women’s market.

The market growth is likely credited to a cultural shift as more men focus on their appearances than before.

If you want to start a men-focused fashion line, 2022 presents the best opportunity. Men’s wear offers a wide variety of products, which increases the growth potential. To start a men’s clothing line, start by thinking about your clothing brand's identity.

Then, identify the target market and understand what the customers want. The success of your men’s clothing brand depends on your marketing strategy.

You can reach a wider market with a mix of online and traditional marketing strategies.

Here are some real life success stories of starting a men's clothing line:

1. I Love Ugly ($3.6M/year)

Valentin Ozich (from Auckland, Auckland, New Zealand) started I Love Ugly almost 14 years ago.

Revenue
$300K / month
Team
1 founders / 20 employees
Location
Auckland, Auckland, New Zealand

Case Study

My name is Valentin Ozich. I'm the Founder and Creative Director of the men's premium streetwear brand; I Love Ugly.

Despite a few setbacks along the way and despite my lack of skills when I first started out, I believe we are back on the path to hit that goal and are proof that with a bold dream, ambition and hard work anybody has the potential to turn an idea that began out of your bedroom into a multi-million dollar business.

how-i-started-3-6m-new-zealand-fashion-brand-i-love-ugly

2. Bad Ass Work Gear ($180K/year)

Paul Chittenden (from Houston, Texas, USA) started Bad Ass Work Gear about 10 years ago.

Revenue
$15K / month
Team
1 founders / 1 employees
Location
Houston, Texas, USA

Case Study

Hi, my name is Paul Chittenden, and I am the Founder of Bad Ass Work Gear. Our goal is to make work gear that lasts. Well, at least longer than our competitors. Let’s face it, the people we sell to are hard on their gear!

The oil and gas industry has its ups and downs. We were riding high when oil prices were up and companies were spending money on their employees. We dropped about 80% of revenue in the last downturn. 2018 and 2019 have been leveling off with more retail orders than corporate orders, averaging about $15,000 per month.

how-i-started-a-heavy-duty-work-gear-brand-after-working-on-an-oil-rig

3. RomperJack ($720K/year)

Justin Clark (from Los Angeles, California, USA) started RomperJack about 5 years ago.

Revenue
$60K / month
Team
3 founders / 1 employees
Location
Los Angeles, California, USA

Case Study

Hello, my name is Justin Clark, I’m 31 and I am the founder of RomperJack. RomperJack is a men’s apparel company that specifically sells men's rompers and jumpsuits. Our rompers are made from premium materials and designed to be perfectly fitted.

For those who are unfamiliar with a mens romper; it’s a button up shirt sewn into shorts and a jumpsuit is a button up shirt sewn into pants, like a fashionable onesie. Check out the pictures below….

how-i-started-a-60k-month-business-selling-male-rompers

4. Boystrous ($1.8K/year)

Anastasia Osindero (from London) started Boystrous about 2 years ago.

Revenue
$150 / month
Team
1 founders / 0 employees

Case Study

I’m Anastasia Osindero, and I’m a designer! I launched my menswear brand, Boystrous, in August 2020 during lockdown with a collection of graphic t-shirts sporting graphics I made and printed myself at home.

The most popular t-shirt has been the All Love t-shirt - quickly followed by the slogan t-shirts. The t-shirts drew the attention of men and women and even captured the interest of influencers such as Josh Denzel whom I have had the honor of gifting a t-shirt to.

launching-a-menswear-brand-during-covid-lockdown

5. Lawrence Hunt ($240K/year)

Jeff Schattner (from Detroit, Michigan, USA) started *Lawrence Hunt * over 6 years ago.

Revenue
$20K / month
Team
1 founders / 2 employees
Location
Detroit, Michigan, USA

Case Study

Hi, my name is Jeff Schattner and I am the founder of Lawrence Hunt Fashion, an innovative clothing tech start-up. We began in 2016 with our flagship sweat-wicking dress shirt. Our shirt is unlike any other dress shirt on the market in the way it takes the best properties of BOTH performance and professional wear and combines it in one shirt. We perfected the balance between the crisp and professional look of a traditional cotton dress shirt and the performance features of athletic-wear.

We applied for a utility patent for our dress shirt in 2016, and it was granted four years later. We’ve steadily grown over the past few years, while our patent was pending, adding new innovative shirts for various work or casual situations. We reached approximately $20,000+/month last year, and continue to grow into 2020.

how-i-launched-a-20k-month-sweat-free-dress-shirts-brand

6. Crooked Branch Studio ($30K/year)

Paul Kaster (from Kansas City, Missouri, USA) started Crooked Branch Studio over 6 years ago.

Revenue
$2.5K / month
Team
1 founders / 0 employees
Location
Kansas City, Missouri, USA

Case Study

Hi guys! My name is Paul Kaster and I’m the owner of Crooked Branch Studio. I started the business in 2016 making handcrafted wooden bow ties, but I’ve since expanded to carbon fiber bow ties under the sub-brand Carbon Cravat.

After outsourcing most of my day-to-day work to contractors around the United States, my business now consistently pulls in around $1000/mo in profit with minimal upkeep. If you’re interested in learning how to turn a labor-intensive business into a self-running income stream, I’ll be diving more into specifics later.

how-i-started-a-passive-income-business-online-at-16-years-old

7. Million Dollar Collar ($180K/year)

Rob Kessler (from Los Angeles, California, USA) started Million Dollar Collar over 9 years ago.

Revenue
$15K / month
Team
3 founders / 0 employees
Location
Los Angeles, California, USA

Case Study

I am Rob Kessler inventor and co-founder of Million Dollar Collar, the world’s first permanently installed placket stay.

Million Dollar Collar has already helped people in 100 countries upgrade 200,000 of their own dress shirts, and aims to change the dress shirt industry as a whole just like Non-Iron and Collar Stays did in the past.

how-rob-kessler-invented-a-permanent-collar-stay-for-dress-shirts

8. DULO ($14.8K/year)

Julian Samarjiev (from Amsterdam, North Holland, The Netherlands) started DULO almost 5 years ago.

Revenue
$1.23K / month
Team
2 founders / 0 employees
Location
Amsterdam, North Holland, The Netherlands

Case Study

Oh, hey there! My name is Julian and I am one half of the team behind DULO, where we make dress shirts from performance fabrics. Both me and my co-founder - Marin, are originally from Bulgaria, but currently based in Amsterdam.

After one year in product development mode, we opened our webshop - weardulo.com on the 1st of November, 2017.

creating-a-new-type-of-dress-shirt-and-launching-from-amsterdam

9. Butter Cloth ($6M/year)

Danh started Buttercloth after finding shirts to be uncomfortable. Went from partnering w/ Metta World Peace and getting into Shark Tank, to $6M in sales.

Revenue
$500K / month

Case Study

Danh started Buttercloth after finding shirts to be uncomfortable. Went from partnering w/ Metta World Peace and getting into Shark Tank, to $6M in sales.

10. Voonik ($34.2M/year)

Voonik is a men's & women's fashion eCommerce startup. Read more about Voonik Founders, Funding, Growth, Business Model, Revenue, and Company Profile.

Navaneetha Krishnan and Sujayath Ali (from Bengaluru, Karnataka, India) started Voonik over 9 years ago.

Revenue
$2.85M / month
Team
2 founders / 210 employees

Case Study
  • Voonik was founded by Navaneetha Krishnan and Sujayath Ali to customize the shopping experience for both men and women.
  • This is one of the fastest-growing fashion shopping apps for women in India, where you can purchase clothing that complements your physique, personality, lifestyle, and preferred spending limits.
  • Their app has received over 1M downloads and completes more than a million transactions each month.
  • This brand's first desktop website, Voonik.com, launched in March 2013.

article

Read the full story on startupnewsxp.blogspot.com ➜

11. Chubbies ($44.1M/year)

I’m really happy to have Erich Hellstrom on the show. Erich is a digital marketing strategist for Chubbies, a men’s short shorts brand with a huge cult following.

Erich is in charge of crafting the copy for Chubbies social, email, product and events. And even though Chubbies clothing isn’t reall…

Hency, Ranier Castillo, Preston Rutherford and Tom Montgomery (from Austin, TX, USA) started Chubbies over 11 years ago.

Revenue
$3.68M / month
Team
4 founders / 110 employees

Case Study
  • Founders Tom Montgomery, Preston Rutherford, Hency, and Ranier Castillo started this menswear brand called Chubbies in 2011.
  • They offer various items, including swimsuits, bathing suits, swim shorts, casual wear, and accessories for men.
  • The fact that the brand's founders were skilled at producing and marketing clothing played a crucial part in the brand's success.
  • Since Chubbies was founded, it has grown its net sales from $2.4 million in 2012 to $44.1 million in 2020.

article

Read the full story on medium.com ➜

12. Portland Gear ($1.44M/year)

Marcus Harvey (from Portland, Oregon, USA) started Portland Gear almost 8 years ago.

Revenue
$120K / month
Team
1 founders / 15 employees

Case Study
  • Marcus Harvey is the founder & owner of the Portland Gear.

  • He started a page on Instagram by the name of @portland page in 2013 out of his love for Portland. Marcus slowly managed to build a community of Portlanders and thought of leveraging this audience base.

  • He had a background in garment design & branding and decided to launch his brand Portland Gear on Black Friday of 2014.

  • The brand has now been established as a retail clothing store offering quality menswear items & accessories.

  • Marcus wants to create products and experiences that people actually want to use and share in order to foster a sense of community in this amazing city of Portland.

article

Read the full story on upflip.com ➜

13. Urbanity Shop ($1.22M/year)

Lee Smith (from Bellevue, Washington, USA) started Urbanity Shop almost 13 years ago.

Revenue
$102K / month
Team
1 founders / 7 employees

Case Study
  • Lee Smith is the founder of Urbanity, a contemporary boutique for men’s & women's clothing, footwear, and accessories.

  • Lee opened the first Urbanity store back in 2009 after graduating from college at the University of Idaho.

  • It is a locally operated store offering customers the opportunity to shop for stylish fashion items in a cozy and laid-back shopping environment

  • At Urbanity, people can find renowned brands like Daisy Street, Billionaire Boys Club, Jordan, Girl Dangerous Ice Cream, Nike, Herschel, and others in one store.

  • Urbanity plans to continue to grow year by year and offer the best and most exclusive brands in the country.

article

Watch the video on youtube.com ➜

14. Lunya ($25M/year)

Let's look at the steps Lunya took to build themselves from the ground up and create a wildly successful, customer-centric marketing strategy.

Ashley Merrill (from Santa Monica, California, USA) started Lunya almost 10 years ago.

Revenue
$2.08M / month
Team
1 founders / 61 employees

Case Study
  • Ashley Merrill is the dynamic founder and CEO of the upscale sleepwear company named Lunya.
  • The brand offers stylish sleepwear and rest wear for both men & women that spell out comfort in bold letters.
  • In 2012, she started working on her concept for a business based on upscale materials like cashmere and alpaca, never forgetting the comfort and strongly emphasizing body-flattering cuts.
  • Since its official launch, the company has grown YoY by 500%.

article

Listen to the full podcast on storybehindthebrand.libsyn.com ➜

15. Be Kind Apparel ($5.4K/year)

Gregg Frost (from Cork, Ireland) started Be Kind Apparel 4 months ago.

Revenue
$450 / month
Team
2 founders / 1 employees

Case Study

Hi guys, my name is Gregg and I’m an amateur artist. My brother Eric works in mental health supporting individuals to source employment and his wife Aga works for Deloitte as part of their audit administrative team.

They believe in our message of being kind to one another and leaving no one out. But they also know a quality product when they see one and are drawn to the fact that recycled materials are used in the manufacturing of our clothing. Finally, all of our clothing comes with the official Be Kind logo and our hoods and sweatshirts also carry that message on the sleeves. As it stands we’re making a profit of 450 euros per month.

on-launching-an-apparel-brand-with-a-positive-message

16. CDLP ($15.4M/year)

Andreas Palm, co-founder of high-end men’s underwear brand CDLP, has spent the four years since the brand was founded building up a team that was mostly made up employees from the brand’s Stockholm headquarters. But now that his entire team has been working from home for a month and a half, Palm said he’s realized there’s no reason he can’t recruit talent from all over the world.

Christian Larson and Andreas Palm (from Stockholm, Sweden) started *CDLP * over 6 years ago.

Revenue
$1.28M / month
Team
2 founders / 60 employees

Case Study

Andreas Palm and Christian Larson are the founders of CDLP, a design house of focused, luxury essentials within the categories of underwear, tops, swim, performance, and home.

In 2016, Christian Larson and Andreas Palm set out to reinvent men's underwear by developing a new line of products that were created with purpose and intention.

They try to provide with everything from softness and breathability to durability and shape retention. The brand looks to keep reinventing their products to give best results to their customers.

Since starting out with a variety of trunks and briefs, this business has grown to include socks and T-shirts.

article

Listen to the full podcast on play.acast.com ➜

17. MealSurfers ($60K/year)

Paul founded SPUDS, a men’s apparel company based in California. After many prototypes, they launched on Kickstarter and were able to raise $15,000.

Revenue
$5K / month

Case Study

Paul founded SPUDS, a men’s apparel company based in California. After many prototypes, they launched on Kickstarter and were able to raise $15,000.

Pat Walls,  Founder of Starter Story
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