Business Idea

Start An Outdoor Apparel Brand

About

Starting an outdoor apparel brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell outdoor apparel, or selling outdoor apparel online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an outdoor apparel brand ➜

Key stats

market size
$3.9B
revenue (monthly)
$5.99K
starting costs
$43.7K
gross margin
8%
avg product price
$3
time to build
10 months
growth
Email marketing
business model
E-Commerce
time investment
Side project

About

Starting an outdoor apparel brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell outdoor apparel, or selling outdoor apparel online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an outdoor apparel brand ➜

Key stats

market size
$3.9B
revenue (monthly)
$5.99K
starting costs
$43.7K
gross margin
8%
avg product price
$3

 

time to build
10 months
growth
Email marketing
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,500
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Retail Business Expenses $0 $16,150
Inventory Expenses $350 $14,750
Software Expenses $150 $3,044
Advertising & Marketing Costs $75 $5,036
Other Expenses $0 $300
Total Startup Costs $6,942 $80,430

Successful Businesses

Business URL Rank
evo evo.com #9,407
Arc'teryx Equipment arcteryx.com #14,484
Sail Plein Air sail.ca #43,381
Black Diamond® Equipment // Climbing, Skiing, Hiking/Trekking blackdiamondequipment.com #49,950
Stio stio.com #55,409
Outdoor Life outdoorlife.com #59,970
unknown gooutdoors.co.uk #73,545
Outdoor Gear & Clothing bergfreunde.eu #81,255
Realtree Camo realtree.com #106,131
Outdoor Prolink outdoorprolink.com #115,269
Banded Hunting Gear banded.com #181,988

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet as a outdoor apparel brand. This could be the start of an incredible business opportunity!
Easy to encourage "impulse buy" In the outdoor apparel brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Control of workload With starting an outdoor apparel brand, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Unlimited income potential With starting an outdoor apparel brand there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Amazing perks and discounts Working in the outdoor apparel brand comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A outdoor apparel brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your outdoor apparel brand are typically around 8%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the outdoor apparel brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a outdoor apparel brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a outdoor apparel brand is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to outdoor apparel brand.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.