20 Things To Know When Starting A Successful Men's Clothing Line

Want to start your own men's clothing line? Here are 20 tips you should know.

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a men's clothing line:

#1: Paul Chittenden, founder of Bad Ass Work Gear:

We chatted with with Paul, founder of Bad Ass Work Gear ($15K/month). In our interview, Paul says:

Starting a business is hard work. Often, it is lonely work. You have to be persistent. A lot of people give up, just before their business is about to take the next step.

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#2: Paul Kaster, founder of Crooked Branch Studio:

We chatted with with Paul, founder of Crooked Branch Studio ($2.5K/month). In our interview, Paul says:

There are many theories of how to attract customers, but what I’ve seen from most successful brands is that instead of focusing on one, big thing to attract customers they instead focus on getting many, small things right.

Additionally:

I now knew that there was demand and I had sold several dozen pre-orders in the campaign, but I still didn’t know how to make them at a large scale. There was no secret to figuring this step out except trial and error.

Further:

Everyone on the outside expects that you are succeeding, and it can be hard to ask for help when you’re struggling because your friends and family can’t help you.

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#3: Valentin Ozich, founder of I Love Ugly:

We chatted with with Valentin, founder of I Love Ugly ($300K/month). In our interview, Valentin says:

I knew nothing about clothing, but I could see what the silhouettes and designs looked like in my head.

Additionally:

To this day, I still attend every photoshoot we do and have for the last 10 years.

Further:

We rang customers asking them questions about what they liked and didn’t like about the brand, it was old school but it worked.

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#4: Rob Kessler, founder of Million Dollar Collar:

We chatted with with Rob, founder of Million Dollar Collar ($15K/month). In our interview, Rob says:

Do the little things to keep you going. Do whatever it takes. If you are truly passionate about your project you will find the energy.

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#5: Julian Samarjiev, founder of DULO:

We chatted with with Julian, founder of DULO ($1.23K/month). In our interview, Julian says:

Keep your head down and stay in your lane. Ignore what most people are saying and feel free to ignore the competition.

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#6: Anastasia Osindero, founder of Boystrous:

We chatted with with Anastasia, founder of Boystrous ($150/month). In our interview, Anastasia says:

Don’t hold back! Start with something eye-catching, unique, and memorable. Find your niche and harness it - nobody does what you do, quite like you do.

Additionally:

Make sure you start your business with enough funds in case your business doesn’t break-even or make a profit in the first 2-3 months.

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#7: Julian Samarjiev, founder of DULO:

We chatted with with Julian, founder of DULO ($1.23K/month). In our interview, Julian says:

There is no replacement for doing. I've been in Tim Ferriss binge listen mode, but at some point, the rubber needs to hit the road and you need to get your hands dirty. Otherwise, it's just productive procrastination.

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#8: Rob Kessler, founder of Million Dollar Collar:

We chatted with with Rob, founder of Million Dollar Collar ($15K/month). In our interview, Rob says:

It takes 10 times more work, 10 times more contacts, 10 times more money, and 10 times more energy than you ever think it well to start a company no matter how great your idea is.

Additionally:

We didn’t see it as a failure but as a learning experience and opportunity to gain insight from actual paying customers.

Further:

I will tell you one thing, if you aren’t making mistakes, that means you’re not pushing the envelope and you’re never going to be wildly successful.

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#9: Rob Kessler, founder of Million Dollar Collar:

We chatted with with Rob, founder of Million Dollar Collar ($15K/month). In our interview, Rob says:

Ask your customers questions, and LISTEN to what they have to say, they have shelled out money to pay for your product or service, they have more of an opinion you should listen to than anyone else.

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#10: Justin Clark, founder of RomperJack:

We chatted with with Justin, founder of RomperJack ($60K/month). In our interview, Justin says:

We officially launched the store on July 10, 2017 and on the first day, I remember we did about $1,200 in sales. We were so stoked and have only continued to grow since then.

Additionally:

Inventory has killed more companies than the plague. If you are familiar with the book The 80/20 Rule, you could clearly apply this rule to your different SKUs and see that there is a very true correlation.

Further:

Start something you actually enjoy doing otherwise you will just get bored and the probability of it failing is much higher.

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#11: Jeff Schattner , founder of Lawrence Hunt :

We chatted with with Jeff, founder of Lawrence Hunt ($20K/month). In our interview, Jeff says:

Put yourself in a position to have a long runaway. If I had quit my day job when we first launched, I wouldn’t have lasted a year. It took four years for our patent to come through.

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Want to start a men's clothing line?

See our full guide ➜