FLXCUF

How I Launched A $2K/Month Solution That Holds Shirt Sleeves

April 3rd, 2020
Rob Kessler
Founder, FLXCUF
$2K
revenue/mo
1
Founders
0
Employees
FLXCUF
from Atlanta, GA, USA
started June 2017
$2,000
revenue/mo
1
Founders
0
Employees
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Note: This business is no longer running. It was started in 2017 and ended in 2023. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

My name is Jay Fuller and my product FLXCUF. It's a solution designed to hold up dress shirt sleeves in one fold. I have just one product design (in two versions), coming in a variety of colors -- black (Bonds), white (Carraways), royal blue (Shmedium Blues), and light blue (Portages). Rather than just call my product the FLXCUF band, I thought it’d be more fun to give each color it’s own name.

Recently, since its launch 3 years ago, FLXCUF is in the green. Sales also continue to improve and I’ve finally gotten over the hump of getting into two boutique retailers this year.

how-i-launched-a-2k-month-solution-that-holds-shirt-sleeves

What's your backstory and how did you come up with the idea?

I came up with the idea while working behind a bar. My uniform was a dress shirt and given the nature of the business -- I...

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