How Much Does It Cost To Start A Luxury Brand? (In 2023)
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
The cost of opening a a luxury brand can vary based on several factors. However for a a luxury brand you can expect to spend $12 to $27,209 with an average cost of $13,936.
- The minimum startup costs for a luxury brand: $12
- The maximum startup costs for a luxury brand: $27,209
- The average startup costs for a luxury brand: $13,936
Here's a detailed list of a luxury brand startup costs:
Learn more about starting a luxury brand:
Where to start?
-> Pros and cons of a luxury brand
Need inspiration?
-> Other luxury brand success stories
-> Examples of established luxury brand
-> Marketing ideas for a luxury brand
-> Luxury brand names
Other resources
Software Expenses
Your luxury brand needs software to run efficiently!
Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
File Hosting Service |
Recommended |
$0 |
$299 |
Email marketing tool |
Recommended |
$0 |
$100 |
Accounting & Invoicing Software |
Recommended |
$0 |
$50 |
Project Management Software |
Recommended |
$0 |
$25 |
Internal Communication Tool |
Recommended |
$0 |
$20 |
Design Programs & Software |
Optional |
$0 |
$50 |
IT Support ➜ |
Optional |
$150 |
$2,000 |
Social Media Management Tools |
Optional |
$0 |
$50 |
Payroll Software |
Optional |
$0 |
$200 |
Office Space Expenses
It will be your call to determine if you need office space. It is not a requirement but may be necessary as your luxury brand grows.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Rent ➜ |
Optional |
$0 |
$5,750 |
Utility Costs For Office Space ➜ |
Optional |
$0 |
$1,150 |
WiFi & Internet ➜ |
Optional |
$0 |
$100 |
Inventory Expenses
If you sell a physical good, you'll likely have to start with some inventory.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Upfront Costs For Inventory |
Optional |
$300 |
$5,000 |
Inventory Storage |
Optional |
$0 |
$5,000 |
Package Design ➜ |
Optional |
$50 |
$3,000 |
Shrinkage |
Optional |
$0 |
$1,000 |
Distribution costs |
Optional |
$0 |
$750 |
Website Costs
Every business should have a website, and it's worth spending a bit of money to set it up right.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Domain Name ➜ |
Required |
$12 |
$200 |
Business Email Hosting Service ➜ |
Recommended |
$1 |
$15 |
Advertising & Marketing Costs
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Customer Research & Surveys |
Optional |
$0 |
$300 |
Affiliate Marketing Commission & Fees |
Optional |
$0 |
$250 |
Influencer Marketing |
Optional |
$0 |
$750 |
Press |
Optional |
$0 |
$500 |
Google Ads |
Optional |
$0 |
$300 |
Facebook & Instagram Ads |
Optional |
$0 |
$350 |

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