3 Luxury Brand Success Stories [2022]

3 Luxury Brand Success Stories [2022]
Start A Luxury Brand

Statistics show the global luxury products market will grow by a CAGR of 3.75. Increased wealth and income among the affluent members of society are some factors fueling the growth.

If you are looking for an eCommerce business opportunity, consider starting a luxury brand and selling online. You can sell fashion and accessories online or set up a store locally, targeting the affluent class in your locality.

Here are some real life success stories of starting a luxury brand:

1. Maxwell Scott Bags Ltd ($3.6M/year)

William Forshaw (from York, England, United Kingdom) started Maxwell Scott Bags Ltd over 20 years ago.

Revenue
$300K / month
Team
1 founders / 14 employees
Location
York, England, United Kingdom

Case Study

I’m William Scott Forshaw and I am the founder and CEO of Maxwell-Scott. Maxwell-Scott is a British-born luxury leather goods company for the refined professional seeking timeless design and high-quality craftsmanship. As a brand, our ethos is to support slow fashion by creating impeccably-made leather pieces for our customers to cherish and pass on through the generations.

Plus, last year we were nominated for Drapers’ Accessory Brand Of The Year which was a true reason to celebrate. I am so immensely proud of the progress that the team and I have made and know that there is so much more potential for growth.

3-6m-per-year-selling-luxury-italian-leather-bags

2. SKNMUSE ($120K/year)

Ezinne Adeoye (from Los Angeles, CA, USA) started SKNMUSE almost 3 years ago.

Revenue
$10K / month
Team
1 founders / 2 employees

Case Study

Hi! I am Ezinne Iroanya-Adeoye, founder and CEO of SKNMUSE! SKNMUSE is a premium beauty brand dedicated to elevating the beauty experience for Black Women. We currently make Body-Care products, rich textures of creams and oils that cater to your soul’s vessel with a candle line to serenade your senses. Our cuticle oil is rated to10 by ELLE USA, however, our Devine Body Oil is the true showstopper.

As a new brand, one of our main priorities is building and maintaining a strong community, so customer retention is extremely important for us. We currently have a 40% customer retention rate with a 169% increase in revenue! Last year we made less than $35,000 in total revenue. This year we made $30,000 in our first quarter alone.

i-created-a-120k-year-skincare-brand-for-black-women-recommended-by-beyonce

3. M.M.LaFleur ($31M/year)

When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley.

Revenue
$2.58M / month

Case Study

When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley.

Pat Walls,  Founder of Starter Story
Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!