1,000+ Best Luxury Brand Names

So, you've come up with the perfect luxury brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your luxury brand stand out.

The name of your business will forever play a role in:

• Your customers first impression
• Your businesses identity
• The power behind the type of customer your brand attracts
• If you're memorable or not

We've put together a list of the best luxury brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your luxury brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Luxury Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of luxury brand name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy luxury brand name ideas

• The Vain
• RefinedLuxury
• Filled Pocket Co
• The Distempered
• Luxe Collective
• Big Briefcase
• Ardent Rococo
• Udder Spot
• Udder Pro
• The Sole Luxurious
• Purse Spot
• Perfunctory Luxury
• Pocket Place
• Strange
• OwnFancy
• Taxi Fancy
• Fine
• Brown Bagful
• MereLuxury
• Membranous
• Fanciful Spot
• Wind
• Fanciful Group
• The Youthful
• SingularFancy
• The Bulge Place
• Motherly Luxury
• Disposable Grip Pro
• Peculiar
• Clear Suitcase
• Manny Fancy
• Unattainable Lavishness
• Exuberant Rococo Trading Co
• Lazy Luxuriation
• Chamois
• LuxuriantFancy
• The Splendid
• Purse Place
• Classy Fancy
• The Exquisite Baroque
• Strange Elaborate Trading Co
• Oriental
• NeedlessLuxury
• Sassy Fancy
• Only Luxurious Trading Co
• Flexible Dish
• Fleeting Fussy
• Popular Rococo
• The Sand
• Cellophane
• MorbidFancy
• Royal Opulence
• The Selfish Deluxe
• Bulging Baggage
• Lavish Luxe
• The Charming
• Soft
• The Violent
• Fine Fanciful
• Bright Elaborate Spot
• PrincelyLuxury
• SkinBag
• Dressing Grip
• The Excellent Flamboyant
• The Foolish Elaborate
• The Mixed
• The Romantic
• Public Fanciful Pro
• Refined Luxurious Pro
• YouthfulFancy
• Rococo Place
• PrivateLuxury
• UnaccustomedLuxury
• Dressy Place
• The Enormous
• PerfectLuxury
• The Bean
• Extravagance Collective
• Wind Pocket
• Unbridled Rococo Group
• The Exquisite
• White
• The Heated
• The Great Intricate
• Sized Grip
• LeathernBag
• The Unwonted
• Royal
• Playful
• Blue Baggage
• Cutlery Luxury
• Pound Bagful Place
• Roman
• Crenellated Pro
• Wayward Fanciful Spot
• The Dish
• Skin Pocket Group
• Sponge Pocketbook Place
• ThinBag
• Sand
• ExcitedFancy
• Aweary Luxury

Creative luxury brand name ideas

• The Wasteful
• UnwontedLuxury
• UnaffordableLuxury
• Fond Fabulous
• Graceful
• Ardent Rococo
• The Sole Luxurious
• Incredible Sumptuosity Collective
• Royal
• Handbag Collective
• The Lock Dish
• Unbridled Crenellated Spot
• The Fertile
• Taxi Fancy
• Strange Elaborate Trading Co
• Manny Fancy
• Pure Flamboyant Trading Co
• Vain Flamboyant Trading Co
• Dish Spot
• Luxe Group
• Elaborate Co
• Nunnery Luxury
• Flamboyant Collective
• Flamboyant Group
• Extravagant Sumptuousness
• Sand Base Collective
• Violent Florid Co
• Fond Rococo Spot
• The Elegant
• The Sponge Dish
• Flexible Handbag
• White mulberry Luxury
• Fine Fondness
• Effeminate
• Fond Baroque
• Extraordinary Lavishness Spot
• Romantic
• MuchLuxury
• PoundBag
• The Brilliant Flamboyant
• Soft Elegant Trading Co
• The Lively
• Bean Bagful
• The Superfluous
• Motherly Luxury
• Bean Balloon
• Greater
• Baroque Trading Co
• Elegant Place
• Flexible Grip Group
• Fleeting Fantastic
• Unknown
• EffeminateLuxury
• The Selfish Deluxe
• Bagful Co
• Wind Pocket
• Bulge Trading Co
• Fertile Florid
• Sudbury Luxury
• Brown Ball
• Sponge Pocketbook Place
• The Peculiar
• Compulsory Luxury
• Royal Sumptuosity Trading Co
• Sealed
• Paper Pocket Co
• Lazy Luxuriousness
• Unbridled De Luxe Spot
• The Vicious
• Superfluous Opulence Spot
• Splendid Deluxe Pro
• Hand Bagful Pro
• UnaccustomedLuxury
• The Paper Bulge
• ExuberantFancy
• SmallBag
• The Bulge Place
• Charming Fussy
• Heavy Dish Collective
• The Ardent
• InventiveFancy
• Greatest
• Heavy Grip
• The Exquisite Baroque
• Fine Baroque Place
• Fine
• DisorderedFancy
• Lavish Lose
• Manly Fancy
• Sumptuousness Place
• Popular
• The Heavy Bagful
• NecessaryLuxury
• ViciousLuxury
• The Empty
• Boyish Elaborate
• Avowry Luxury
• The Splendid
• Bulge Collective
• RichFancy
• Big Balloon
• The Net

Learn more about starting a luxury brand:

Where to start?

-> How much does it cost to start a luxury brand?
-> Pros and cons of a luxury brand

Need inspiration?

-> Other luxury brand success stories
-> Marketing ideas for a luxury brand

Other resources

-> Luxury brand tips

Funny Luxury Brand Names

• Lavish Lamborghini
• Compulsory Luxury
• Open
• Capricious
• The Luxuriant
• Excellent
• AsiaticLuxury
• Particular
• Elaborate Co
• Occasional
• Pound Bagful Place
• Shrubbery Luxury
• Lock Pocket Spot
• Fanny Fancy
• Lock Pocketbook
• Splendid Extravagance Spot
• The Hand
• Public Fanciful Pro
• The Yellow
• Fine Baroque Place
• RomanLuxury
• The Fine
• Excited
• MixedBag
• Fleeting Fanciful
• The Hot Pocket
• The Blue Bagful
• Treasury Luxury
• Fertile Florid
• Unbridled Crenellated Spot
• ParticularFancy
• Vagrant Fussy Co
• Unattainable Lavishness
• Big Briefcase
• Vigilante Fancy
• The Disordered Rococo
• Bean Basket
• Elaborate Collective
• Flexible Handbag
• Green Bagful
• Graceful
• Mere Fussy
• Greater
• Vivid
• Boyish Florid
• Artistic
• Baroque Collective
• The Huge Suitcase
• Fleeting Fashionable
• Bulging Ball
• Own Crenellated Collective
• The Rich
• Pocket Group
• Sassy Fancy
• PeculiarFancy
• Cheap Luxuriousness Group
• The Vagrant
• Baroque Trading Co
• The Useless
• PlayfulFancy
• Lavish
• Bulging Bagful
• ShapedBag
• Introductory Luxury
• Elastic Purse Group
• Cellophane Dish Place
• The Large Base
• White mulberry Luxury
• The Fleeting
• The Aristocratic
• Big Balloon
• The Lavish
• IdleFancy
• The Necessary Sumptuousness
• Dish Spot
• HotBag
• The Quiet
• The Disposable Bagful
• Filled Udder Place
• The Brown
• Poetic Florid Collective
• The Ultimate
• Princely
• Mulberry Luxury
• Unusual Opulence
• Rococo Trading Co
• WhimsicalFancy
• Dressing Grip
• De Luxe Collective
• The Wasteful Sumptuosity
• Vagrant
• Roman
• Nanny Fancy
• Base Trading Co
• GreatLuxury
• The Jelly
• The Unexpected
• The Absurd Intricate
• Extravagance Collective
• EnormousBag
• Suitcase Spot
• Big Bundle

Cool luxury brand name ideas

• Effeminate
• Blue Balloon
• The Overnight Base
• The Foolish
• Summary Luxury
• HeatedFancy
• The Imaginative Showy
• SkinBag
• The Unexpected
• Flexible Grip Group
• ClassLuxury
• Beaded Grip Group
• Yellow
• Incredible Sumptuosity Collective
• Grip Co
• Sudden Florid Collective
• Curious
• The Lock Dish
• Royal Sumptuosity Trading Co
• Bright Elaborate Spot
• Pocketbook Co
• Light Flamboyant Collective
• The Great Intricate
• Unwonted Luxuriousness Place
• The Ultimate
• Bulging Bagful Group
• OwnFancy
• Blue Bundle
• Fertile Fashionable
• Elaborate Co
• SmallBag
• Udder Spot
• The Tiny
• Luxe Collective
• Wayward Fanciful Spot
• Heavy Dish Collective
• Wanton
• Sheer Luxe Group
• Intricate Collective
• Sudbury Luxury
• Only
• RareLuxury
• The Quaint
• Distempered Flamboyant Pro
• Rare Luxuriousness
• Fleeting Fondness
• Old Udder Spot
• Excellent
• Wanton Luxurious
• The Paper Bulge
• The Warm Baroque
• Elaborate Trading Co
• Superfluous Elegant
• ThinBag
• Transparent Pocketbook
• Superstitious Showy Collective
• YouthfulFancy
• The Mesh
• Royal
• The Inventive
• Bulging Backpack
• The Roman De Luxe
• Brown Bagful
• Elaborate Collective
• The Ostentatious
• Skin
• Chamois
• Vulgar
• Mixed
• Pleasant Florid Group
• Sand Dish Co
• The Huge Dish
• Thin Suitcase Group
• Fine Fondness
• The Aristocratic
• Dish Place
• Vagrant Fussy Co
• Pocket Group
• Extravagance Place
• Blue Basket
• The Old Bagful
• Fond Fanciful
• The Big
• Luxe Spot
• The Comparative
• Lavishness Trading Co
• Superfluous Opulence Spot
• The Huge Suitcase
• The Diplomatic
• The Elastic
• Yellow Suitcase
• Pure Flamboyant Trading Co
• Fussy Spot
• Bulging Ball
• Base Pro
• Fond Fussy
• The Fond
• Perfect Extravagance Place
• The Bright
• LeathernBag
• The Charming
• Lavish Lavishness

Unique luxury brand name ideas

• Boyish Florid
• The Tiny
• Rococo Place
• Effeminate
• Idle
• Jelly Grip Trading Co
• Auntie Fancy
• Unwonted Luxuriousness Place
• Foolish Fashionable
• Unusual Lavishness Trading Co
• Unbridled Lavishness Trading Co
• WarmFancy
• Splendid Deluxe Pro
• Danny Fancy
• Sassy Fancy
• Bulging Bagful Group
• WaywardFancy
• Beaded Grip Group
• Vain Flamboyant Trading Co
• The Yellow
• The Mixed Bagful
• Unknown
• Hot
• MereLuxury
• The Foolish Elaborate
• JellyBag
• Flamboyant Pro
• Asiatic
• Intricate Co
• Base Trading Co
• The Violent
• The Impossible
• Extraordinary Lavishness Spot
• Foolish Figure
• The Wasteful Elegant
• The Foolish
• Summary Luxury
• Stanly Fancy
• Sumptuousness Pro
• Dish Place
• Lavish Lavishness
• The Comparative
• Extravagance Collective
• The Pleasant Florid
• The Excellent Flamboyant
• Sumptuousness Spot
• Fleeting Fondness
• MereFancy
• The Much
• Opulence Trading Co
• Relative
• Pantie Fancy
• FlexibleBag
• OnlyLuxury
• Vigilante Fancy
• Wasteful Deluxe
• Handbag Trading Co
• The Charming Elaborate
• Capricious Flamboyant Group
• Flamboyant Trading Co
• Fine Fantastic
• The Lavish
• Filled Pocket Co
• The Fertile
• Shaped Base Trading Co
• Particular
• Mere
• ShapedBag
• Lazy Luxe
• The Poetical Flamboyant
• UnwontedLuxury
• Fanciful Spot
• Hot Udder Pro
• BrilliantFancy
• Particular Dressy Place
• AsiaticLuxury
• Luxuriousness Trading Co
• DiplomaticBag
• The Brown Base
• Elaborate Collective
• Ingenious
• PrivateLuxury
• The Large Base
• Bulge Pro
• Puffery Luxury
• Hand
• Violent Florid Co
• Foolish Fanciful
• FondFancy
• Elaborate Co
• Dressing Grip
• Blue Bagful
• Showy Collective
• RomanticFancy
• Extreme
• Luxurious Group
• Capricious
• Incredible Luxurious
• Paper Pocket Co
• Purse Group
• Bulging Briefcase
• Sole Luxurious Trading Co

Cute luxury brand name ideas

• Bulging Ball
• Soft Pocketbook
• The Much Luxuriousness
• The Waterproof
• Violent
• Fleeting Fussy
• Extraordinary Lavishness Spot
• Dish Place
• The Bulge
• The Great Flamboyant
• Exquisite
• Dish Pro
• Beaded Grip
• The Heated
• Ingenious
• Open
• Base Place
• ImaginativeFancy
• Wet Purse Co
• Particular Dressy Place
• Big Backpack
• Avowry Luxury
• The Childish
• The Pretty
• Pocketbook Group
• The Asiatic
• VividFancy
• Vigilante Fancy
• Wind
• Thuggery Luxury
• Fond Fabulous
• Added
• Cellophane Base Group
• Blue Bed
• The Unbridled Showy
• The Brown Base
• ViciousLuxury
• Stanley Fancy
• Much Luxurious
• Curious
• Elegant Spot
• FertileFancy
• Lavish Lamborghini
• The Game
• Lazy Luck
• The Bulge Place
• The Idle
• Wild Fanciful Trading Co
• Poetic
• Udder Spot
• Unbridled Fanciful Spot
• Dish Spot
• The Brilliant
• Popular Flamboyant
• Showy Collective
• Odd Baroque Pro
• Rococo Group
• The Graceful
• Artistic
• The Fine
• Lazy Luxuriation
• ExquisiteLuxury
• Costly Luxurious Spot
• Showy Trading Co
• Silly
• Purse Spot
• Game Pocketbook Trading Co
• Handbag Trading Co
• Own Crenellated Collective
• Skulduggery Luxury
• Drudgery Luxury
• Perfect Extravagance Place
• Beaded Basket
• Sudden Florid Collective
• Shaped Base Trading Co
• Suitcase Place
• Blustery Luxury
• The Large Base
• Lavishness Trading Co
• Brown Basket
• SuddenFancy
• The Fertile
• Transparent
• Expensive
• Distempered
• Manny Fancy
• The Bulging
• The Post
• Sumptuousness Spot
• Shandy Fancy
• Nunnery Luxury
• Sized
• ShapedBag
• Royal
• The Disordered
• The Youthful
• Rococo Place
• Quiet
• Bulging Bed
• The Wasteful Sumptuosity
• Grip Collective
• Playful

Clever luxury brand name ideas

• LittleBag
• ExuberantFancy
• The Sand
• Bright Elaborate Spot
• Antsy Fancy
• The Necessary Sumptuousness
• SizedBag
• Brown Basket
• Hot Udder Pro
• Poetic Crenellated Spot
• UnknownLuxury
• Sudbury Luxury
• AristocraticLuxury
• Heavy Grip
• Oriental
• Beaded Bulge
• Blue Pocket Pro
• Pretty
• The Flexible Udder
• The Graceful
• The Superfluous
• Particular Dressy Place
• ElegantLuxury
• Exuberant Rococo Trading Co
• The Membranous
• Fleeting Fabulous
• EnormousBag
• The Wasteful Sumptuosity
• UnnecessaryLuxury
• The Disordered
• The Lock
• Unbridled Lavishness Trading Co
• Green Bagful
• The Mixed
• Disposable Grip Pro
• The Much Luxuriousness
• WaywardFancy
• Shaped Base Trading Co
• Fond Fussy
• Unknown De Luxe
• Vain Flamboyant Trading Co
• Occasional
• The Medical Dish
• Violent Florid Co
• Handy Fancy
• Pocket Place
• Shandy Fancy
• Inventive
• Fond Baroque
• Roman Luxe Co
• Dandy Fancy
• The Greatest
• ExquisiteLuxury
• Thin
• Strange Elaborate Trading Co
• Lavishness Place
• Hot Bagful Group
• Effeminate Luxuriousness Group
• Extraordinary Lavishness Spot
• The Vagrant
• UnwontedLuxury
• Comparative Sumptuousness Group
• YellowBag
• Cellophane Dish Place
• Udder Pro
• The Perfect
• The Big
• Elegant Pro
• The Foolish
• Sassy Fancy
• The Blue Bagful
• OldBag
• DelicateFancy
• Popular Rococo
• MixedBag
• Sumptuousness Place
• Bulging Briefcase
• Soft
• Lavishness Spot
• The Waterproof
• Bulging Bagful Group
• Incredible Sumptuosity Collective
• Happy Fancy
• Blue Bundle
• The Huge Dish
• Membranous
• Heated
• Eastern Extravagance
• Disposable Handbag
• Needless
• Green Purse Trading Co
• The Poetical Flamboyant
• Vain
• The Old Bagful
• The Sole
• The Childish
• Only
• Baroque Collective
• The Embroidered Udder
• Unknown
• The Bulge
• Pleasant Flamboyant Trading Co

Best luxury brand name ideas

• Useless Sumptuosity Group
• Bulging Bed
• Glassy Fancy
• Intellectual Luxe
• UnaffordableLuxury
• Heavy Dish Collective
• Aristocratic
• Romantic
• Silly Fanciful
• Sumptuousness Collective
• Shrubbery Luxury
• IdleFancy
• Soft
• Fertile Baroque
• Curious
• The Vivid
• The Bean
• The Yellow
• UnnecessaryLuxury
• Lazy Lose
• Peculiar Showy
• The Membranous
• Medical Pocketbook Pro
• Bean Basket
• Intellectual Lavishness Group
• Particular
• Pure Fanciful Place
• The Morbid
• Popular Flamboyant
• Fertile Flamboyant
• Fleeting Fanciful
• The Thin Bagful
• Udder Pro
• De Luxe Collective
• Lavish Luxuriation
• EasternLuxury
• Ingenious
• Green Purse Trading Co
• Extravagance Collective
• Sumptuousness Place
• Pound Bagful Place
• Sweet
• VulgarLuxury
• OvernightBag
• The Playful
• The Impossible
• Fanciful Group
• Pure
• ExquisiteLuxury
• Lively
• The Fleeting
• DiplomaticBag
• The Charming Elaborate
• Utmost Luxuriousness
• Ostentatious Lavishness Pro
• The Boyish
• Foolish
• Inflating
• Florid Collective
• Handbag Trading Co
• The Only
• Tansy Fancy
• Hot Grip Spot
• Fanciful Pro
• Blue Backpack
• The Foolish Elaborate
• Foolish Fanciful
• Lavish Lamborghini
• Eastern Extravagance
• The Bulge
• Capricious Showy Trading Co
• Bulge Pro
• Transparent
• Lazy Luxuriation
• Bagful Pro
• The Asiatic
• Bright Elaborate Spot
• Unattainable Lavishness
• The The
• The Utmost Sumptuousness
• Useless Extravagance Pro
• Extravagance Spot
• The Wasteful Lavishness
• The Blue
• Elaborate Pro
• Fond Rococo Spot
• FertileFancy
• Sized Grip
• Showy Group
• The Net
• Bagful Co
• Deluxe Place
• Pleasant Crenellated Place
• The White
• JellyBag
• Base Spot
• SuddenFancy
• WhimsicalFancy
• Auntie Fancy
• Wildest
• Whimsical
• SoftBag

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Luxury Brand:

Simple is always better

This means a few different things. Your luxury brand name should always be:

• Easy to spell
• Easy to pronounce
• Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your luxury brand:

• Try not to pick a business name that's crowded with other businesses
• Consider naming your business based on highly searched keywords
• Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

• Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
• Try not to name the business after only one product you sell
• Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

• Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
• Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
• Think about the emotion you want to evoke with your business name
• Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

• Consider SEO when naming your business
• Consider naming your business something that reflects what you do and/or who you are
• Keep it simple! Easy to spell, easy to pronounce and easy to remember
• Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

• Short and simple
• Easy to spell and easy to remember
• Clearly defines what the company does
• Optimized for SEO (people searching for boutiques)
• Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

• Memorable and funny
• Short and simple
• Obvious that they sell treats for cats
• Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

• Represents the largest river in the world, making it very memorable
• The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
• The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
• Easy to spell, pronounce and recommend!