Starting an outdoor apparel brand requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell outdoor apparel, or selling outdoor apparel online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start an outdoor apparel brand ➜
|Min Startup Costs||Max Startup Costs|
|Office Space Expenses||$0||$7,000|
|Employee & Freelancer Expenses||$151||$352|
|Business Formation Fees||$5,600||$20,400|
|Retail Business Expenses||$1,250||$11,650|
|Advertising & Marketing Costs||$75||$5,036|
|Equipment & Supply Expenses||$0||$500|
|Total Startup Costs||$7,811||$69,997|
|Sail Plein Air||sail.ca||#43,381|
|Black Diamond Equipment||blackdiamondequipment.com||#49,950|
|Flexibility||You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.|
|Meaningful business connections||You never know who you will meet as a outdoor apparel brand. This could be the start of an incredible business opportunity!|
|Easy to encourage "impulse buy"||In the outdoor apparel brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.|
|Control of workload||With starting an outdoor apparel brand, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.|
|Unlimited income potential||With starting an outdoor apparel brand there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.|
|Amazing perks and discounts||Working in the outdoor apparel brand comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.|
|Motivation of employees||If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.|
|Longer Sales Process||A outdoor apparel brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.|
|Low margins||The gross margins for your outdoor apparel brand are typically around 8%, which can make it more challenging to incur new expenses and maintain profitability.|
|High employee turnover||In the outdoor apparel brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.|
|Taxes||As a outdoor apparel brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.|
|Niche Market||A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.|
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.