Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$14,750

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$75

$5,036

Equipment & Supply Expenses

$0

$500

Total Startup Costs

$7,811

$69,997

MealSurfers

facebook.com

7

Patagonia

patagonia.com

4,461

Under Armour

underarmour.com/

9,213

evo

evo.com

9,407

Arc'teryx Equipment

arcteryx.com

14,484

Bombas

bombas.com

16,644

Sail Plein Air

sail.ca

43,381

Black Diamond Equipment

blackdiamondequipment.com

49,950

Stio

stio.com

55,409

Outdoor Life

outdoorlife.com

59,970

GO Outdoors

gooutdoors.co.uk

73,545

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Meaningful business connections

You never know who you will meet as a outdoor apparel brand. This could be the start of an incredible business opportunity!

Easy to encourage "impulse buy"

In the outdoor apparel brand, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Control of workload

With starting an outdoor apparel brand, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

Unlimited income potential

With starting an outdoor apparel brand there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.

Amazing perks and discounts

Working in the outdoor apparel brand comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A outdoor apparel brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Low margins

The gross margins for your outdoor apparel brand are typically around 8%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the outdoor apparel brand, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a outdoor apparel brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.