3 Luxury Brand Success Stories [2022]

3 Luxury Brand Success Stories [2022]
Start A Luxury Brand

Statistics show the global luxury products market will grow by a CAGR of 3.75. Increased wealth and income among the affluent members of society are some factors fueling the growth.

If you are looking for an eCommerce business opportunity, consider starting a luxury brand and selling online. You can sell fashion and accessories online or set up a store locally, targeting the affluent class in your locality.

Here are some real life success stories of starting a luxury brand:

1. Maxwell Scott Bags Ltd ($3.6M/year)

William Forshaw (from York, England, United Kingdom) started Maxwell Scott Bags Ltd almost 21 years ago.

Revenue
$300K / month
Team
1 founders / 14 employees
Location
York, England, United Kingdom

Case Study

I’m William Scott Forshaw and I am the founder and CEO of Maxwell-Scott. Maxwell-Scott is a British-born luxury leather goods company for the refined professional seeking timeless design and high-quality craftsmanship. As a brand, our ethos is to support slow fashion by creating impeccably-made leather pieces for our customers to cherish and pass on through the generations.

Plus, last year we were nominated for Drapers’ Accessory Brand Of The Year which was a true reason to celebrate. I am so immensely proud of the progress that the team and I have made and know that there is so much more potential for growth.

3-6m-per-year-selling-luxury-italian-leather-bags

2. SKNMUSE ($180K/year)

Ezinne Adeoye (from Los Angeles, CA, USA) started SKNMUSE over 2 years ago.

Revenue
$15K / month
Team
1 founders / 3 employees

Case Study

Hi! I am Ezinne Iroanya-Adeoye, founder and CEO of SKNMUSE! SKNMUSE is a premium beauty brand dedicated to elevating the beauty experience for Black Women. We currently make Body-Care products, rich textures of creams and oils that cater to your soul’s vessel with a candle line to serenade your senses. Our cuticle oil is rated to10 by ELLE USA, however, our Devine Body Oil is the true showstopper.

As a new brand, one of our main priorities is building and maintaining a strong community, so customer retention is extremely important for us. We currently have a 40% customer retention rate with a 169% increase in revenue! Last year we made less than $35,000 in total revenue. This year we made $30,000 in our first quarter alone.

i-created-a-120k-year-skincare-brand-for-black-women-recommended-by-beyonce

3. M.M.LaFleur ($31M/year)

When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley.

Revenue
$2.58M / month

Case Study

When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley.

Pat Walls,  Founder of Starter Story
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