Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Inventory Expenses

$350

$14,750

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$75

$4,786

Total Startup Costs

$6,561

$57,597

BrüMate

brumate.com

46,812

Noctua.at

noctua.at

66,914

KPS Global®

kpsglobal.com

253,297

Engel Coolers

engelcoolers.com

256,640

Frosted Frog

frostedfrog.com

283,251

Portacool Evaporative Coolers

portacool.com

369,277

Quench Water

quenchwater.com

443,498

Bison Coolers

bisoncoolers.com

443,687

Frozencpu

frozencpu.com

451,931

Cooler Gaskets

coolergaskets.com

451,985

Cordova Outdoors

cordovaoutdoors.com

590,486

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A cooler business gives people a reason to visit your website and to keep coming back to you!

Meaningful business connections

You never know who you will meet as a cooler business. This could be the start of an incredible business opportunity!

Easy to encourage "impulse buy"

In the cooler business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Control of workload

With starting a cooler business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A cooler business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Low margins

The gross margins for your cooler business are typically around 38%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the cooler business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a cooler business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.