How Much Does It Cost To Start A Lifestyle Product Brand? (In 2023)
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
The cost of opening a a lifestyle product brand can vary based on several factors. However for a a lifestyle product brand you can expect to spend $12 to $27,209 with an average cost of $13,936.
- The minimum startup costs for a lifestyle product brand: $12
- The maximum startup costs for a lifestyle product brand: $27,209
- The average startup costs for a lifestyle product brand: $13,936
Here's a detailed list of a lifestyle product brand startup costs:
Learn more about starting a lifestyle product brand:
Where to start?
-> Pros and cons of a lifestyle product brand
Need inspiration?
-> Other lifestyle product brand success stories
-> Examples of established lifestyle product brand
-> Marketing ideas for a lifestyle product brand
-> Lifestyle product brand slogans
-> Lifestyle product brand names
Other resources
-> Lifestyle product brand tips
Software Expenses
Your lifestyle product brand needs software to run efficiently!
Why spend money on software? Because it can help you save time and automate certain parts of the business, so you can focus on the most important matters. Software and technology can help you grow your business, and save you from expensive personnel costs.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
File Hosting Service |
Recommended |
$0 |
$299 |
Email marketing tool |
Recommended |
$0 |
$100 |
Accounting & Invoicing Software |
Recommended |
$0 |
$50 |
Project Management Software |
Recommended |
$0 |
$25 |
Internal Communication Tool |
Recommended |
$0 |
$20 |
Design Programs & Software |
Optional |
$0 |
$50 |
IT Support ➜ |
Optional |
$150 |
$2,000 |
Social Media Management Tools |
Optional |
$0 |
$50 |
Payroll Software |
Optional |
$0 |
$200 |
Office Space Expenses
It will be your call to determine if you need office space. It is not a requirement but may be necessary as your lifestyle product brand grows.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Rent ➜ |
Optional |
$0 |
$5,750 |
Utility Costs For Office Space ➜ |
Optional |
$0 |
$1,150 |
WiFi & Internet ➜ |
Optional |
$0 |
$100 |
Inventory Expenses
If you sell a physical good, you'll likely have to start with some inventory.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Upfront Costs For Inventory |
Optional |
$300 |
$5,000 |
Inventory Storage |
Optional |
$0 |
$5,000 |
Package Design ➜ |
Optional |
$50 |
$3,000 |
Shrinkage |
Optional |
$0 |
$1,000 |
Distribution costs |
Optional |
$0 |
$750 |
Website Costs
Every business should have a website, and it's worth spending a bit of money to set it up right.
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Domain Name ➜ |
Required |
$12 |
$200 |
Business Email Hosting Service ➜ |
Recommended |
$1 |
$15 |
Advertising & Marketing Costs
Cost | Required? | Min Cost | Max Cost |
---|---|---|---|
Customer Research & Surveys |
Optional |
$0 |
$300 |
Affiliate Marketing Commission & Fees |
Optional |
$0 |
$250 |
Influencer Marketing |
Optional |
$0 |
$750 |
Press |
Optional |
$0 |
$500 |
Google Ads |
Optional |
$0 |
$300 |
Facebook & Instagram Ads |
Optional |
$0 |
$350 |

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