10 Luxury Brand Success Stories [2024]
Statistics show the global luxury products market will grow by a CAGR of 3.75. Increased wealth and income among the affluent members of society are some factors fueling the growth.
If you are looking for an eCommerce business opportunity, consider starting a luxury brand and selling online. You can sell fashion and accessories online or set up a store locally, targeting the affluent class in your locality.
Here are some real life success stories of starting a luxury brand:
1. Maxwell Scott Bags Ltd ($3.6M/year)
William Scott Forshaw, founder of Maxwell-Scott, noticed professionals carrying plastic bags and poor-quality briefcases while working in corporate London. Recognizing a gap in the market, he launched Maxwell-Scott in 2002 to provide high-quality, functional briefcases for these professionals. The brand, which now offers a range of luxury leather goods, has grown to take in $400,000 a month across multiple countries and has gained recognition in the market, including becoming official suppliers of Saracens Rugby Club.
How much they make: $3.6M/year
Current team size: 14
Maxwell-Scott is a British-born luxury leather goods company handmade in Tuscany that sells to AB degree-level educated professionals with high disposable income and is now taking $400,000 a month across websites in 7 countries.
2. SKNMUSE ($180K/year)
Ezinne Iroanya-Adeoye, the founder of SKNMUSE, came up with the idea for her beauty brand after experiencing the inconvenience of traveling with products that didn't meet her needs as a black woman. With a background in the beauty industry, she recognized the lack of representation and decided to create a brand that authentically catered to black women. Since launching with a pop-up event, the brand has seen significant growth, achieving a 169% increase in revenue and on track to hit its first 6 figure year.
How much they make: $180K/year
How much did it cost to start: $1K
Current team size: 3
SKNMUSE, a premium beauty brand dedicated to elevating the beauty experience for Black Women, has a 40% customer retention rate, achieved a 169% increase in revenue, and made $30,000 in Q1 alone.
So... can you actually make money with a luxury brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. M.M.LaFleur ($31M/year)
How much they make: $31M/year
Current team size:
A founder with no fashion experience grows M.M.LaFleur into a multi-million dollar company with elegant and well-tailored clothing for working women.
So... can you actually make money with a luxury brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
4. a:musé ($96K/year)
Eva Maganja, a designer with a love for fragrance, came up with the idea for a:musé candles after experiencing coughing fits from burning paraffin wax candles. She discovered the benefits of beeswax and saw a gap in the market for aesthetically pleasing beeswax candles. With the help of 3D printing and a focus on sustainability, Eva and her partner Urban Bradesko launched their line of luxury candles and are now making $8,000 per month.
How much they make: $96K/year
How much did it cost to start: $6K
Current team size: 1
A:musé Candles is a two-person team that bootstrapped their way to success by creating luxury, sustainable candles using only natural, eco-friendly materials and locally sourced beeswax and soy wax, and they currently make $8,000 per month.
5. Linjer ($10M/year)
How much they make: $10M/year
Current team size: 10
Linjer, a sustainable jewelry, luggage and watch brand, founded by Jennifer Chong & Roman Khan, generated $10 million in revenue in just three years and has plans to expand via influencer marketing, pop-ups, new product markets & wholesale partners.
So... can you actually make money with a luxury brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
6. ANIMA IRIS ($1.2M/year)
How much they make: $1.2M/year
Current team size:
25-year-old Wilglory Tanjong turned her side hustle of designing geometric hand-stitched women's handbags into a Beyoncé-approved luxury brand, generating over $700,000 in lifetime sales since its launch in February 2020, including $603,819 in 2021 alone, and bringing in approximately $100,000 per month in recent months.
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
